2022/3, Trimester 2, ONLINE,
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Occurrence: | 001 |
Primary mode of delivery: | ONLINE |
Location of delivery: | ONLINE |
Partner: | |
Member of staff responsible for delivering module: | Simone Kurtzke |
Module Organiser: | |
Learning, Teaching and Assessment (LTA) Approach: |
Learning & teaching methods including their alignment to LOs: This course is delivered online. A core textbook is recommended. The module team will offer online support and live academic sessions. (LO1-5) This module develops in you an active approach to study and the capacity for independent learning. Interactive learning packages andparticipative tutorial workshops ensure that you are engaged throughout the taught element of the module. A variety of approaches are used such as audio-visualresources, group discussion, case studies.You will gain experience of a digital learning environment and planning study autonomously. Embedding of employability/PDP/scholarship skills: You'll apply theory from lectures to practical exercises which enhance your knowledge of social media marketing and content marketing strategies. You'll complete Moodle online exercises covering the four areas of social media techniques in different business contexts.Research/teaching linkages: You'll develop a final assessed report (LO1,2,3,4,5) at the end of the module. Throughout the module, you'll engage with both academic and practitioner sources to allow critical engagement and facilitate deep understanding of how theory applies to practice. All those involved in the delivery of this module are actively engaged in research that pertains to the general subject area of creative content creation and social media marketing. This knowledge and expertise feeds directly into teaching content, leading to a dynamic and contemporary module that meets the needs of employers and addresses current and future market trends. Supporting equality and diversity: Materials will follow accessibility and inclusion best practice. Internationalisation. Examples fromEurope, the US and the Far East are used and participant-generated examples areencouraged.
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Formative assessment takes place throughout the weeks of attendance. Formativefeedback is also available via the completion of the online exercises and case studiesassociated with this module
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There is one component of summative assessment which comprises of 2 elements ofwork
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Student Activity (Notional Equivalent Study Hours (NESH)) |
Mode of activity | Learning & Teaching Activity | NESH (Study Hours) |
Online | Lecture | 20 |
Online | Tutorial | 10 |
Independent Learning | Guided independent study | 170 |
| Total Study Hours | 200 |
| Expected Total Study Hours for Module | 200 |
Assessment |
Type of Assessment | Weighting % | LOs covered | Week due | Length in Hours/Words |
Class Test | 10 | 1 | 7 | |
Report | 90 | 1,2,3,4,5 | 13 | , WORDS= 3000 |
Component 1 subtotal: | 100 | |
Component 2 subtotal: | 0 | | | |
Module subtotal: | 100 | | | |