Module title: Building and Marketing High Performing Organisations

SCQF level: 11:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: MKT11445
Module leader: Agata Krowinska
School The Business School
Subject area group: Marketing Sales and Entrepreneurship
Prerequisites

There are no pre-requisites for this module to be added

2018/9, Trimester 1, Online,
Occurrence: 001
Primary mode of delivery: Online
Location of delivery: WORLDWIDE
Partner:
Member of staff responsible for delivering module: Tony Douglas
Module Organiser:


Learning, Teaching and Assessment (LTA) Approach:
This module will allow/ provide the opportunity to apply new knowledge within the context of your professional experience, reflecting on and learning from your prior experience/ knowledge, and developing abilities to apply this to new situations. You will be taught how to analyse, synthesise and solve complex unstructured business problems, and to develop their interpersonal skills and to be able to interact effectively with a range of other international students. This module also develops in you an active approach to study and the capacity for independent learning.

You will be provided with responsive, engaging and interactive online learning materials which will include a general introduction to the topic and how to study the module online, together with core academic theory relating to the topic. You will also be directed to a variety of electronic sources including e-books, e-journals and other web-based resources, to support your learning. A mix of reflective exercises, case studies and self-assessment questions (with diagnostic feedback) for each unit will engage you in the learning process. The online materials will encourage you to reflect upon your experiences and learning. You will be encouraged to form your own independent groups and to interact via the VLE through discussion forums.

To support learning, you will have access to a weekly ‘virtual office hour’ – module leaders will be available for synchronous contact, to module specific materials which will comprise of the following: A module introduction/overview, including learning outcomes, and summary of key learning points. Eleven units of learning - an introductory unit, followed by ten subject specific units and a short summary unit. Narrated PPTs, covering key learning points for each unit. Podcasts further explaining key concepts (where appropriate). Recorded keynote lectures/guest speakers (as appropriate). Case Studies and outline solutions. Two online discussions instigated and moderated by the module leader. Self-Assessment Questions. Reflective Exercises. End of Unit Progress tests. Links to core module academic materials; book chapters / journal articles / case materials etc. Examples of assessments and outline solutions and a database of Frequently Asked Questions.


Formative Assessment:
Self-assessment questions and Case Studies provide formative assessment on this module.

Summative Assessment:
Summative assessment consists of End of Unit progress tests; and formal coursework report assessment.


Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Online Guided independent study 4
Independent Learning Practical classes and workshops 30
Independent Learning Guided independent study 166
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Practical Skills Assessment 10 All 14 HOURS= 0, WORDS= 0
Report 90 All 14 HOURS= 0, WORDS= 0
Component 1 subtotal: 100
Component 2 subtotal: 0
Module subtotal: 100
2018/9, Trimester 2, Online,
Occurrence: 001
Primary mode of delivery: Online
Location of delivery: WORLDWIDE
Partner:
Member of staff responsible for delivering module: Tony Douglas
Module Organiser:


Learning, Teaching and Assessment (LTA) Approach:
This module will allow/ provide the opportunity to apply new knowledge within the context of your professional experience, reflecting on and learning from your prior experience/ knowledge, and developing abilities to apply this to new situations. You will be taught how to analyse, synthesise and solve complex unstructured business problems, and to develop their interpersonal skills and to be able to interact effectively with a range of other international students. This module also develops in you an active approach to study and the capacity for independent learning.

You will be provided with responsive, engaging and interactive online learning materials which will include a general introduction to the topic and how to study the module online, together with core academic theory relating to the topic. You will also be directed to a variety of electronic sources including e-books, e-journals and other web-based resources, to support your learning. A mix of reflective exercises, case studies and self-assessment questions (with diagnostic feedback) for each unit will engage you in the learning process. The online materials will encourage you to reflect upon your experiences and learning. You will be encouraged to form your own independent groups and to interact via the VLE through discussion forums.

To support learning, you will have access to a weekly ‘virtual office hour’ – module leaders will be available for synchronous contact, to module specific materials which will comprise of the following: A module introduction/overview, including learning outcomes, and summary of key learning points. Eleven units of learning - an introductory unit, followed by ten subject specific units and a short summary unit. Narrated PPTs, covering key learning points for each unit. Podcasts further explaining key concepts (where appropriate). Recorded keynote lectures/guest speakers (as appropriate). Case Studies and outline solutions. Two online discussions instigated and moderated by the module leader. Self-Assessment Questions. Reflective Exercises. End of Unit Progress tests. Links to core module academic materials; book chapters / journal articles / case materials etc. Examples of assessments and outline solutions and a database of Frequently Asked Questions.


Formative Assessment:
Self-assessment questions and Case Studies provide formative assessment on this module.

Summative Assessment:
Summative assessment consists of End of Unit progress tests; and formal coursework report assessment.

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Online Guided independent study 4
Independent Learning Practical classes and workshops 30
Independent Learning Guided independent study 166
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Practical Skills Assessment 10 All 14 HOURS= 0, WORDS= 0
Report 90 All 14 HOURS= 0, WORDS= 0
Component 1 subtotal: 100
Component 2 subtotal: 0
Module subtotal: 100

Description of module content:

The module introduces a number of tools that can be used to measure the success, or otherwise, of an organisation - focusing on operations, supply chains and marketing strategy. Kaplan and Norton’s Balanced Scorecard model will be the key model explored. This is a set of measures that gives a fast but comprehensive view of the business. The Balanced Scorecard endeavours to collate important elements that reflect a business’s strategic position e.g. product and service quality measures, product and service development time, customer satisfaction, productivity and so on.

Overall the module emphasises the concept of integrative nature of business across key areas and what matters most in the need and desire to build high performing organisations that can endure in the complex, global business environment.

Learning Outcomes for module:

LO1: Critically evaluate an organisation’s overall strategic objectives through performance measurement of the Balanced Scorecard.
LO2: Critically investigate and appraise the role of internal processes and their contribution to an organisation’s success.
LO3: Critically investigate and appraise the role of innovation and learning and its contribution to an organisation’s success.
LO4: Critically investigate and appraise the role of a customer-centric business approach and its contribution to an organisation’s success.
LO5: Critically investigate and appraise the management of marketing in organisations, exploring key marketing concepts of segmentation, targeting and positioning and evaluating how marketing contributes to an organisation’s success.
LO6: Critically analyse and evaluate the significance of key cross-functional processes essential to the delivery of customer value and the building of high performance organisations.

Indicative References and Reading List - URL:

Please contact your Module Leader for details
Click here to view the LibrarySearch.