Core Module Information
Module title: Building and Marketing High Performing Organisations

SCQF level: 11:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: MKT11445
Module leader: Mavis Gutu
School The Business School
Subject area group: Marketing
Prerequisites

There are no pre-requisites for this module to be added

Description of module content:

The module introduces a number of tools that can be used to measure the success, or otherwise, of an organisation - focusing on operations, supply chains and marketing strategy. A number of models and frameworks are used to assess and improve organisational performance and provide a set of measures that gives a fast but comprehensive view of the business. These are used to collate important elements that reflect a business's strategic position. The focus is on strategic alignment and performance measurement, alongside operational excellence. Developing marketing strategies in a competitive environment will be explored while using theory concepts and modules. Understanding the macro environment and its effects on marketing strategies will be examined, with a focus on creating and maintaining relationships with customers, managing authentic brands, making strategic decisions in global marketing, and sustaining marketing and emerging issues.

Learning Outcomes for module:

Upon completion of this module you will be able to

LO1: Critically evaluate an organisation’s overall strategic objectives through performance measurement models and frameworks.

LO2: Critically scrutinise the role of internal processes and their contribution to an organisation’s success.

LO3: Evaluate the role of innovation and learning and its contribution to an organisation’s success.

LO4: Critically investigate and appraise the role of a customer-centric business approach and its contribution to an organisation’s success.

LO5: Investigate and appraise the management of marketing in organisations, exploring key marketing concepts of segmentation, targeting and positioning and evaluating how marketing contributes to an organisation’s success.

LO6: Analyse and evaluate the significance of key cross-functional processes essential to the delivery of customer value and the building of high performance organisations.

Full Details of Teaching and Assessment
2024/5, Trimester 1, Blended,
VIEW FULL DETAILS
Occurrence: 001
Primary mode of delivery: Blended
Location of delivery: WORLDWIDE
Partner:
Member of staff responsible for delivering module: Mavis Gutu
Module Organiser:


Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)NESH Description
Online Practical classes and workshops 12 Practical classes and workshops are delivered weekly in the form of 'Live Academic Sessions (LAS)' where you interact with other students.
Online Guided independent study 188 Guided independent study is aimed to give you flexibility to take control of your learning journey and assessing your learning progress.
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words Description
Report 50 1~2~3 Week 7 , WORDS= 2000 A formal report, critically evaluating operational and performance models and frameworks while applying them to a relevant context.
Report 50 4~5~6 Week 13 , WORDS= 2000 A formal report critically evaluating the marketing strategy using relevant theoretical concepts and models within an organisation context.
Component 1 subtotal: 50
Component 2 subtotal: 50
Module subtotal: 100
2024/5, Trimester 2, Blended,
VIEW FULL DETAILS
Occurrence: 001
Primary mode of delivery: Blended
Location of delivery: WORLDWIDE
Partner:
Member of staff responsible for delivering module: Mavis Gutu
Module Organiser:


Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)NESH Description
Online Practical classes and workshops 12 Practical classes and workshops are delivered weekly in the form of 'Live Academic Sessions (LAS)' where you interact with other students.
Online Guided independent study 188 Guided independent study is aimed to give you flexibility to take control of your learning journey and assessing your learning progress.
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words Description
Report 50 1~2~3 Week 7 , WORDS= 2000 A formal report, critically evaluating operational and performance models and frameworks while applying them to a relevant context.
Report 50 4~5~6 Week 13 , WORDS= 2000 A formal report critically evaluating the marketing strategy using relevant theoretical concepts and models within an organisation context.
Component 1 subtotal: 50
Component 2 subtotal: 50
Module subtotal: 100
2024/5, Trimester 3, Blended,
VIEW FULL DETAILS
Occurrence: 001
Primary mode of delivery: Blended
Location of delivery: WORLDWIDE
Partner:
Member of staff responsible for delivering module: Mavis Gutu
Module Organiser:


Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)NESH Description
Online Practical classes and workshops 12 Practical classes and workshops are delivered weekly in the form of 'Live Academic Sessions (LAS)' where you interact with other students.
Online Guided independent study 188 Guided independent study is aimed to give you flexibility to take control of your learning journey and assessing your learning progress.
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words Description
Report 50 1~2~3 Week 7 , WORDS= 2000 A formal report, critically evaluating operational and performance models and frameworks while applying them to a relevant context.
Report 50 4~5~6 Week 13 , WORDS= 2000 A formal report critically evaluating the marketing strategy using relevant theoretical concepts and models within an organisation context.
Component 1 subtotal: 50
Component 2 subtotal: 50
Module subtotal: 100

Indicative References and Reading List - URL:
Building and Marketing High Performing Organisations