Core Module Information
Module title: Building and Marketing High Performing Organisations

SCQF level: 11:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: MKT11445
Module leader: Mavis Gutu
School The Business School
Subject area group: Marketing
Prerequisites

N/A

Description of module content:

The module introduces a number of tools that can be used to measure the success, or otherwise, of an organisation - focusing on operations, supply chains and marketing strategy. A number of models and frameworks will be used. Kaplan and Norton’s Balanced Scorecard provide a set of measures that gives a fast but comprehensive view of the business. The European Foundation for Quality Management’s (EFQM) excellence model is also utilised. These are used to collate important elements that reflect a business’s strategic position.

Developing marketing strategies in a competitive environment will be explored while using theory concepts and modules. Understanding the macro environment and its effects on marketing strategies will be examined, with a focus on creating and maintaining relationships with customers, managing authentic brands, making strategic decisions in global marketing, and sustaining marketing and emerging issues.

Learning Outcomes for module:

LO1: Critically evaluate an organisation’s overall strategic objectives through the application of a relevant performance measurement model/framework.
LO2: Critically investigate and appraise the role of internal processes and their contribution to an organisation’s success.
LO3: Critically appraise the role of innovation and learning and its contribution to an organisation’s success.
LO4: Examine internal and external marketing factors within macro and micro-organisational environments to build and market high performing organisations.
LO5: Apply relevant and appropriate marketing theory, concepts, and frameworks to develop marketing strategies for a range of marketing contexts.
LO6: Identify, evaluate, and apply the key business activities involved in international marketing and formulate strategies for successfully competing in the global marketing environment.

Full Details of Teaching and Assessment
2023/4, Trimester 1, ONLINE,
VIEW FULL DETAILS
Occurrence: 001
Primary mode of delivery: ONLINE
Location of delivery: WORLDWIDE
Partner:
Member of staff responsible for delivering module: Mavis Gutu
Module Organiser:


Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Online Guided independent study 4
Independent Learning Practical classes and workshops 30
Independent Learning Guided independent study 166
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Report 50 LO1, LO2, LO3 6 HOURS= 00.00, WORDS= 2000
Report 50 LO4, LO5, LO6 13 HOURS= 00.00, WORDS= 2000
Component 1 subtotal: 50
Component 2 subtotal: 50
Module subtotal: 100
2023/4, Trimester 2, ONLINE,
VIEW FULL DETAILS
Occurrence: 001
Primary mode of delivery: ONLINE
Location of delivery: WORLDWIDE
Partner:
Member of staff responsible for delivering module: Mavis Gutu
Module Organiser:


Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Online Guided independent study 4
Independent Learning Practical classes and workshops 30
Independent Learning Guided independent study 166
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Report 50 LO1, LO2, LO3 6 HOURS= 00.00, WORDS= 2000
Report 50 LO4, LO5, LO6 13 HOURS= 00.00, WORDS= 2000
Component 1 subtotal: 50
Component 2 subtotal: 50
Module subtotal: 100
2023/4, Trimester 3, ONLINE,
VIEW FULL DETAILS
Occurrence: 001
Primary mode of delivery: ONLINE
Location of delivery: WORLDWIDE
Partner:
Member of staff responsible for delivering module: Mavis Gutu
Module Organiser:


Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Online Guided independent study 4
Independent Learning Practical classes and workshops 30
Independent Learning Guided independent study 166
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Report 50 LO1 - LO3 6 HOURS= 00.00, WORDS= 2000
Report 50 LO4-LO6 13 HOURS= 00.00, WORDS= 2000
Component 1 subtotal: 50
Component 2 subtotal: 50
Module subtotal: 100

Indicative References and Reading List - URL:
Building and Marketing High Performing Organisations