2022/3, Trimester 1, ONLINE, Edinburgh Napier University
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| Occurrence: | 001 |
| Primary mode of delivery: | ONLINE |
| Location of delivery: | WORLDWIDE |
| Partner: | Edinburgh Napier University |
| Member of staff responsible for delivering module: | Nathalia Tjandra |
| Module Organiser: | |
| Learning, Teaching and Assessment (LTA) Approach: |
o Learning & teaching methods including their alignment to learning outcomesYou will be provided with responsive, engaging and interactive online learning materials which will include a general introduction to the topic and how to study the module online, as well as core academic theory relating to the topic. You will also be directed to a variety of electronic sources including e-books, e-journals and other web-based resources, to support their learning. A mix of reflective exercises, case studies and self-assessment questions (with diagnostic feedback) for each unit will help to engage you in the learning process. The online materials require you to reflect and share your work experiences, and reflect upon these as much as possible within the learning materials and throughout assessments. You will be encouraged to form your own independent groups and to interact via the VLE through discussion forums.o Embedding of employability/PDP/scholarship skillsThis module cover all the key employability skills 1) Knowledge, as the students will search the market place and analyses the factors that affect companies in relation to the brand and the product. 2) communication, students use the virtual learning environment to interact and conduct their assessments 3) creativity, students have to create and formulate a brand of their own together with brand strategy. o AssessmentSelf-assessment questions and online discussions provide formative assessments. Summative assessment consist of End of Unit progress test; and formal coursework assessment which covers LO1, 2, 3, 4, and 5. o InternationalisationThe module features numerous examples of international brands and including brand entry into a new market. This will facilitate understanding of differing cultural perceptions of brands.o Research/teaching linkagesShort research papers are given as readings for the student. Student will also use secondary research in preparing for their assessments. The identification of appropriate resources together with the extraction and synthesis of information will support the development of research skills.
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Self-assessment questions and online discussions.
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Individual written report (4000 words) which will cover LO1, 2, 3, 4 and 5.
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| Student Activity (Notional Equivalent Study Hours (NESH)) |
| Mode of activity | Learning & Teaching Activity | NESH (Study Hours) |
| Online | Practical classes and workshops | 4 |
| Independent Learning | Guided independent study | 196 |
| Total Study Hours | 200 |
| Expected Total Study Hours for Module | 200 |
| Assessment |
| Type of Assessment | Weighting % | LOs covered | Week due | Length in Hours/Words |
| Class Test | 10 | 1, 2, 3, 4, 5 | 12 | HOURS= 02.00, WORDS= 0 |
| Report | 90 | 1, 2, 3, 4, 5 | 14/15 | HOURS= 00.00, WORDS= 4000 |
| Component 1 subtotal: | 100 | |
| Component 2 subtotal: | 0 | | | |
| Module subtotal: | 100 | | | |