Core Module Information
Module title: Global Marketing

SCQF level: 11:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: MKT11504
Module leader: Mavis Gutu
School The Business School
Subject area group: Marketing
Prerequisites

There are no pre-requisites for this module to be added

Description of module content:

Introduction to Global Marketing * The Strategic Marketing Process and Global Marketing Challenges * The Global Trading Environment* The Social and Cultural Diversity and Complexity of Globalisation * Global Market Research and Opportunity Analysis* Global Market Entry Strategies* Global Product and Service Marketing* Global Channels of Communication* Pricing for Global Markets* The Management of Global Distribution and Logistics

Learning Outcomes for module:

Upon completion of this module you will be able to

LO1: Develop a thorough knowledge and understanding of International Marketing and how it operates within a diverse and constantly changing Global Environment.

LO2: Critically analyse and evaluate the macro and trading environments of organisations operating within the Global Economy using accepted international marketing theory, concepts and models to be able to formulate marketing policy and strategy.

LO3: Use cognitive skills of critical thinking, analysis and synthesis with respect to international marketing concepts and practice.

LO4: Apply the skills of effective problem solving and decision making using appropriate analytical concepts, models and frameworks to be able to identify, evaluate and solve international marketing problems within the context of a Global Competitive Environment.

Full Details of Teaching and Assessment
2023/4, Trimester 2, Blended,
VIEW FULL DETAILS
Occurrence: 002
Primary mode of delivery: Blended
Location of delivery: WORLDWIDE
Partner:
Member of staff responsible for delivering module: Mavis Gutu
Module Organiser:


Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Independent Learning Seminar 4
Online Guided independent study 196
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Report 10 1~2~3~4 Week 1 , WORDS= 0
Report 90 1~2~3~4 Exam Period , WORDS= 4000
Component 1 subtotal: 100
Component 2 subtotal: 0
Module subtotal: 100

Indicative References and Reading List - URL:
Contact your module leader