Core Module Information
Module title: Marketing Communications (Hong Kong)

SCQF level: 11:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: MKT11901
Module leader: Kyle Andrews
School The Business School
Subject area group: Marketing


Description of module content:

Communications theory, stakeholders, decision making process, integrated marketing communications, marketing communications planning, budgeting & evaluation, advertising, sales promotion, public relations, sponsorship, direct marketing, personal selling, exhibitions, packaging, online communications, b2b communication, internal communications

Learning Outcomes for module:

LO1: Critically analyse marketing communication techniques.
LO2: Develop, recommend and justify a marketing communications plan, clearly demonstrating a critical awareness of the stages involved.
LO3. Critically evaluate marketing communication literature in a specialist area of study.

Full Details of Teaching and Assessment
2023/4, Trimester 1, Blended,
Occurrence: 001
Primary mode of delivery: Blended
Location of delivery: HONG KONG
Member of staff responsible for delivering module: Kyle Andrews
Module Organiser:

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Lecture 15
Face To Face Seminar 15
Face To Face CL_TST 2
Independent Learning Guided independent study 168
Total Study Hours200
Expected Total Study Hours for Module200

Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Report 50 2,4 9 , WORDS= 3000
Centrally Time Tabled Examination 50 1,3,4 14/15 HOURS= 2, WORDS= 0
Component 1 subtotal: 50
Component 2 subtotal: 50
Module subtotal: 100

Indicative References and Reading List - URL:
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