2022/3, Trimester 1, FACE-TO-FACE,
VIEW FULL DETAILS
Occurrence: | 002 |
Primary mode of delivery: | FACE-TO-FACE |
Location of delivery: | HONG KONG |
Partner: | |
Member of staff responsible for delivering module: | Kyle Andrews |
Module Organiser: | |
Learning, Teaching and Assessment (LTA) Approach: |
o Learning & teaching methods including their alignment to learning outcomesThe module is taught in number of lectures along with supporting tutorials, part of which are taken up in interactive activities, in this the local tutor will use local and Asian examples as well as Western ones. o Embedding of employability/PDP/scholarship skillsThis module cover all the key employability skills 1) Knowledge, as the students will search the market place and analyses the factors that affect companies in relation to the brand and the product. 2) communication and IT, students use Web CT for their first assessments as well as communicating with each other 3) creativity, students have to create and formulate a brand and its accompanying strategy. o AssessmentThe course work comprises of an individual written course work in either essay or report format of 2000 to 2500 words and present 40% of the marks. This assessment will cover the first 3 learning out comes. The second assessment is a brand development plan of 3000/3500 words which will cover the 5 learning outcomes and present 60% of the marks. o Research/teaching linkagesThe module team will use own research input and short research papers are given as readings for the student. Student will also use secondary research in preparing for their assessments.
|
The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.
|
The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.
|
Student Activity (Notional Equivalent Study Hours (NESH)) |
Mode of activity | Learning & Teaching Activity | NESH (Study Hours) |
Face To Face | Lecture | 15 |
Online | Guided independent study | 15 |
Independent Learning | Guided independent study | 170 |
| Total Study Hours | 200 |
| Expected Total Study Hours for Module | 200 |
Assessment |
Type of Assessment | Weighting % | LOs covered | Week due | Length in Hours/Words |
Essay | 40 | 1-3 | 5 | HOURS= 0, WORDS= 2500 |
Report | 60 | 1-5 | 12 | HOURS= 0, WORDS= 3500 |
Component 1 subtotal: | 40 | |
Component 2 subtotal: | 60 | | | |
Module subtotal: | 100 | | | |
2022/3, Trimester 2, FACE-TO-FACE,
VIEW FULL DETAILS
Occurrence: | 001 |
Primary mode of delivery: | FACE-TO-FACE |
Location of delivery: | HONG KONG |
Partner: | |
Member of staff responsible for delivering module: | Kyle Andrews |
Module Organiser: | |
Learning, Teaching and Assessment (LTA) Approach: |
o Learning & teaching methods including their alignment to learning outcomesThe module is taught in number of lectures along with supporting tutorials, part of which are taken up in interactive activities, in this the local tutor will use local and Asian examples as well as Western ones. o Embedding of employability/PDP/scholarship skillsThis module cover all the key employability skills 1) Knowledge, as the students will search the market place and analyses the factors that affect companies in relation to the brand and the product. 2) communication and IT, students use Web CT for their first assessments as well as communicating with each other 3) creativity, students have to create and formulate a brand and its accompanying strategy. o AssessmentThe course work comprises of an individual written course work in either essay or report format of 2000 to 2500 words and present 40% of the marks. This assessment will cover the first 3 learning out comes. The second assessment is a brand development plan of 3000/3500 words which will cover the 5 learning outcomes and present 60% of the marks. o Research/teaching linkagesThe module team will use own research input and short research papers are given as readings for the student. Student will also use secondary research in preparing for their assessments.
|
The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.
|
The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.
|
Student Activity (Notional Equivalent Study Hours (NESH)) |
Mode of activity | Learning & Teaching Activity | NESH (Study Hours) |
Face To Face | Lecture | 15 |
Online | Guided independent study | 15 |
Independent Learning | Guided independent study | 170 |
| Total Study Hours | 200 |
| Expected Total Study Hours for Module | 200 |
Assessment |
Type of Assessment | Weighting % | LOs covered | Week due | Length in Hours/Words |
Essay | 40 | 1,2,3 | 5 | , WORDS= 2500 |
Report | 60 | 1,2,3,4,5 | 12 | , WORDS= 3500 |
Component 1 subtotal: | 40 | |
Component 2 subtotal: | 60 | | | |
Module subtotal: | 100 | | | |
2022/3, Trimester 3, FACE-TO-FACE,
VIEW FULL DETAILS
Occurrence: | 001 |
Primary mode of delivery: | FACE-TO-FACE |
Location of delivery: | HONG KONG |
Partner: | |
Member of staff responsible for delivering module: | Kyle Andrews |
Module Organiser: | |
Learning, Teaching and Assessment (LTA) Approach: |
The module is delivered in a lecture/seminar format whichfacilitates the application of a case approach. The collaborative learning that takes place in case analysis and discussion is supported by formative feedback from the tutor. This module covers all the key employability skills 1) Knowledge, as you will be introduced to various branding theories and asked to analysefactors that affect company's brand management strategy 2) verbal and written communication skills, as you will be asked to express your critical thinking and analysis in the form of both individual presentation and report 3) creativity, you are asked to create and formulate a brand of your own together with brand strategy 4) IT skills, you will be asked to record an individual presentation using Power Point presentation, write reports using Microsoft Word, submit assessments online and receive feedback online.The module features numerous examples of international brands, which will facilitate understanding of differing cultural perceptions of brands.Furthermore, in the second assessment, you will be specifically asked to launch your brand in an overseas market.You will be asked to review and apply relevant brand management theoretical frameworks in evaluating existing brands (Assessment 1) anddeveloping an imaginary brand (Assessment 2). You will be required to use secondary research in preparing for assessments. The identification of appropriate resources together with the extraction and synthesis of information will support the development of research skills.
|
Formative feedback on assessments will be given throughout theseminars.
|
Assessment 1: Individual presentationTo achieve LO 1, 3 and 4, you will be asked to record an individual presentation which critically evaluates the brand management strategy of two existing brands in the same product category using appropriate brand management theoretical frameworks and secondary research. you will also be asked to critically compare and contrast the marketing mix adopted by both brands in relation to their branding strategy. The innovative assessment format will not only assess your critical thinking but alsoenable them to express their critically analysis verbally effectivelyand enhance their communication and IT skills.Assessment 2: Individual reportTo achieve the LO 1, 2, 3, 4 and 5, you will be asked to write and submit a report which focuses on the development strategy of a new brand. Usingboth brand management theoretical frameworks and secondary research,you will be asked to propose and justify the new brand development strategy and decisions. You will also be asked to launch the brand in an overseas market. This assessment will enable you to critically apply your brand management knowledge, use relevant secondary research to justify your brand ideas and arguments, comprehend the risks and benefitsof launching a brand internationally and express your creativity in developing an imaginary brand.
|
Student Activity (Notional Equivalent Study Hours (NESH)) |
Mode of activity | Learning & Teaching Activity | NESH (Study Hours) |
Face To Face | Lecture | 15 |
Face To Face | Tutorial | 15 |
Independent Learning | Guided independent study | 170 |
| Total Study Hours | 200 |
| Expected Total Study Hours for Module | 200 |
Assessment |
Type of Assessment | Weighting % | LOs covered | Week due | Length in Hours/Words |
Oral Presentation | 50 | 1-3 | 6 | HOURS= 00.00 |
Report | 50 | 1-5 | 12 | , WORDS= 2500 |
Component 1 subtotal: | 50 | |
Component 2 subtotal: | 50 | | | |
Module subtotal: | 100 | | | |