Core Module Information
Module title: Principles and Practice of Marketing (Hong Kong)

SCQF level: 11:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: MKT11908
Module leader: Mark Passera
School The Business School
Subject area group: Marketing
Prerequisites

There are no pre-requisites for this module to be added

Description of module content:

The module is essential to anyone wanting to work in business and / or marketing. Throughout the module we will analyse the principles and practices of marketing with a focus on their practical application. The module covers: 1. Marketing environment 2. Marketing Strategy and objective setting 3. Marketing communications 4. Understanding Products 5. Pricing strategies 6. Logistics and distribution 7. Services marketing 8. Sustainability 9. Planning and control. By studying Principles and Practices of Marketing you will learn how to make marketing decisions across an organisation, and how to devise and implement a marketing plan for a product / service of your choice

Learning Outcomes for module:

Upon completion of this module you will be able to

LO1: Identify, understand and critique the role and function of marketing within organisations and society.

LO2: Comprehensively and critically examine key marketing concepts, models, and processes.

LO3: Use critical thinking to analyse marketing problems within macro- and – micro organisational environments.

LO4: Evaluate and apply relevant and appropriate marketing theory and analytical and conceptual frameworks to different marketing contexts.

LO5: Generate and select alternative solutions to identified marketing problems using effective problem solving and decision making skills.

Full Details of Teaching and Assessment
2023/4, Trimester 1, In Person,
VIEW FULL DETAILS
Occurrence: 001
Primary mode of delivery: In Person
Location of delivery: HONG KONG
Partner:
Member of staff responsible for delivering module: Mark Passera
Module Organiser:


Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Lecture 15
Face To Face Seminar 15
Online Guided independent study 170
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Report 50 1~2~3~4 Week 5 , WORDS= 2000
Report 50 2~3~4~5 Exam Period , WORDS= 2000
Component 1 subtotal: 50
Component 2 subtotal: 50
Module subtotal: 100
2023/4, Trimester 2, In Person,
VIEW FULL DETAILS
Occurrence: 002
Primary mode of delivery: In Person
Location of delivery: HONG KONG
Partner:
Member of staff responsible for delivering module: Mark Passera
Module Organiser:


Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Lecture 15
Face To Face Seminar 15
Online Guided independent study 170
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Report 50 1~2~3~4 Week 5 , WORDS= 2000
Report 50 2~3~4~5 Exam Period , WORDS= 2000
Component 1 subtotal: 50
Component 2 subtotal: 50
Module subtotal: 100
2023/4, Trimester 3, In Person,
VIEW FULL DETAILS
Occurrence: 003
Primary mode of delivery: In Person
Location of delivery: HONG KONG
Partner:
Member of staff responsible for delivering module: Mark Passera
Module Organiser:


Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Lecture 15
Face To Face Seminar 15
Online Guided independent study 170
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Report 50 1~2~3~4 Week 5 , WORDS= 2000
Report 50 2~3~4~5 Exam Period , WORDS= 2000
Component 1 subtotal: 50
Component 2 subtotal: 50
Module subtotal: 100

Indicative References and Reading List - URL:
MKT11908 Principles and Practice of Marketing (Hong Kong)