2022/3, Trimester 2, BLENDED,
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Occurrence: | 001 |
Primary mode of delivery: | BLENDED |
Location of delivery: | HONG KONG |
Partner: | |
Member of staff responsible for delivering module: | Agata Krowinska |
Module Organiser: | |
Learning, Teaching and Assessment (LTA) Approach: |
DeliveryThe module is delivered using the medium of blended learning, where the weekly 2 hours lectures are delivered through learning packages.The module team will offer online as well as face to face support, moderate discussions and supervise practical online and face to face workshop exercises. To ensure that students gain a set of highly specialised skills, subject experts will be involved in the delivery of this module.Learning Packages will be used to introduce relevant social media content marketing techniques. The link between theory and practice will be demonstrated via relevant case studies that will be posted on Moodle on a weekly basis.Student HoursThe module will be delivered over one trimester. The number of hours will be equivalent to standard overseas delivery.Embedding of employability/PDP/scholarship The module puts a strong emphasis on practice which enhances student employability. Students apply theory from lectures to practical assignments 1-4 (LO1,2,3,4) which enhances their knowledge of social media marketing and content marketing strategies. All students will develop a final reflective piece (LO 5) at the end of the module. All assessment pieces (LO1,2,3,4,5) will be submitted at the completion of the module to form a practical and reflective portfolio which can be used to demonstrate their content creation skills to future employers.Research/ teaching linkagesAll those involved in the delivery of this module are actively engaged in research that pertains to the general subject area of creative content creation and social media marketing. This knowledge and expertise feeds directly into teaching content, leading to a dynamic and contemporary module that meets the needs of employers and addresses current and future market trends.
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The module will include online quizzes that will test student knowledge. Formative feedback on work undertaken for this module will be provided during face-to-face workshops, and / or via email
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The module will include five short assessments. Assessment 1,2,3,4 will be based on practical digital tasks linking to the following: social communities, social publishing, social commerce, social entertainment (see section 1 above) each linking to one of the four leaning outcomes (LO 1,2,3,4 respectively).LO1: the social communities component of the module will require students to run a Facebook page for a week and write a 500-word reflective commentary on their experiences on reflections of this.LO2: Social publishing will require students to write a 250-word blog post and two accompanying tweets to drive traffic towards the blog, and a 250-word reflective commentary that discussed the links between the two, and the limitations / advantagesof this form of social media / content marketing.LO3: For the social commerce assessment, students will be asked to develop a piece to support social media selling (this could take form of an influencer campaign brief, or creatives and copy for social media advertising) and provide 500 words of commentary which explains the purpose of the developed piece.LO4: For the social entertainment assessment, students will be asked to develop a piece of branded entertainment (this could take form of branded game, video or music) and provide 500 words commentary which explains the purpose of the developedcontent.LO5: The final assessment will be a 1000 word portfolio that includes a general reflection on the ways in which social media and content marketing are used in marketing practice.All assessments will be submitted in the form of a portfolio at the end of the module. Each assessment will be marked by the subject specialist and the final assessment (LO5)will be marked by the module leaders.
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Student Activity (Notional Equivalent Study Hours (NESH)) |
Mode of activity | Learning & Teaching Activity | NESH (Study Hours) |
Face To Face | Tutorial | 30 |
Independent Learning | Guided independent study | 170 |
| Total Study Hours | 200 |
| Expected Total Study Hours for Module | 200 |
Assessment |
Type of Assessment | Weighting % | LOs covered | Week due | Length in Hours/Words |
Portfolio | 100 | LO's 1, 2, 3, 4 | 14/15 | , WORDS= 3000 |
Component 1 subtotal: | 100 | |
Component 2 subtotal: | 0 | | | |
Module subtotal: | 100 | | | |