2022/3, Trimester 1, FACE-TO-FACE,
VIEW FULL DETAILS
Occurrence: | 001 |
Primary mode of delivery: | FACE-TO-FACE |
Location of delivery: | HONG KONG |
Partner: | |
Member of staff responsible for delivering module: | Jackie Cameron Cameron |
Module Organiser: | |
Learning, Teaching and Assessment (LTA) Approach: |
An academic textbook is recommended. The Module Leader gives face to face and online support, moderates a discussion and exercises. Students critically investigate both practitioner and academic sources for Assignment 1 (LO1,4,5) which enhances their knowledge of theory and practice of digital marketing. Students develop a digital marketing strategy for a real organisation using IDM brief (LO 2,3) for Assignment 2. The module is accredited by the Institute of Digital Marketing and students have an opportunity to take IDM exam and gain an additional qualification (Cert in Digital Marketing) which further enhances their employability. Assignment 1 ensures familiarity with recent research. The delivery mode is adaptable and suited to part-time students. Examples from Europe, the US and the Far East are used and student-generated ones encouraged. Certain topics are specifically examined in an international context.
|
The computerised quiz allows student reflection and tutor feedback. All tutorials have exercises aimed at building knowledge and skills towards the delivery of an essay and group project.The first two tutorials include 'study skills' activities aimed at helping students identify appropriate journal articles for use in their essays. The second two tutorials are focused on evaluating a digital marketing strategy with a view to preparing students for the group work assessment
|
The first assessment is an individual 3000-words essay that focuses on digital marketing theory and practice (LO 1,4,5). Assessment 2 is a 20 minutes group presentation where students are asked to develop a digital marketing plan using a real brief provided by IDM (LO 2,3)
|
Student Activity (Notional Equivalent Study Hours (NESH)) |
Mode of activity | Learning & Teaching Activity | NESH (Study Hours) |
Face To Face | Seminar | 33 |
Online | Practical classes and workshops | 3 |
Independent Learning | Guided independent study | 164 |
| Total Study Hours | 200 |
| Expected Total Study Hours for Module | 200 |
Assessment |
Type of Assessment | Weighting % | LOs covered | Week due | Length in Hours/Words |
Essay | 60 | 1,4,5 | 8 | HOURS= 00.00, WORDS= 3000 |
Oral Presentation | 40 | 2,3,5 | 13 | HOURS= 00.20 |
Component 1 subtotal: | 60 | |
Component 2 subtotal: | 40 | | | |
Module subtotal: | 100 | | | |
2022/3, Trimester 2, FACE-TO-FACE,
VIEW FULL DETAILS
Occurrence: | 001 |
Primary mode of delivery: | FACE-TO-FACE |
Location of delivery: | HONG KONG |
Partner: | |
Member of staff responsible for delivering module: | Jackie Cameron Cameron |
Module Organiser: | |
Learning, Teaching and Assessment (LTA) Approach: |
An academic textbook is recommended. The Module Leader gives face to face and online support, moderates a discussion and exercises. Students critically investigate both practitioner and academic sources for Assignment 1 (LO1,4,5) which enhances their knowledge of theory and practice of digital marketing. Students develop a digital marketing strategy for a real organisation using IDM brief (LO 2,3) for Assignment 2. The module is accredited by the Institute of Digital Marketing and students have an opportunity to take IDM exam and gain an additional qualification (Cert in Digital Marketing) which further enhances their employability. Assignment 1 ensures familiarity with recent research. The delivery mode is adaptable and suited to part-time students. Examples from Europe, the US and the Far East are used and student-generated ones encouraged. Certain topics are specifically examined in an international context.
|
The computerised quiz allows student reflection and tutor feedback.
|
The first assessment is an individual 3000-words essay that focuses on digital marketing theory and practice (LO 1,4,5). Assessment 2 is a 20 minutes group presentation where students are asked to develop a digital marketing plan using a real brief provided by IDM (LO 2,3)
|
Student Activity (Notional Equivalent Study Hours (NESH)) |
Mode of activity | Learning & Teaching Activity | NESH (Study Hours) |
Face To Face | Seminar | 33 |
Online | Practical classes and workshops | 3 |
Independent Learning | Guided independent study | 164 |
| Total Study Hours | 200 |
| Expected Total Study Hours for Module | 200 |
Assessment |
Type of Assessment | Weighting % | LOs covered | Week due | Length in Hours/Words |
Essay | 60 | 1,4,5 | 8 | HOURS= 00.00, WORDS= 3000 |
Oral Presentation | 40 | 2,3,5 | 13 | HOURS= 00.20 |
Component 1 subtotal: | 60 | |
Component 2 subtotal: | 40 | | | |
Module subtotal: | 100 | | | |