Core Module Information
Module title: Dissertation (Hong Kong)

SCQF level: 11:
SCQF credit value: 40.00
ECTS credit value: 20

Module code: MKT11930
Module leader: Millissa Cheung
School The Business School
Subject area group: Marketing
Prerequisites

There are no pre-requisites for this module to be added

Timetables
Description of module content:

Research methodologies, critically reviewing literature, research design and ethics, data collection methods (qualitative, quantitative and mixed), analysis methods, research writing and dissemination. Individual research, production of a dissertation, reflection on work undertaken.

Learning Outcomes for module:

Upon completion of this module you will be able to

LO1: Select and critically review relevant literature.

LO2: Formulate a research problem and select a suitable approach to the study of that problem.

LO3: Collect appropriate data, analyse that data and construct conclusions.

LO4: Communicate research by producing a dissertation.

LO5: Critically reflect on the work of the dissertation and demonstrate learning within the dissertation.

Full Details of Teaching and Assessment

Indicative References and Reading List - URL:
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