Modules

Core Module Information
Module title: Dissertation (Hong Kong)
SCQF level: 11:
SCQF credit value: 40.00
ECTS credit value: 20
Module code: MKT11930
Module leader: Kenny Crossan
School The Business School
Subject area group: Marketing
Prerequisites

N/A
Description of module content:

Research methodologies, critically reviewing literature, research design and ethics, data collection methods (qualitative, quantitative and mixed), analysis methods, research writing and dissemination. Individual research, production of a dissertation, reflection on work undertaken.
Learning Outcomes for module:

LO1: select and critically review relevant literature
LO2: formulate a research problem and select a suitable approach to the study of that problem
LO3: collect appropriate data, analyse that data and construct conclusions.
LO4: Communicate research by producing a dissertation.
LO5: critically reflect on the work of the dissertation and demonstrate learning within the dissertation.
Full Details of Teaching and Assessment
2023/4, Trimester 1, FACE-TO-FACE,
VIEW FULL DETAILS
Occurrence: 002
Primary mode of delivery: FACE-TO-FACE
Location of delivery: HONG KONG
Partner:
Member of staff responsible for delivering module: Kenny Crossan
Module Organiser:


Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Lecture 40
Independent Learning Guided independent study 360
Total Study Hours400
Expected Total Study Hours for Module400


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Dissertation 100 1 - 5 20 HOURS= 00.00, WORDS= 15000
Component 1 subtotal: 100
Component 2 subtotal: 0
Module subtotal: 100
2023/4, Trimester 2, BLENDED,
VIEW FULL DETAILS
Occurrence: 001
Primary mode of delivery: BLENDED
Location of delivery: HONG KONG
Partner:
Member of staff responsible for delivering module: Kenny Crossan
Module Organiser:


Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Lecture 40
Independent Learning Guided independent study 360
Total Study Hours400
Expected Total Study Hours for Module400


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Dissertation 100 1 -5 1 HOURS= 00.00, WORDS= 12000
Component 1 subtotal: 100
Component 2 subtotal: 0
Module subtotal: 100
2023/4, Trimester 3, FACE-TO-FACE,
VIEW FULL DETAILS
Occurrence: 003
Primary mode of delivery: FACE-TO-FACE
Location of delivery: HONG KONG
Partner:
Member of staff responsible for delivering module: Kenny Crossan
Module Organiser:


Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Lecture 40
Independent Learning Guided independent study 360
Total Study Hours400
Expected Total Study Hours for Module400


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Dissertation 100 1 - 5 20 HOURS= 00.00, WORDS= 15000
Component 1 subtotal: 100
Component 2 subtotal: 0
Module subtotal: 100

Indicative References and Reading List - URL:
Contact your module leader
 

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