Modules

Core Module Information
Module title: Dissertation (Hong Kong)
SCQF level: 11:
SCQF credit value: 40.00
ECTS credit value: 20
Module code: MKT11930
Module leader: Kenny Crossan
School The Business School
Subject area group: Marketing
Prerequisites

N/A
Description of module content:

Research methodologies, critically reviewing literature, research design and ethics, data collection methods (qualitative, quantitative and mixed), analysis methods, research writing and dissemination. Individual research, production of a dissertation, reflection on work undertaken.
Learning Outcomes for module:

LO1: select and critically review relevant literature
LO2: formulate a research problem and select a suitable approach to the study of that problem
LO3: collect appropriate data, analyse that data and construct conclusions.
LO4: Communicate research by producing a dissertation.
LO5: critically reflect on the work of the dissertation and demonstrate learning within the dissertation.
Full Details of Teaching and Assessment
2024/5, Trimester 1, FACE-TO-FACE,
VIEW FULL DETAILS
Occurrence: 002
Primary mode of delivery: FACE-TO-FACE
Location of delivery: HONG KONG
Partner:
Member of staff responsible for delivering module: Kenny Crossan
Module Organiser:


Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)NESH Description
Face To Face Lecture 40 Contact Module Leader
Independent Learning Guided independent study 360 Contact Module Leader
Total Study Hours400
Expected Total Study Hours for Module400


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words Description
Dissertation 100 1 - 5 20 HOURS= 00.00, WORDS= 15000 Contact Module Leader
Component 1 subtotal: 100
Component 2 subtotal: 0
Module subtotal: 100
2024/5, Trimester 2, BLENDED,
VIEW FULL DETAILS
Occurrence: 001
Primary mode of delivery: BLENDED
Location of delivery: HONG KONG
Partner:
Member of staff responsible for delivering module: Kenny Crossan
Module Organiser:


Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)NESH Description
Face To Face Lecture 40 Contact Module Leader
Independent Learning Guided independent study 360 Contact Module Leader
Total Study Hours400
Expected Total Study Hours for Module400


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words Description
Dissertation 100 1 -5 1 HOURS= 00.00, WORDS= 12000 Contact Module Leader
Component 1 subtotal: 100
Component 2 subtotal: 0
Module subtotal: 100
2024/5, Trimester 3, FACE-TO-FACE,
VIEW FULL DETAILS
Occurrence: 003
Primary mode of delivery: FACE-TO-FACE
Location of delivery: HONG KONG
Partner:
Member of staff responsible for delivering module: Kenny Crossan
Module Organiser:


Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)NESH Description
Face To Face Lecture 40 Contact Module Leader
Independent Learning Guided independent study 360 Contact Module Leader
Total Study Hours400
Expected Total Study Hours for Module400


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words Description
Dissertation 100 1 - 5 20 HOURS= 00.00, WORDS= 15000 Contact Module Leader
Component 1 subtotal: 100
Component 2 subtotal: 0
Module subtotal: 100

Indicative References and Reading List - URL:
Contact your module leader
 

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