Modules

Core Module Information
Module title: Dissertation (Hong Kong)
SCQF level: 11:
SCQF credit value: 40.00
ECTS credit value: 20
Module code: MKT11930
Module leader: Millissa Cheung
School The Business School
Subject area group: Marketing
Prerequisites

There are no pre-requisites for this module to be added
Timetables
Description of module content:

Research methodologies, critically reviewing literature, research design and ethics, data collection methods (qualitative, quantitative and mixed), analysis methods, research writing and dissemination. Individual research, production of a dissertation, reflection on work undertaken.
Full Details of Teaching and Assessment

Indicative References and Reading List - URL:
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