Core Module Information
Module title: Dissertation (Hong Kong)

SCQF level: 11:
SCQF credit value: 40.00
ECTS credit value: 20

Module code: MKT11930
Module leader: Moira Hughes
School The Business School
Subject area group: Marketing
Prerequisites

N/A

Description of module content:

Research methodologies, critically reviewing literature, research design and ethics, data collection methods (qualitative, quantitative and mixed), analysis methods, research writing and dissemination. Individual research, production of a dissertation, reflection on work undertaken.

Learning Outcomes for module:

LO1: select and critically review relevant literature
LO2: formulate a research problem and select a suitable approach to the study of that problem
LO3: collect appropriate data, analyse that data and construct conclusions.
LO4: Communicate research by producing a dissertation.
LO5: critically reflect on the work of the dissertation and demonstrate learning within the dissertation.

Full Details of Teaching and Assessment
2022/3, Trimester 1, FACE-TO-FACE,
VIEW FULL DETAILS
Occurrence: 002
Primary mode of delivery: FACE-TO-FACE
Location of delivery: HONG KONG
Partner:
Member of staff responsible for delivering module: Moira Hughes
Module Organiser:


Learning, Teaching and Assessment (LTA) Approach:
Learning & teaching methods including their alignment to LOs
You will receive individual guidance and support to undertake the independent learning
that is characteristic of a dissertation.
Embedding of employability/ PDP/ scholarship skills
Employability is developed through research based study of a particular problem and in
the development of skills to retrieval, analyse and communication of findings. The nature
of the module allows you to undertake an investigation which may be related to their
current and future employment.
Assessment
Producing the dissertation (100%) addresses learning outcomes 1 to 5.
Research/ teaching linkages
Students are exposed to the latest development in the subject matter as part of the
learning process and are required to access research papers etc as part of their
assessment. Current staff research and knowledge transfer activities are relevant to the
module content.
Supporting equality and diversity :
Material is provided on moodle and is also available in hard copy.
Module content is in effect designed and selected by the individual student and so it is
inherent that individual needs will be met. Disabled students will have appropriate
adjustments made to enable them to participate fully in the module learning.
Internationalisation : The module content is flexible and depending on the student's
choice of topic can be internationally based. A wide range of students from all
nationalities are attracted to the module and they can participate by bringing their own
national perspectives on relevant aspects of the subject matter. The skills of research
are also generic and not confined to international boundaries, though the cultural context
of understanding and meaning is important and this will be discussed in classes.

Formative Assessment:
You will be allocated a dissertation supervisor who will provide feedback and advice throughout the
dissertation process


Summative Assessment:
You will produce a 15,000 word Dissertation which covers all learning outcomes


Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Lecture 40
Independent Learning Guided independent study 360
Total Study Hours400
Expected Total Study Hours for Module400


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Dissertation 100 1 - 5 20 HOURS= 00.00, WORDS= 15000
Component 1 subtotal: 100
Component 2 subtotal: 0
Module subtotal: 100
2022/3, Trimester 2, BLENDED,
VIEW FULL DETAILS
Occurrence: 001
Primary mode of delivery: BLENDED
Location of delivery: HONG KONG
Partner:
Member of staff responsible for delivering module: Moira Hughes
Module Organiser:


Learning, Teaching and Assessment (LTA) Approach:
Learning & teaching methods including their alignment to LOs
Students receive individual guidance and support to undertake the independent learning that is characteristic of a dissertation.

Embedding of employability/ PDP/ scholarship skills
Employability is developed through research based study of a particular problem and in the development of skills to retrieval, analyse and communication of findings. The nature of the module allows students to undertake an investigation which may be related to their current and future employment.

Research/ teaching linkages
Students are exposed to the latest development in the subject matter as part of the learning process and are required to access research papers etc as part of their assessment. Current staff research and knowledge transfer activities are relevant to the module content.

Supporting equality and diversity :
Material is provided on moodle and is also available in hard copy.
Module content is in effect designed and selected by the individual student and so it is inherent that individual needs will be met. Disabled students will have appropriate adjustments made to enable them to participate fully in the module learning.

Internationalisation : The module content is flexible and depending on the student's choice of topic can be internationally based. A wide range of students from all nationalities are attracted to the module and they can participate by bringing their own national perspectives on relevant aspects of the subject matter. The skills of research are also generic and not confined to international boundaries, though the cultural context of understanding and meaning is important and this will be discussed in classes.


Formative Assessment:
formative feedback will be provided throughout.

Summative Assessment:
Producing the dissertation (100%) addresses learning outcomes 1 to 5.


Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Lecture 40
Independent Learning Guided independent study 360
Total Study Hours400
Expected Total Study Hours for Module400


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Dissertation 100 1 -5 1 HOURS= 00.00, WORDS= 12000
Component 1 subtotal: 100
Component 2 subtotal: 0
Module subtotal: 100
2022/3, Trimester 3, FACE-TO-FACE,
VIEW FULL DETAILS
Occurrence: 003
Primary mode of delivery: FACE-TO-FACE
Location of delivery: HONG KONG
Partner:
Member of staff responsible for delivering module: Moira Hughes
Module Organiser:


Learning, Teaching and Assessment (LTA) Approach:
Learning & teaching methods including their alignment to LOs
Students receive individual guidance and support to undertake the independent learning that is characteristic of a dissertation.

Embedding of employability/ PDP/ scholarship skills
Employability is developed through research based study of a particular problem and in the development of skills to retrieval, analyse and communication of findings. The nature of the module allows students to undertake an investigation which may be related to their current and future employment.

Assessment
Producing the dissertation (100%) addresses learning outcomes 1 to 5.

Research/ teaching linkages
Students are exposed to the latest development in the subject matter as part of the learning process and are required to access research papers etc as part of their assessment. Current staff research and knowledge transfer activities are relevant to the module content.

Supporting equality and diversity :
Material is provided on moodle and is also available in hard copy.
Module content is in effect designed and selected by the individual student and so it is inherent that individual needs will be met. Disabled students will have appropriate adjustments made to enable them to participate fully in the module learning.

Internationalisation : The module content is flexible and depending on the student's choice of topic can be internationally based. A wide range of students from all nationalities are attracted to the module and they can participate by bringing their own national perspectives on relevant aspects of the subject matter. The skills of research are also generic and not confined to international boundaries, though the cultural context of understanding and meaning is important and this will be discussed in classes.


Formative Assessment:
You will be allocated a dissertation supervisor who will provide feedback and advice
throughout the dissertation process

Summative Assessment:
You will produce a 15,000 word Dissertation which covers all learning outcomes

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Lecture 40
Independent Learning Guided independent study 360
Total Study Hours400
Expected Total Study Hours for Module400


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Dissertation 100 1 - 5 20 HOURS= 00.00, WORDS= 15000
Component 1 subtotal: 100
Component 2 subtotal: 0
Module subtotal: 100

Indicative References and Reading List - URL:
Contact your module leader