Core Module Information
Module title: Contexts of Practical Musicianship: Identity, Persona, and Promotion

SCQF level: 10:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: MUS10144
Module leader: John Hails
School School of Arts and Creative Industries
Subject area group: Screen and Performance


Description of module content:

In this module you will continue your growth as a professional musician with a focus on your chosen specialism. Lessons and/or tutorials with specialist staff will support your continuing technical and creative development with a focus on your developing artist identity, persona, or brand. In workshops and lectures, you will also be encouraged to look at how your identity as a professional musician is created and articulated through performance, advertising, and social media participation. You will develop materials, which will include recordings and a reflective commentary, which reflect your developing artistic brand, persona, and/or identity. You will carry out market and stakeholder analysis for a specific musical project and look at how strategic plans can support the success of projects and create your own in order to prepare you for life as a successful professional musician.

Learning Outcomes for module:

LO1: Critically reflect on processes and products bound up with the identity construction of individual musicians and ensembles/bands/venues/festivals;

LO2: Assess the integration of materials, recordings, and artefacts that promote a specific musical output or product;

LO3: Evaluate the potential audience for specific musical outputs and products;

LO4: Construct appropriate strategic plans within a given framework for specific musical outputs and products;

LO5: Design and appraise appropriate marketing strategies within a given framework for specific musical outputs and products.

Full Details of Teaching and Assessment
2023/4, Trimester 1, FACE-TO-FACE,
Occurrence: 001
Primary mode of delivery: FACE-TO-FACE
Location of delivery: MERCHISTON
Member of staff responsible for delivering module: John Hails
Module Organiser:

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Lecture 12
Face To Face Practical classes and workshops 8
Face To Face Seminar 4
Online On-demand Webinar 24
Online Groupwork (Independent Study) 6
Independent Learning Guided independent study 146
Total Study Hours200
Expected Total Study Hours for Module200

Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Oral Assessment 100 1,2,3,4,5 14/15 HOURS= 00.30
Component 1 subtotal: 100
Component 2 subtotal: 0
Module subtotal: 100

Indicative References and Reading List - URL:
Contact your module leader