Module title: Entrepreneurship Workshop

SCQF level: 11:
SCQF credit value: 10.00
ECTS credit value: 5

Module code: SCA11134
Module leader: Paul Holmes
School School of Arts and Creative Industries
Subject area group: Media and Screen


2019/0, Trimester 1, Face-to-Face,
Occurrence: 001
Primary mode of delivery: Face-to-Face
Location of delivery: MERCHISTON
Member of staff responsible for delivering module: Paul Holmes
Module Organiser:

Learning, Teaching and Assessment (LTA) Approach:
The module consists of a series of seminars, workshops and tutorials that will build on your critical understanding (LOs 1-6) of creative entrepreneurship, with particular reference to the screen industries and the roles and responsibilities of a project producer.

You will devise a business plan in groups, supported by seminars, workshops and tutorials (LOs 1- 5) and reviewed in presentations (LO 6). Developing the group business plan will help you with idea generation, concept formation and problem solving (LO 1-4). Resourcefulness, the evaluation and interpretation of data, and the discussion of creative and business ideas will form the basis upon which the soundness of the entrepreneurial endeavour and the solidity of the business plan will be tested. Working in groups will make the debating and defence of ideas central to the learning and test your awareness of different creative, cultural and business environments (LO 6).

You will also produce, as an individual submission, a learning log in which you identify and critically appraise your individual contributions to the development of the group's business plan. (LOs 1 - 6).
Embedding of employability/PDP/scholarship skills

Emphasis is placed on building well-developed skills to support your individual development as a film maker in your chosen discipline. In common with all students on the Kino Eyes European Movie Masters, you will complete a Personal Development Plan, based on personal critical research into current and emerging professional-level practices in your specialism. This will outline your professional, creative and critical goals for the programme and beyond. You will review this plan as part of your learning logs and critical studies throughout the two year programme. Employability skills developed: Autonomous and team working, working to deadlines, setting objectives, creativity, communicating, organising and planning, critical evaluation and reflective skills.

This programme is part of a suite of complementary programmes running within Screen Academy Scotland. Students from all programmes are involved in common masterclasses and professional practice events. Cross-programme collaboration is also encouraged.

Assessment (formative and summative)

You will work in groups to conceive and develop a viable moving image project business plan (LO 1-5). The plan will be discussed and refined in presentations (LO 6) throughout the trimester, affording regular opportunities for formative feedback. The work will be assessed summatively through the submission of a hard copy version of the business plan at the end of the trimester. (LO 1-5)

Your individual learning log submission (LOs 1-6) will enable you critically to examine the process by which your group created the plan, identify the strengths and weaknesses of your own contribution, and reflect on the group’s successes in defending the plan in presentations (LO 6).

Research/ teaching linkages

Staff and visiting lecturers throughout this programme are selected for their substantial industry experience, and this forms the basis for much of their teaching. Additionally, staff within the Screen Academy continue to develop and work on live projects and professional practice based research assignments, which will inform their approach to the teaching of the module.

Supporting equality and diversity

The broad cultural scope of the module is designed to allow students from varying cultural and demographic backgrounds to develop their own unique cultural voices. The philosophy of the programme in which the module is offered is that film is a universal cultural medium. Students will be encouraged to create work that responds to their diverse national traditions and sensibilities and in their own milieu and language. The cross fertilisation that results from this rich mix of nationalities collaborating together will create project work and a student experience that is highly original and international in its character.


The Kino Eyes programme, of which this module is a part, has been designed as an international programme. Seventy-five per cent of students are expected to be from outside the EU. Students will therefore benefit from an international experience throughout, by virtue of the rich mix of nationalities expected from the cohort. If you are an international student, you will be given advice as to the support that is available to you in the University.

The programme is delivered in campuses in three European states, and most students will get the opportunity to study in Edinburgh, Tallinn and Lisbon in the course of their time on the programme. Although the teaching of the programme as a whole will have a global emphasis, studying in the three different countries will enable students to immerse themselves in three distinctive national film cultures.

Formative Assessment:

Summative Assessment:

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Tutorial 9
Face To Face Seminar 18
Face To Face Practical classes and workshops 21
Independent Learning Guided independent study 52
Total Study Hours100
Expected Total Study Hours for Module100

Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Project - Written 80 1-5 12 HOURS= 0, WORDS= 5000
Learning Log 20 1-6 12 HOURS= 0, WORDS= 1500
Component 1 subtotal: 100
Component 2 subtotal: 0
Module subtotal: 100

Description of module content:

Through a series of lectures, seminars and workshops, and your own research, you will critically appraise core elements of screen industry businesses; entertainment industry business models; legal requirements for development, production and sales; financial packaging; market and distribution opportunities - all within the context of evolving markets, developing technology and changing consumer trends.

You will collaborate in groups (functioning as a business planning team) in order to select a creative idea (film and/or television), justify its choice as a viable business project and use it to develop a business plan which is suitable to be presented to investors and financing institutions.

Learning Outcomes for module:

Upon completion of this module you will be able to:
LO1: Analyse markets for creative projects whilst remaining critically aware of changes in technology and consumer demand.
LO2: Estimate consumer needs for creative projects in marketplaces.
LO3: Generate business ideas to meet those needs.
LO4: Create business plans in order to demonstrate the efficacy of these ideas for market.
LO5: Produce finance and risk analyses for these ideas.
LO6: Defend your plans and solutions in meetings with potential collaborators and backers.

Indicative References and Reading List - URL:

Please contact your Module Leader for details
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