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Through a series of lectures, seminars and workshops, and your own research, you will critically appraise core elements of screen industry businesses; entertainment industry business models; legal requirements for development, production and sales; financial packaging; market and distribution opportunities - all within the context of evolving markets, developing technology and changing consumer trends.

You will collaborate in groups (functioning as a business planning team) in order to select a creative idea (film and/or television), justify its choice as a viable business project and use it to develop a business plan which is suitable to be presented to investors and financing institutions.

Upon completion of this module you will be able to:
LO1: Analyse markets for creative projects whilst remaining critically aware of changes in technology and consumer demand.
LO2: Estimate consumer needs for creative projects in marketplaces.
LO3: Generate business ideas to meet those needs.
LO4: Create business plans in order to demonstrate the efficacy of these ideas for market.
LO5: Produce finance and risk analyses for these ideas.
LO6: Defend your plans and solutions in meetings with potential collaborators and backers.