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A series of class lectures, group seminars and individual tutorials with input from industry practitioners will critically assess what is meant by the new media landscape, evaluating the key elements involved in developing interactive story, building story-worlds and engaging audiences in a rapidly converging media environment. You will critically explore the means through which immersive, interactive and transmedia projects are developed and produced, alongside the varying communication needs addressed through transmedia and interactive productions, including education, entertainment, brand development and marketing.
You will critically examine the key concepts of story-worlds and story architecture looking at different narrative conventions and techniques in a multiplatform world. You will critically explore the history of transmedia and storytelling across various cultural contexts. You will critique the styles and approaches used in this form of interactive story. You will evaluate various aspects of interaction design and experience design as well as the social landscape and social media as a platform and the participatory approaches inherent in interactive story-telling.
The seminars will be structured around your group projects. You will generate an initial idea, conceptualise it through the development cycle and produce a creative concept which may incorporate digital assets and other creative outputs. Your projects will then be pitched to a panel of industry practitioners towards the end of the semester, where feedback will be given. These sessions will define the communication need and the project’s objectives, target audience, strategy, content and selection of media.
Tutorials and one –to-one time with teaching staff will support your overall learning experience and your research into evolving transmedia practices. Based on your own defined areas of specific interest in relation to the interactive industry, these will enable you to analyse story development, technology enhanced engagement practice, audience engagement, transmedia production and/or social framing. Subsequent tutorials will fine-tune the planning of the project dossier.

Upon completion of this module you will be able to:
LO1: Draw conclusions about the prevalent uses of immersive, interactive and transmedia storytelling in a changing technological and social landscape.
LO2: Critically explore the use of a variety of media to address a communication need.
LO3: Conceptualise an Interactive proposal that meets such a communication need.
LO4: Create a script that enables the telling of a story across multiple platforms.
LO5: Generate ideas for the realisation of these types of storytelling across these platforms.
LO6: Produce and present a creative concept for an immersive, interactive or transmedia artefact within a production dossier.