Module title: Interactive Story & Transmedia

SCQF level: 11:
SCQF credit value: 10.00
ECTS credit value: 5

Module code: SCA11135
Module leader: David Griggs
School School of Arts and Creative Industries
Subject area group: Media and Screen
Prerequisites

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2018/9, Trimester 1, Face-to-Face,
Occurrence: 001
Primary mode of delivery: Face-to-Face
Location of delivery: MERCHISTON
Partner:
Member of staff responsible for delivering module: David Griggs
Module Organiser:


Learning, Teaching and Assessment (LTA) Approach:
A series of lectures and workshops will enable you to appraise and enhance your understanding of immersive, interactive and transmedia storytelling (LOs 1-6). You will examine the impact of the narrative logic and structures of these forms and approaches in story lectures (3,4).
We will have a class blog, Facebook group and Twitter account and you are encouraged to engage critically in the social media extension of the module. As part of the core assessment, you will be required to produce a reflective blog. Embedding of employability/PDP/scholarship skills
Emphasis is placed on building well-developed skills to support your individual development as a film maker in your chosen discipline. In common with all students on the Kino Eyes European Movie Masters, you will have completed a Personal Development Plan in your first semester on the programme, based on personal critical research into current and emerging professional-level practices in your specialism.
This will outline your professional, creative and critical goals for the programme and beyond. You will review this plan as part of your learning logs and critical studies throughout the two year programme. Employability skills developed: Autonomous and team working, working to deadlines, setting objectives, creativity, communicating, organising and planning, critical evaluation and reflective skills.
This programme is part of a suite of complementary programmes running within Screen Academy Scotland. Students from all programmes are involved in common masterclasses and professional practice events. Cross-programme collaboration is also encouraged.
Research/ teaching linkages
Staff and visiting lecturers throughout this programme are selected for their substantial industry experience, and this forms the basis for much of their teaching. Additionally, staff within the Screen Academy continue to develop and work on live projects and professional practice based research assignments, which will inform their approach to the teaching of the module.
Supporting equality and diversity
The broad cultural scope of the module is designed to allow students from varying national and demographic backgrounds to develop their own unique voices. The philosophy of the programme in which the module is offered is that film is a universal cultural medium. Students will be encouraged to create work that responds to their diverse national traditions and sensibilities and in their own milieu and language. The cross-fertilisation that results from this rich mix of nationalities collaborating together will create project work and a student experience that is highly original and international in its character.
Internationalisation
The Kino Eyes programme, of which this module is a part, has been designed as an international programme. Seventy-five per cent students are expected to be from outside the EU. Students will therefore benefit from an international experience throughout, by virtue of the rich mix of nationalities expected from the cohort. If you are an international student, you will be given advice as to the support that is available to you in the University.


Formative Assessment:
You will write an ongoing individual reflective blog (LO 1-5) which will be underpinned by lectures and supported in tutorials.
You will devise your transmedia project dossier in groups, supported by seminars and reviewed in presentations (LO 1-6). This dossier should be in written form and may include digital assets, such as pilot and test work in, for instance, artwork, web, sound and vision tests and scripts. These materials should supplement a 3000 word proposal document. The entire portfolio submission should contain sufficient materials to fill a standard ring binder.


Summative Assessment:
You will write an ongoing individual reflective blog (LO 1-5) which will be underpinned by lectures and supported in tutorials.
You will devise your transmedia project dossier in groups, supported by seminars and reviewed in presentations (LO 1-6). This dossier should be in written form and may include digital assets, such as pilot and test work in, for instance, artwork, web, sound and vision tests and scripts. These materials should supplement a 3000 word proposal document. The entire portfolio submission should contain sufficient materials to fill a standard ring binder.


Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Tutorial 9
Face To Face Seminar 6
Face To Face Practical classes and workshops 6
Independent Learning Guided independent study 79
Total Study Hours100
Expected Total Study Hours for Module100


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Oral Presentation 10 6 7 HOURS= 0, WORDS= 0
Reflective Log 40 1-2 12 HOURS= 0, WORDS= 200
Report 50 1-5 12 HOURS= 0, WORDS= 3000
Component 1 subtotal: 50
Component 2 subtotal: 50
Module subtotal: 100

Description of module content:

A series of class lectures, group seminars and individual tutorials with input from industry practitioners will critically assess what is meant by the new media landscape, evaluating the key elements involved in developing interactive story, building story-worlds and engaging audiences in a rapidly converging media environment. You will critically explore the means through which immersive, interactive and transmedia projects are developed and produced, alongside the varying communication needs addressed through transmedia and interactive productions, including education, entertainment, brand development and marketing.
You will critically examine the key concepts of story-worlds and story architecture looking at different narrative conventions and techniques in a multiplatform world. You will critically explore the history of transmedia and storytelling across various cultural contexts. You will critique the styles and approaches used in this form of interactive story. You will evaluate various aspects of interaction design and experience design as well as the social landscape and social media as a platform and the participatory approaches inherent in interactive story-telling.
The seminars will be structured around your group projects. You will generate an initial idea, conceptualise it through the development cycle and produce a creative concept which may incorporate digital assets and other creative outputs. Your projects will then be pitched to a panel of industry practitioners towards the end of the semester, where feedback will be given. These sessions will define the communication need and the project’s objectives, target audience, strategy, content and selection of media.
Tutorials and one –to-one time with teaching staff will support your overall learning experience and your research into evolving transmedia practices. Based on your own defined areas of specific interest in relation to the interactive industry, these will enable you to analyse story development, technology enhanced engagement practice, audience engagement, transmedia production and/or social framing. Subsequent tutorials will fine-tune the planning of the project dossier.

Learning Outcomes for module:

Upon completion of this module you will be able to:
LO1: Draw conclusions about the prevalent uses of immersive, interactive and transmedia storytelling in a changing technological and social landscape.
LO2: Critically explore the use of a variety of media to address a communication need.
LO3: Conceptualise an Interactive proposal that meets such a communication need.
LO4: Create a script that enables the telling of a story across multiple platforms.
LO5: Generate ideas for the realisation of these types of storytelling across these platforms.
LO6: Produce and present a creative concept for an immersive, interactive or transmedia artefact within a production dossier.

Indicative References and Reading List - URL:

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