There are no pre-requisites for this module to be added

This module will initially provide an overview of the digital landscape, outlining the context within which the digitisation of football is taking place. You will then consider the extent to which football currently makes use of digital media and technology for the purposes of marketing and fan engagement through a number of high-profile case studies. You will identify relevant sports governing body policy or guidelines on digital and social media use and consider the implications for players. Opportunities for enhancing individual profiles and the inherent risks of social media will also be explored. Finally, you will be required to create a professional profile on an appropriate social media network.

LO1: Develop an awareness of the range of digital channels available to clubs and players.
LO2: Understand the potential of technology for club marketing and fan engagement.
LO3: Understand the implications, risks and opportunities of social and digital media for players, with consideration for the individual as a brand.
LO4: Create an appropriate professional social media profile (e.g. LinkedIn)