Core Module Information
Module title: Football in the Digital Age

SCQF level: 07:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: SES07122
Module leader: Tom Campbell
School School of Applied Sciences
Subject area group: Sport Exercise and Health Science
Prerequisites

There are no pre-requisites for this module to be added

Description of module content:

This module will initially provide an overview of the digital landscape, outlining the context within which the digitisation of football is taking place. You will then consider the extent to which football currently makes use of digital media and technology for the purposes of marketing and fan engagement through a number of high-profile case studies. You will identify relevant sports governing body policy or guidelines on digital and social media use and consider the implications for players. Opportunities for enhancing individual profiles and the inherent risks of social media will also be explored. Finally, you will be required to create a professional profile on an appropriate social media network.

Learning Outcomes for module:

LO1: Develop an awareness of the range of digital channels available to clubs and players.
LO2: Understand the potential of technology for club marketing and fan engagement.
LO3: Understand the implications, risks and opportunities of social and digital media for players, with consideration for the individual as a brand.
LO4: Create an appropriate professional social media profile (e.g. LinkedIn)

Full Details of Teaching and Assessment
2022/3, Trimester 3, BLENDED, Edinburgh Napier University
VIEW FULL DETAILS
Occurrence: 001
Primary mode of delivery: BLENDED
Location of delivery: SIGHTHILL
Partner: Edinburgh Napier University
Member of staff responsible for delivering module: Tom Campbell
Module Organiser:


Learning, Teaching and Assessment (LTA) Approach:
This module adopts a blended approach by combining a series of face-to-face contact sessions with additional resources and directed learning tasks delivered via the virtual learning environment (Moodle). Face-to-face contact time will facilitate group interactions and peer learning, as well as providing opportunities to develop core academic skills. Tutor led online discussions will facilitate learning and engagement throughout the module and will support the face-to-face sessions with preparatory activities.

This module will initially provide an introduction to the digital landscape, outlining the context within which the digitisation of football is taking place. You will then consider the potential application of technology and digital media for the purposes of marketing and fan engagement from the club perspective. You will be provided with real world examples and also have the opportunity to identify and explore alternative case studies. You will learn about existing policy and guidelines relating to the use of social media by football clubs and their employees and consider the implications for players. Opportunities for enhancing individual profile and the inherent risks of social media will also be explored thorough the use of high profile case studies. Finally, you will be guided through the process of creating a professional profile on an appropriate social media network.


Formative Assessment:
During face-to-face contact formative feedback will be provided on a range of learning tasks which are aligned with the summative assessments. You will have an opportunity to received feedback of a short draft oultining the key elements to be included within the report. Formative feedback will also be provided on contributions to online discussion forums.

Summative Assessment:
There are three summative assessments within this module which have been designed to assess your knowledge of the module content and your ability to apply this knowledge.
The initial assessment (learning outcomes 1 and 2) will assess your knowledge of potential applications of digital and social media applications within football for marketing and fan engagement.
The second assessment (learning outcomes 1,2, 3) requires you to contribute to a number of tutor-led online discussions and will assess your ability to apply your knowledge of digital media within the context of a football club.
The final assessment (learning outcome 4) requires you to a professional profile on an appropriate social media network.




Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Practical classes and workshops 16
Online On-demand Webinar 5
Online Groupwork (Scheduled) 10
Online Guided independent study 30
Independent Learning Guided independent study 139
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Report 60 1, 2 8 , WORDS= 1200
Discussion/Participation 20 1, 2, 3 12 , WORDS= 1000
Portfolio 20 4 14/15 , WORDS= 800
Component 1 subtotal: 80
Component 2 subtotal: 20
Module subtotal: 100

Indicative References and Reading List - URL:
SES07122 Football in the Digital Age