Module title: Strategic Appraisal

SCQF level: 08:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: SOE08102
Module leader: Ronnie Lannon
School The Business School
Subject area group: Management
Prerequisites

There are no pre-requisites for this module to be added

2019/0, Trimester 2, Face-to-Face, Edinburgh Napier University
Occurrence: 001
Primary mode of delivery: Face-to-Face
Location of delivery: CRAIGLOCKHAR
Partner: Edinburgh Napier University
Member of staff responsible for delivering module: Ronnie Lannon
Module Organiser:


Learning, Teaching and Assessment (LTA) Approach:
Learning and Teaching: Weekly hour long lectures are designed to introduce core material and to indicate areas of further reading. Weekly tutorials of one and a half hour duration encourage deeper learning and complement the lecture content. Tutorials will be built around the application of key theories, concepts and analytical models and are designed to develop the skills of application and analysis. This module will also help underpin your work-based learning module undertaken in year three of your degree.
Formative and Summative Assessment: Tutorial-based assessment includes a contribution element [10%] and a Group presentation element [20%]. Group presentations take place throughout the module on different aspects of the strategic management model. Groups choose a topic theme from the model and apply this to a module-long case study. You will be expected to undertake research in order to update the information provided in the case study. Group presentations will allow you to take an active part in the learning process through the application of appropriate analytical techniques to provide insight into the strategic issues faced by the case study organisation. The group presentations will provide a basis for class discussion in order to allow other students to share the learning achieved by the group presenting. Feedback on the Group presentation will support your preparation for the final summative assessment [70%] which will take the form of a strategic appraisal of an organisation.

Embedding of employability skills/PDP/scholarship skills: Employability skills which will be embedded include a) group working – as you work together on your group presentations. b) presentation skills – as you undertake your group presentation. c) research skills – as you are expected to conduct further research on the case study organisation d) analytical skills – as you are expected to master and utilise analytical frameworks in order to complete case study analys

Formative Assessment:
The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.

Summative Assessment:
The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Lecture 12
Face To Face Tutorial 18
Online Guided independent study 10
Independent Learning Guided independent study 10
Independent Learning Guided independent study 150
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Oral Presentation 20 2-5 3 HOURS= 0.3, WORDS= 0
Discussion/Participation 10 1-4 3 HOURS= 0, WORDS= 0
Report 70 2-5 13 HOURS= 0, WORDS= 2000
Component 1 subtotal: 30
Component 2 subtotal: 70
Module subtotal: 100

Description of module content:

What is strategy and the nature of strategic decisions
Mission and Objectives for organisations
Analysing the external environment
Analysing internal resources and competencies
Information sources for external and internal analysis
The resource based view of competitive advantage
Generic competitive strategies
Directions and methods of development
Evaluating strategic options

Learning Outcomes for module:

LO1: Understand what is meant by strategic management and how strategic decisions differ from operational decisions
LO2: Utilise appropriate tools and techniques of analysis to be able to gain a better understanding of an organisation’s external environment and internal resource capability
LO3: Develop the ability to appraise an organisation’s overall strategic position in order to provide a basis for its future strategy
LO4: Evaluate alternative strategies and options for development for organisations
LO5: Identify and review appropriate sources of information to support the strategic appraisal of an organisation
LO6:

Indicative References and Reading List - URL:

Recommended - GERRY JOHNSON, KEVAN SCHOLES AND RICHARD WHITTINGTON (2011) FUNDAMENTALS OF STRATEGY: FT PRENTICE HALL, 2nd ed. - ISBN: 9780273757252
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