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This module introduces you to the nature of research and data in business management. It aims to help you develop a portfolio of research and data analysis skills. These skills will enable you to confidently understand and critically analyse various datasets and prepare you for the practicalities of the modern business world. The indicative content for the module includes:

Nature of research - what is it and why do we do it?
Quantitative and qualitative data collection
Primary and secondary data and research
Analysing and visualising data
Interpreting data, framing arguments, and making recommendations
Writing an empirically-backed report
Preparing and delivering a group project

LO1: Develop a research study using a standardised research process
LO2: Apply appropriate data collection methods to your study
LO3: Recognise which data are most appropriate for primary and secondary research
LO4: Advance personal skills using software to analyse and visualise data
LO5: Analyse different forms of data to produce research results
LO6: Interpret, summarise, visualise, and discuss research results