Core Module Information
Module title: Strategic Management in a Global Context

SCQF level: 09:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: SOE09101
Module leader: Xavier Pierron
School The Business School
Subject area group: Management


Description of module content:

Stages in the Strategic Management Process. The Mission of the organisation. Strategic Analysis - The Organisation and its Environment. Levels of External Environmental Analysis: the wider or macro-environment, the Industry or Competitive Environment, the Organisation's competitive position. Internal Resource Analysis. Resource Audit, Value Chain and the Value System, Threshold and Core Competencies and SWOT Analysis. Strategy Formulation and Evaluation - Competitive/Generic Strategies, Directions and Methods of Growth. Strategic Implementation - Structure & Resource Allocation. Culture and Change.
Approaches to Strategic Decision-making – The Planning & Emergent schools.

Learning Outcomes for module:

LO1: Discuss what is meant by strategic management and the different levels and approaches to strategic decision making

LO2. Analyse the relationship between the organisation's environment, resource position and subsequent choice of strategy

LO3. Critically evaluate the alternative strategies and directions/methods of development open to organisations and the challenges encountered in their implementation

LO4. Identify, analyse and formulate solutions to problems through the application of a range of strategic management frameworks to current situations and published case studies

Full Details of Teaching and Assessment
2022/3, Trimester 1, BLENDED, Edinburgh Napier University
Occurrence: 001
Primary mode of delivery: BLENDED
Location of delivery: CRAIGLOCKHAR
Partner: Edinburgh Napier University
Member of staff responsible for delivering module: Xavier Pierron
Module Organiser:

Learning, Teaching and Assessment (LTA) Approach:
The teaching and learning philosophy of the module is that lectures covering LOS 1-3 provide the basic material and further reading. Visiting speakers will also be invited, twice per semester, to make presentations to students about strategic issues in their organisation. Class analysis of these strategic issues will take place during tutorials. In general, tutorials covering particularly LO4 but also LOS 1-3 are designed to encourage deep learning and will complement the lecture material and involve a mix of case study analysis, review of articles/papers and “live strategy” student presentations. Diagnostic exercises will also be used in tutorials to aid student self-assessment of new material.

Assessment (Formative and Summative) - Feedback on assessments will be provided by a “feedback sheet” for each individual student. Given out in advance this will allow students to fully appreciate the marking criteria. An example of a “good piece of work” submitted by a previous cohort will be given out – a script attaining one of the highest class marks. This will allow students to compare what they have done with the “best in class”. A tutorial will be set aside for verbal feedback on the first assessment and students will be encouraged to express any questions during this time. A tutorial dedicated to module assessments will also be provided allowing students to fully understand the nature of summative assessment requirements for the module.

“Live strategy” presentations require students to collaborate with others in their group and, through selection of an organisation to be discussed, allows students to take an active part in the learning process. These student presentations will also provide a basis for class discussion and formative learning through the application of theoretical concepts from lectures in order to both analyse strategy-making in that organisation and also further understanding of the theoretical material itself.

Formative Assessment:
On-going formative assessment on student progress will be given during classes.

Summative Assessment:
Assessments for this module are reflected in section 17.

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Centrally Time Tabled Examination 2
Face To Face Lecture 12
Face To Face Tutorial 24
Online Guided independent study 26
Independent Learning Guided independent study 136
Total Study Hours200
Expected Total Study Hours for Module200

Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Report 50 1, 2, 3 7 HOURS= 01.00, WORDS= 0
Centrally Time Tabled Examination 50 2, 4 14/15 HOURS= 02.00, WORDS= 0
Component 1 subtotal: 50
Component 2 subtotal: 50
Module subtotal: 100

Indicative References and Reading List - URL:
SOE09101 Strategic Management in a Global Context