Core Module Information
Module title: International Business

SCQF level: 09:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: SOE09102
Module leader: Yan Zhuang
School The Business School
Subject area group: Management


Description of module content:

- Introduction to International Business
- Globalisation of the World Economy
- Political and Economic Risk
- Cultural and Ethical Risk
- International Competitive Environment
- International Entrepreneurship
- International Economic Agreement and Regional Integration
- Foreign Direct Investment: Home/Host Country Perspective
- Foreign Market Entry Strategies: Joint Ventures and M&As
- International Business Strategy and Structure
- International Human Resource Management
- International Marketing

Learning Outcomes for module:

LO1: Evaluate the key factors influencing the post-war trends in global trade, investment and competition.
LO2: Identify and analyse the opportunities and risks which exist in the international business environment
LO3: Critically assess the relevance of international trade, investment and competition theories to the analysis of current business and management issues (both from a government and Multinational Company (MNC) perspective)
LO4: Discuss the motivating forces behind different foreign market entry decisions and evaluate the appropriateness of each entry method in a range of circumstances
LO5: Analyse the strategic and functional decisions which companies take in the course of their international operations

Full Details of Teaching and Assessment
2023/4, Trimester 1, Face-to-Face, Edinburgh Napier University
Occurrence: 001
Primary mode of delivery: Face-to-Face
Location of delivery: CRAIGLOCKHAR
Partner: Edinburgh Napier University
Member of staff responsible for delivering module: Andrew Ross
Module Organiser:

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Lecture 24
Face To Face Tutorial 18
Independent Learning Groupwork (Independent Study) 12
Independent Learning Guided independent study 144
Face To Face Centrally Time Tabled Examination 2
Total Study Hours200
Expected Total Study Hours for Module200

Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Essay 30 1-4 9 HOURS= 0, WORDS= 2000
Oral Presentation 20 1-5 7 HOURS= 0.5, WORDS= 0
Centrally Time Tabled Examination 50 1-5 14/15 HOURS= 2.5, WORDS= 0
Component 1 subtotal: 50
Component 2 subtotal: 50
Module subtotal: 100

Indicative References and Reading List - URL:
SOE09102 - International Business