Modules

Module title: Strategic Management in a Global Context
SCQF level: 09:
SCQF credit value: 20.00
ECTS credit value: 10
Module code: SOE09401
Module leader: Yan Zhuang
School The Business School
Subject area group: Management
Prerequisites

There are no pre-requisites for this module to be added
2018/9, Trimester 1, Online,
Occurrence: 002
Primary mode of delivery: Online
Location of delivery: WORLDWIDE
Partner:
Member of staff responsible for delivering module: Karl Warner
Module Organiser:


Learning, Teaching and Assessment (LTA) Approach:
You will be provided with responsive, engaging and interactive online learning materials which will include a general introduction to the topic and how to study the module online, together with core academic theory relating to the topic. You will also be directed to a variety of electronic sources including e-books, e-journals and other web-based resources, to support your learning. A mix of reflective exercises, case studies and self-assessment questions (with diagnostic feedback) for each unit will help to engage you in the learning process, and the online materials will encourage you to reflect on your own experiences and learning. You will be encouraged to form your own independent groups and to interact via the VLE through discussion forums.
To support your learning, you will have access to:
• A weekly ‘virtual office hour’ – module leaders will be available for synchronous contact.
• Module specific materials which will comprise of the undernoted:
o A module introduction/overview, including learning outcomes, and summary of key points
o Eleven units of learning - an introductory unit, followed by ten subject specific units.
o Narrated PPTs, covering key learning points for each unit
o Podcasts/vodcasts further explaining key concepts (where appropriate)
o Recorded keynote lectures/guest speakers (as appropriate)
o Case Studies and outline solutions
o Two online discussions instigated and moderated by the module leader
o Self-Assessment Questions
o Reflective Exercises
o End of Unit Progress tests
o Links to core module academic materials; book chapters / journal articles / case materials etc.
o Examples of assessments - & outline solutions
o A database of Frequently Asked Questions
You are encouraged to identify key skills areas and relate these to your own personal and professional development throughout the module.
Learning & Teac

Formative Assessment:
Formative feedback will be provided throughout the module via feedback on the self-assessment questions and Case Studies - the outline solutions will be developed by the module leader, and appropriate online feedback will be available automatically and as soon as the assessment is completed. This will enable you to self-assess your progress and understanding.

Reflective Exercises within each unit will require you to apply theory to your own experience – your reflections will be captured in an online reflective portfolio which you will be able to review and print off.

Sample assessments will be available together with model answers and marking schemes to facilitate self-assessment of your knowledge and understanding, and identification of areas of weakness to aid your preparation for assessment.
Summative Assessment:
Summative assessment is through one formal individual report assignment. The assignment (100%) requires you to analyse, assess, develop and critically reflect on solutions to strategic management problems across a range of global issues.

The End of Unit progress test - (normally 10 questions at the end of each unit, testing your knowledge and understanding of the key concepts within each unit x 10) – 10% of final module mark. End of Module Assessment – 90% of final module mark. This will take the form of one piece of assessment, namely a Case Study Report (4,000 words).
Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Online Practical classes and workshops 4
Independent Learning Guided independent study 191
Online Centrally Timetabled (Digital) Exam 5
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Centrally Time Tabled Digital Examination 10 2-3 2 HOURS= 5, WORDS= 0
Report 90 1-4 14/15 HOURS= 0, WORDS= 4000
Component 1 subtotal: 100
Component 2 subtotal: 0
Module subtotal: 100
2018/9, Trimester 2, Online, Edinburgh Napier University
Occurrence: 001
Primary mode of delivery: Online
Location of delivery: WORLDWIDE
Partner: Edinburgh Napier University
Member of staff responsible for delivering module: Karl Warner
Module Organiser:


Learning, Teaching and Assessment (LTA) Approach:
You will be provided with responsive, engaging and interactive online learning materials which will include a general introduction to the topic and how to study the module online, together with core academic theory relating to the topic. You will also be directed to a variety of electronic sources including e-books, e-journals and other web-based resources, to support your learning. A mix of reflective exercises, case studies and self-assessment questions (with diagnostic feedback) for each unit will help to engage you in the learning process, and the online materials will encourage you to reflect on your own experiences and learning. You will be encouraged to form your own independent groups and to interact via the VLE through discussion forums.

To support your learning, you will have access to:
• A weekly ‘virtual office hour’ – module leaders will be available for synchronous contact.
• Module specific materials which will comprise of the undernoted:
o A module introduction/overview, including learning outcomes, and summary of key points
o Eleven units of learning - an introductory unit, followed by ten subject specific units.
o Narrated PPTs, covering key learning points for each unit
o Podcasts/vodcasts further explaining key concepts (where appropriate)
o Recorded keynote lectures/guest speakers (as appropriate)
o Case Studies and outline solutions
o Two online discussions instigated and moderated by the module leader
o Self-Assessment Questions
o Reflective Exercises
o End of Unit Progress tests
o Links to core module academic materials; book chapters / journal articles / case materials etc.
o Examples of assessments - & outline solutions
o A database of Frequently Asked Questions

You are encouraged to identify key skills areas and relate these to your own personal and professional development throughout the module.


Learning & Te

Formative Assessment:
The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.

Summative Assessment:
The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Online Tutorial 4
Independent Learning Guided independent study 191
Online Centrally Timetabled (Digital) Exam 5
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Centrally Time Tabled Digital Examination 10 2,3 1 HOURS= 5, WORDS= 0
Report 90 1-4 14/15 HOURS= 0, WORDS= 4000
Component 1 subtotal: 100
Component 2 subtotal: 0
Module subtotal: 100

Description of module content:

Stages in the Strategic Management Process; The Mission of the organisation; Strategic Analysis - The Organisation and its Environment; Levels of External Environmental Analysis: the wider or macro environment, the industry or competitive environment, the organisation's competitive position; Internal Resource Analysis; Resource Audit, Value Chain and the Value System; Threshold and Core Competencies and SWOT Analysis; Strategy Formulation and Evaluation - Competitive/Generic Strategies, Directions and Methods of Growth; Strategic Implementation - Structure & Resource Allocation; Culture and Change; Approaches to Strategic Decision-making – The Planning & Emergent schools.
Learning Outcomes for module:

LO1: Discuss what is meant by strategic management and the different levels and approaches to strategic decision making
LO2: Analyse the relationship between the organisation's environment, resource position and strategic choice and evaluate alternative strategies and directions/methods of development open to organisations
LO3: Critically assess the implementation process and the difficulties encountered by organisations during strategy implementation
LO4: Identify, analyse and formulate solutions to problems through application of a range of strategic management frameworks to current situations and published case studies
Indicative References and Reading List - URL:

Core - GERRY JOHNSON, RICHARD WHITTINGTON, KEVAN SCHOLES (2010) EXPLORING STRATEGY: FINANCIAL TIMES/ PRENTICE HALL, 9th ed. - ISBN: 0273735497
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