Core Module Information
Module title: Strategic Management in a Global Context

SCQF level: 09:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: SOE09401
Module leader: Matthew Smith
School The Business School
Subject area group: Management


Description of module content:

Stages in the Strategic Management Process; The Mission of the organisation; Strategic Analysis - The Organisation and its Environment; Levels of External Environmental Analysis: the wider or macro environment, the industry or competitive environment, the organisation's competitive position; Internal Resource Analysis; Resource Audit, Value Chain and the Value System; Threshold and Core Competencies and SWOT Analysis; Strategy Formulation and Evaluation - Competitive/Generic Strategies, Directions and Methods of Growth; Strategic Implementation - Structure & Resource Allocation; Culture and Change; Approaches to Strategic Decision-making – The Planning & Emergent schools.

Learning Outcomes for module:

LO1: Discuss what is meant by strategic management and the different levels and approaches to strategic decision making
LO2: Analyse the relationship between the organisation's environment, resource position and strategic choice and evaluate alternative strategies and directions/methods of development open to organisations
LO3: Critically assess the implementation process and the difficulties encountered by organisations during strategy implementation
LO4: Identify, analyse and formulate solutions to problems through application of a range of strategic management frameworks to current situations and published case studies

Full Details of Teaching and Assessment
2022/3, Trimester 1, Online, Edinburgh Napier University
Occurrence: 001
Primary mode of delivery: Online
Location of delivery: WORLDWIDE
Partner: Edinburgh Napier University
Member of staff responsible for delivering module: Matthew Smith
Module Organiser:

Learning, Teaching and Assessment (LTA) Approach:
You will be provided with responsive, engaging and interactive online learning materials which will include a general introduction to the topic and how to study the module online, together with core academic theory relating to the topic. You will also be directed to a variety of electronic sources including e-books, e-journals and other web-based resources, to support your learning.

A mix of reflective exercises, case studies and self-assessment questions (with diagnostic feedback) for each unit will help to engage you in the learning process, and the online materials will encourage you to reflect on your own experiences and learning. You will be encouraged to form your own independent groups and to interact via the VLE
through discussion forums.

To support your learning, you will have access to:
• A weekly ‘virtual office hour’ – module leaders will be available for synchronous contact.
• Module specific materials which will comprise of the undernoted:
o A module introduction/overview, including learning outcomes, and summary of key points
o Eleven units of learning - an introductory unit, followed by ten subject specific units.
o Narrated PPTs, covering key learning points for each unit o Podcasts/vodcasts further explaining key concepts (where appropriate) o Recorded keynote lectures/guest speakers (as appropriate)
o Case Studies and outline solutions
o Two online discussions instigated and moderated by the module leader
o Self-Assessment Questions
o Reflective Exercises o End of Unit Progress tests o Links to core module academic materials; book chapters / journal articles / case materials etc.
o Examples of assessments - & outline solutions
o A database of Frequently Asked Questions You are encouraged to identify key skills areas and relate these to your own personal and professional development throughout the module.

Formative Assessment:
To be completed

Summative Assessment:
To be completed

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Online Tutorial 4
Independent Learning Guided independent study 196
Total Study Hours200
Expected Total Study Hours for Module200

Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Class Test 10 2, 3 2 HOURS= 05.00, WORDS= 0
Report 90 1 - 4 13 HOURS= 00.00, WORDS= 4000
Component 1 subtotal: 100
Component 2 subtotal: 0
Module subtotal: 100

Indicative References and Reading List - URL:
Contact your module leader