There are no pre-requisites for this module to be added

Stages in the Strategic Management Process; The Mission of the organisation; Strategic Analysis - The Organisation and its Environment; Levels of External Environmental Analysis: the wider or macro environment, the industry or competitive environment, the organisation's competitive position; Internal Resource Analysis; Resource Audit, Value Chain and the Value System; Threshold and Core Competencies and SWOT Analysis; Strategy Formulation and Evaluation - Competitive/Generic Strategies, Directions and Methods of Growth; Strategic Implementation - Structure & Resource Allocation; Culture and Change; Approaches to Strategic Decision-making – The Planning & Emergent schools.

Upon completion of this module you will be able to

LO1: Discuss what is meant by strategic management and the different levels and approaches to strategic decision making.

LO2: Analyse the relationship between the organisation's environment, resource position and strategic choice and evaluate alternative strategies and directions/methods of development open to organisations.

LO3: Critically assess the implementation process and the difficulties encountered by organisations during strategy implementation.

LO4: Identify, analyse and formulate solutions to problems through application of a range of strategic management frameworks to current situations and published case studies.