There are no pre-requisites for this module to be added

This module introduces the fundamental stages of the strategic management process, beginning with understanding the mission of the organisation and conducting comprehensive strategic analysis. You will examine both external and internal perspectives, including the wider macro environment, the competitive industry environment, and the organisation’s own competitive position. The module also covers internal resource analysis through tools such as the resource audit, value chain, and value system, alongside concepts of threshold and core competencies and SWOT analysis. Building on this foundation, you will study strategy formulation and evaluation, including competitive and generic strategies, as well as directions and methods of growth. Strategic implementation is also explored, with attention to organisational structure, resource allocation, culture, and managing change. Finally, the module addresses different approaches to strategic decision-making, contrasting the planning and emergent schools, to provide a well-rounded understanding of how strategies are developed and put into action.

Upon completion of this module you will be able to

LO1: Discuss what is meant by strategic management and the different levels and approaches to strategic decision making.

LO2: Analyse the relationship between the organisation's environment, resource position and strategic choice and evaluate alternative strategies and directions/methods of development open to organisations.

LO3: Critically assess the implementation process and the difficulties encountered by organisations during strategy implementation.

LO4: Identify, analyse and formulate solutions to problems through application of a range of strategic management frameworks to current situations and published case studies.