Core Module Information
Module title: International Business

SCQF level: 09:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: SOE09402
Module leader: Yan Zhuang
School The Business School
Subject area group: Management


Description of module content:

- Introduction to International Business
- Globalisation of the World Economy
- Political and Economic Risk
- Cultural and Ethical Risk
- International Competitive Environment
- International Trade Theories
- International Economic Agreement and Regional Integration
- Foreign Direct Investment: Home/Host Country Perspective
- Foreign Market Entry Strategies: Joint Ventures and M&As
- International Business Strategy and Structure
- International Human Resource Management
- International Marketing

Learning Outcomes for module:

LO1: Evaluate the key factors influencing the post-war trends in global trade, investment and competition
LO2: Identify and analyse the opportunities and risks which exist in the international business environment
LO3: Critically assess the relevance of international trade, investment and competition theories to the analysis of current business and management issues (both from a government and Multinational Company (MNC) perspective)
LO4: Discuss the motivating forces behind different foreign market entry decisions and evaluate the appropriateness of each entry method in a range of circumstances
LO5: Analyse the strategic and functional decisions which companies take in the course of their international operations

Full Details of Teaching and Assessment
2023/4, Trimester 2, ONLINE, Edinburgh Napier University
Occurrence: 001
Primary mode of delivery: ONLINE
Location of delivery: WORLDWIDE
Partner: Edinburgh Napier University
Member of staff responsible for delivering module: Yan Zhuang
Module Organiser:

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Online Tutorial 26
Independent Learning Guided independent study 169
Online CL_TST 5
Total Study Hours200
Expected Total Study Hours for Module200

Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Class Test 10 1-5 13 HOURS= 05.00, WORDS= 0
Report 90 1-5 13 HOURS= 00.00, WORDS= 4000
Component 1 subtotal: 100
Component 2 subtotal: 0
Module subtotal: 100

Indicative References and Reading List - URL:
Contact your module leader