There are no pre-requisites for this module to be added

This module introduces key concepts and practices in International Business, focusing on the globalisation of the world economy and the challenges of political, economic, cultural, and ethical risks. You will study topics such as the international competitive environment, and the impact of economic agreements and regional integration on global trade. The module also covers foreign direct investment from both home and host country perspectives, foreign market entry strategies including joint ventures and mergers and acquisitions, as well as international business strategy and structure. It further explores essential areas such as international human resource management and international marketing, providing a solid foundation for understanding how businesses operate in a global context.

Upon completion of this module you will be able to

LO1: Evaluate the key factors influencing the post-war trends in global trade, investment and competition.

LO2: Identify and analyse the opportunities and risks which exist in the international business environment.

LO3: Critically assess the relevance of international trade, investment and competition theories to the analysis of current business and management issues (both from a government and Multinational Company (MNC) perspective).

LO4: Discuss the motivating forces behind different foreign market entry decisions and evaluate the appropriateness of each entry method in a range of circumstances.

LO5: Analyse the strategic and functional decisions which companies take in the course of their international operations.