Core Module Information
Module title: Strategic Management in a Global Context (Melco)

SCQF level: 09:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: SOE09601
Module leader: Ronnie Lannon
School The Business School
Subject area group: Management


Description of module content:

Stages in the Strategic Management Process. Strategic Analysis - The Organisation and its Environment. Levels of External Environmental Analysis: the wider or macro environment, the Industry or Competitive Environment, the Organisation's competitive position. Internal Resource Analysis. Resource Audit, Value Chain and the Value System, Threshold and Core Competencies and SWOT Analysis. .
Strategy Formulation and Evaluation - Competitive/Generic Strategies, Directions and Methods of Growth.
Strategic Implementation - Culture and Management of Change.
Approaches to Strategic Decision-making – The Planning & Emergent schools.

Learning Outcomes for module:

LO1: Discuss what is meant by strategic management and the different levels and approaches to strategic decision making

LO2. Analyse the relationship between the organisation's environment, resource position and subsequent choice of strategy.

LO3. Critically evaluate the alternative strategies and directions/methods of development open to organisations and the challenges encountered in their implementation.

LO4. Identify, analyse and formulate solutions to problems through application of a range of strategic management frameworks to current situations and published case studies

Full Details of Teaching and Assessment
2022/3, Trimester 2, BLENDED,
Occurrence: 001
Primary mode of delivery: BLENDED
Location of delivery: CHINA
Member of staff responsible for delivering module: Ronnie Lannon
Module Organiser:

Learning, Teaching and Assessment (LTA) Approach:
Learning & Teaching methods including their alignment to LOs
A blended approach will be used to deliver the module. Module content will be made available to you in online format and a complementary 12 hour pre-recorded lecture programme (supporting LOs1-4) will be available on Moodle. This will be further supported by 15 hours of local tutorial support scheduled in five classes of three hours each. Tutorials will focus on the application of theoretical frameworks to the context in which organisiations operate. The module leader will provide three one hour live academic guidance sessions at the outset of the module, prior to submission of your essay (Strategic Analysis) and your report on stratgey/implentation at Melco. Relevant knowledge and practice based learning skills will be developed through student led/group discussions,videos, podcasts and case studies. Learning will be supported by Moodle materials, a recommended text, directed reading of articles, books and online publications through the virtual learning environment.

The emphasis is on putting knowledge into practice and the added value this brings to you and your organisation. Tutorials provide opportunities to engage in group discussions/debate, encouraging the development of critical thinking, team working and consideration of others. The global nature of business is reflected in the international content of the module and you will be encouraged to share your own perspective on the subject matter and its implications for the strategic managment of your own organisiation.

Formative Assessment:
You will be provided by formative feedback in tutorials as you progress through the module. Specific guidance on assessments will be provided in the Lecture Programme and complemented by two live sessions delivered by the module leader to address and discuss your approaches to the applied assessments.

Summative Assessment:
There are two summative assessment components in this module. This will include a strategic analysis of Melco [Component 1 - Essay] and a reflection on strategy/implementation at Melco [Component 2 Report]. Assessments encourage the development of critical writing, research and time management skills and encourage you, informed by the application of theory and research perspectives, to analyse and review the way things are done in your organisation.

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Online Lecture 12
Face To Face Tutorial 15
Online Lecture 3
Online Guided independent study 67
Independent Learning Guided independent study 103
Total Study Hours200
Expected Total Study Hours for Module200

Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Essay 50 1, 2, 4 7 HOURS= 00.00, WORDS= 2000
Report 50 3, 4 HOURS= 00.00, WORDS= 2000
Component 1 subtotal: 50
Component 2 subtotal: 50
Module subtotal: 100

Indicative References and Reading List - URL:
Strategic Management in a Global Context (Melco)