Module title: Strategic Management in a Global Context (Melco)

SCQF level: 09:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: SOE09601
Module leader: Ronnie Lannon
School The Business School
Subject area group: Management


2019/0, Trimester 2, Blended,
Occurrence: 001
Primary mode of delivery: Blended
Location of delivery: CHINA
Member of staff responsible for delivering module: Ronnie Lannon
Module Organiser:

Learning, Teaching and Assessment (LTA) Approach:
Learning & Teaching methods including their alignment to LOs
A blended approach will be used to deliver the module. Module content will be made available in online format and complementary face-to-face sessions will involve a two day Module Leader session (15 hours) delivered at the start of the module and 15 hours of tutorial support scheduled during the remainder in five classes of three hours each. A Workshop, complementing the focus of the module, will involve guest speaker(s). Relevant knowledge and practice based learning skills will be developed through student led/group discussions, visiting speakers,, videos, podcasts and case studies. Learning will be supported by Moodle materials, a recommended text, directed reading of articles, books and online publications through the virtual learning environment.

Embedding of employability/PDP/Scholarship Skills
The emphasis is on putting knowledge into practice and the added value this brings to the learner and the organisation. Face-to-face sessions provide opportunities to engage in group discussions/debate, encouraging the development of critical thinking, team working and consideration of others. Workshop specialist speakers from the organisation and/or the sector will be invited to deliver state of the art examples of practice, providing also the opportunity to network and debate current practice and to critically reflect on skills development in the area.

Assessment (formative or summative)
The module provides for both summative and formative assessments. There are two summative assessment components in this module, allowing you a degree of choice as to the topic area examined, to increase the relevance of the module content and enhance your engagement with the topic area. Assessments encourage the development of critical writing, research and time management skills and encourage you, informed by the application of theory and research perspectives, to analyse and review the way things are done in your organisation.

Research / teaching linkages
As part of the learning process you are exposed to the latest developments in the subject matter through accessing texts, directed readings and workshop activities, all underpinned by relevant research. The team of tutors, tutorial supervisors and expert presenters supporting this module will provide a mix of high quality academic and practitioner inputs.

Supporting equality and diversity
The team will respond to ensure that all students can fully participate in module learning and will use face-to-face contact at Module Leader sessions, scheduled tutorial sessions and programme staff student liaison committees as well as the virtual learning environment to achieve this.

The global nature of business is reflected in the international content of the module and students of different nationalities will be encouraged to share their own national perspective on the subject matter.

Formative Assessment:

Summative Assessment:

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Lecture 15
Face To Face Tutorial 15
Face To Face Practical classes and workshops 3
Online Guided independent study 67
Independent Learning Guided independent study 100
Total Study Hours200
Expected Total Study Hours for Module200

Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Report 50 1, 2, 3 7 HOURS= 0, WORDS= 2000
Report 50 2, 3, 4 15 HOURS= 0, WORDS= 2000
Component 1 subtotal: 50
Component 2 subtotal: 50
Module subtotal: 100

Description of module content:

Stages in the Strategic Management Process. The Mission of the organisation. Strategic Analysis - The Organisation and its Environment. Levels of External Environmental Analysis: the wider or macro environment, the Industry or Competitive Environment, the Organisation's competitive position. Internal Resource Analysis. Resource Audit, Value Chain and the Value System, Threshold and Core Competencies and SWOT Analysis. .
Strategy Formulation and Evaluation - Competitive/Generic Strategies, Directions and Methods of Growth.
Strategic Implementation - Structure & Resource Allocation. Culture and Change.
Approaches to Strategic Decision-making – The Planning & Emergent schools.

Learning Outcomes for module:

LO1: Discuss what is meant by strategic management and the different levels and approaches to strategic decision making

LO2. Analyse the relationship between the organisation's environment, resource position and strategic choice and evaluate alternative strategies and directions/methods of development open to organisations

LO3. Critically assess the implementation process and the difficulties encountered by organisations during strategy implementation

LO4. Identify, analyse and formulate solutions to problems through application of a range of strategic management frameworks to current situations and published case studies

Indicative References and Reading List - URL:
Strategic Management in a Global Context (Melco)