Module title: International Business (Melco)

SCQF level: 09:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: SOE09602
Module leader: Yan Zhuang
School The Business School
Subject area group: International Business


Description of module content:

International Business provides you with an understanding of the dynamics of the international business environment. There are two significant aspects to this module: firstly, consideration of the major changes which continue to take place in the international business environment and secondly, the implications for you as a manager of the operation of business on an international basis, in terms of strategy, structure and operational functions. With this approach, consideration is given to globalisation of the world economy and the various risks, political and economic, cultural and ethical which can arise as a consequence. The module also considers methods of internationalisation, foreign market entry strategies and the implications for corporate strategy and structure. Consideration is also given to functional responsibilities including international human resource management and international marketing.
- Introduction to International Business
- Globalisation of the World Economy
- Political and Economic Risk
- Cultural and Ethical Risk
- International Competitive Environment
- International Trade Theories
- International Economic Agreement and Regional Integration
- Foreign Direct Investment: Home/Host Country Perspective
- Foreign Market Entry Strategies: Joint Ventures and M&As
- International Business Strategy and Structure
- International Human Resource Management
- International Marketing

Learning Outcomes for module:

LO1: Evaluate the key factors influencing the trends in global trade, investment and competition.
LO2: Identify and analyse the opportunities and risks which exist in the international business environment
LO3: Critically assess the relevance of international trade, investment and competition theories to the analysis of current business and management issues (both from a government and Multinational Company (MNC) perspective)
LO4: Discuss the motivating forces behind different foreign market entry decisions and evaluate the appropriateness of each entry method in a range of circumstances
LO5: Analyse the strategic and functional decisions which companies take in the course of their international operations

Indicative References and Reading List - URL:

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