Module title: International Business (Melco)

SCQF level: 09:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: SOE09602
Module leader: Yan Zhuang
School The Business School
Subject area group: Management
Prerequisites

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2019/0, Trimester 2, BLENDED,
Occurrence: 001
Primary mode of delivery: BLENDED
Location of delivery: CHINA
Partner:
Member of staff responsible for delivering module: Yan Zhuang
Module Organiser:


Learning, Teaching and Assessment (LTA) Approach:
A blended approach will be used to deliver the module. Module content will be made available in online format and complementary face-to-face sessions will involve a two day Module Leader session (15 hours) delivered at the start of the module and 15 hours of tutorial support scheduled during the remainder in five classes of three hours each. A Workshop, complementing the focus of the module, will involve guest speaker(s). Relevant knowledge and practice based learning skills will be developed through student led/group discussions, visiting speakers,, videos, podcasts and case studies. Learning will be supported by Moodle materials, a recommended text, directed reading of articles, books and online publications through the virtual learning environment.

Embedding of employability/PDP/Scholarship Skills
The emphasis is on putting knowledge into practice and the added value this brings to the learner and the organisation. Face-to-face sessions provide opportunities to engage in group discussions/debate, encouraging the development of critical thinking, team working and consideration of others. Workshop specialist speakers from the organisation and/or the sector will be invited to deliver state of the art examples of practice, providing also the opportunity to network and debate current practice and to critically reflect on skills development in the area.

Assessment (formative or summative)
The module provides for both summative and formative assessments. There are two summative assessment components in this module, allowing you a degree of choice as to the topic area examined, to increase the relevance of the module content and enhance your engagement with the topic area. Assessments encourage the development of critical writing, research and time management skills and encourage you, informed by the application of theory and research perspectives, to analyse and review the way things are done in your organisation.

Research / teaching linkages
As part of the learning process you are exposed to the latest developments in the subject matter through accessing texts, directed readings and workshop activities, all underpinned by relevant research. The team of tutors, tutorial supervisors and expert presenters supporting this module will provide a mix of high quality academic and practitioner inputs.

Supporting equality and diversity
The team will respond to ensure that all students can fully participate in module learning and will use face-to-face contact at Module Leader sessions, scheduled tutorial sessions and programme staff student liaison committees as well as the virtual learning environment to achieve this.

Internationalisation
The global nature of business is reflected in the international content of the module and students of different nationalities will be encouraged to share their own national perspective on the subject matter.



Formative Assessment:
There are opportunities to obtain formative feedback during the workshops and tutorials. The reflective exercises, self-assessment questions and the end-unit tests are built in the module to provide formative feedback to the students.

Summative Assessment:
.The module provides for both summative and formative assessments. There are two summative assessment components in this module, allowing you a degree of choice as to the topic area examined, to increase the relevance of the module content and enhance your engagement with the topic area. Assessments encourage the development of critical writing, research and time management skills and encourage you, informed by the application of theory and research perspectives, to analyse and review the way things are done in your organisation.

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Lecture 15
Face To Face Tutorial 15
Face To Face Practical classes and workshops 3
Online Guided independent study 67
Independent Learning Guided independent study 100
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Report 50 1, 2, 3 9 HOURS= 0, WORDS= 2000
Report 50 3, 4, 5 15 HOURS= 0, WORDS= 2000
Component 1 subtotal: 100
Component 2 subtotal: 0
Module subtotal: 100

Description of module content:

International Business provides you with an understanding of the dynamics of the international business environment. There are two significant aspects to this module: firstly, consideration of the major changes which continue to take place in the international business environment and secondly, the implications for you as a manager of the operation of business on an international basis, in terms of strategy, structure and operational functions. With this approach, consideration is given to globalisation of the world economy and the various risks, political and economic, cultural and ethical which can arise as a consequence. The module also considers methods of internationalisation, foreign market entry strategies and the implications for corporate strategy and structure. Consideration is also given to functional responsibilities including international human resource management and international marketing.
- Introduction to International Business
- Globalisation of the World Economy
- Political and Economic Risk
- Cultural and Ethical Risk
- International Competitive Environment
- International Trade Theories
- International Economic Agreement and Regional Integration
- Foreign Direct Investment: Home/Host Country Perspective
- Foreign Market Entry Strategies: Joint Ventures and M&As
- International Business Strategy and Structure
- International Human Resource Management
- International Marketing

Learning Outcomes for module:

LO1: Evaluate the key factors influencing the trends in global trade, investment and competition.
LO2: Identify and analyse the opportunities and risks which exist in the international business environment
LO3: Critically assess the relevance of international trade, investment and competition theories to the analysis of current business and management issues (both from a government and Multinational Company (MNC) perspective)
LO4: Discuss the motivating forces behind different foreign market entry decisions and evaluate the appropriateness of each entry method in a range of circumstances
LO5: Analyse the strategic and functional decisions which companies take in the course of their international operations

Indicative References and Reading List - URL:

Please contact your Module Leader for details
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