Core Module Information
Module title: Strategic Management in a Global Context (HK)

SCQF level: 09:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: SOE09901
Module leader: Ronnie Lannon
School The Business School
Subject area group: Management


Description of module content:

Stages in the Strategic Management Process
Analysing the External Environment: the macro-environment, industry and competitor analysis.
Assessing the organisation’s resources, capabilities and core competencies. SWOT analysis.
Business-Level strategy: achieving and sustaining competitive advantage.
Directions of growth and Corporate Level strategy
International strategy choices
Strategic development methods: organic development alliances and mergers and acquisitions.
Implementing strategy: culture, leadership and managing change
Alternative approaches to strategic decision- making: planned and emergent strategy.

Learning Outcomes for module:

LO1: Discuss what is meant by strategic management and the different levels and approaches to strategic decision making
LO2. Analyse the relationship between the organisation's environment, resource position and subsequent choice of strategy
LO3. Critically evaluate the alternative strategies and directions/methods of development open to organisations and the challenges encountered in their implementation
LO4. Identify, analyse and formulate solutions to problems through application of a range of strategic management frameworks to current situations and published case studies

Full Details of Teaching and Assessment
2022/3, Trimester 3, BLENDED,
Occurrence: 003
Primary mode of delivery: BLENDED
Location of delivery: HONG KONG
Member of staff responsible for delivering module: Ronnie Lannon
Module Organiser:

Learning, Teaching and Assessment (LTA) Approach:
The Napier module tutor will give a series of lectures to review the key concepts, frameworks and the contributions of key writers (LO1,2,3) and provide guidance on further reading. An important element of the LTA approach is linking theory to practice. While the lecture content will make use of case illustrations and real business examples, tutorials conducted by the local SCOPE tutor will be central to the achievement of LO4. In addition to consolidating learning of lecture content, tutorials are designed to encourage deep learning and involve a mix of case study analysis, review of articles, and “live strategy” student presentations.

“Live strategy” requires you to present on the strategic decisions and issues facing current companies in the region as reported in the business media (LO4). This requires you to collaborate with others in their group and, through selection of an organisation to be discussed, it allows you to take an active part in the learning process. These presentations will also provide a basis for class discussion and formative learning through the application of theoretical concepts from lectures in order to both analyse strategy-making in that organisation and also and further understanding of the theoretical material itself.

Tutorials are designed to give you important diagnostic and formative feedback on how well you have understood lecture material.

Formative Assessment:
You will be given formative feedback on your learning during tutorials and a specific tutorial You will be provided with formative feedback in tutorials as you progress through the module. Specific guidance on assessments will be provided in your Lecture rogramme/Study guide and complemented by two live sessions delivered by the module leader to address and discuss your approaches to each of the assessments which you will undertake.

Summative Assessment:
You will be given the opportunity to demonstrate your learning in a summative coursework assessment (an Essay-based case study) which builds on your participation in tutorials and a final examination paper which requires discussion of the concepts and frameworks covered in the module.

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Centrally Time Tabled Examination 2.5
Face To Face Lecture 15
Face To Face Tutorial 24
Independent Learning Guided independent study 158.5
Total Study Hours199
Expected Total Study Hours for Module199

Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Essay 50 2-4 7 HOURS= 00.00, WORDS= 2000
Centrally Time Tabled Examination 50 1-3 14/15 HOURS= 02.00, WORDS= 0
Component 1 subtotal: 50
Component 2 subtotal: 50
Module subtotal: 100

Indicative References and Reading List - URL:
Contact your module leader