Core Module Information
Module title: Strategic Management in a Global Context Hong Kong

SCQF level: 09:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: SOE09911
Module leader:
School The Business School
Subject area group: Management

There are no pre-requisites for this module to be added

Description of module content:

Stages in the Strategic Management Process. Strategic Analysis - The Organisation and its Environment. Levels of External Environmental Analysis: the wider or macro environment, the Industry or Competitive Environment, the Organisation's competitive position. Internal Resource Analysis. Resource Audit, Value Chain and the Value System, Threshold and Core Competencies and SWOT Analysis. . Strategy Formulation and Evaluation - Competitive/Generic Strategies, Directions and Methods of Growth.Strategic Implementation - Culture and Management of Change.

Learning Outcomes for module:

Upon completion of this module you will be able to

LO1: Discuss what is meant by strategic management and the different levels and approaches to strategic decision making.

LO2: Analyse the relationship between the organisation's environment, resource position and subsequent choice of strategy.

LO3: Critically evaluate the alternative strategies and directions/methods of development open to organisations and the challenges encountered in their implementation.

LO4: Identify, analyse and formulate solutions to problems through application of a range of strategic management frameworks to current situations and published case studies.

Full Details of Teaching and Assessment
2023/4, Trimester 3, In Person,
Occurrence: 001
Primary mode of delivery: In Person
Location of delivery: HONG KONG
Member of staff responsible for delivering module: Ronnie Lannon
Module Organiser:

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Centrally Time Tabled Examination 2.5
Face To Face Lecture 12
Face To Face Tutorial 12
Independent Learning On-demand Webinar 2
Online Guided independent study 171.5
Total Study Hours200
Expected Total Study Hours for Module200

Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Essay 50 2~3~4 Week 7 , WORDS= 2000
Centrally Time Tabled Examination 50 1~2~3 Exam Period HOURS= 2.3
Component 1 subtotal: 50
Component 2 subtotal: 50
Module subtotal: 100

Indicative References and Reading List - URL:
Contact your module leader