Core Module Information
Module title: Strategic Management in a Global Context Hong Kong

SCQF level: 09:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: SOE09911
Module leader: Ronnie Lannon
School The Business School
Subject area group: Management


Description of module content:

Stages in the Strategic Management Process. Strategic Analysis - The Organisation and its Environment. Levels of External Environmental Analysis: the wider or macro environment, the Industry or Competitive Environment, the Organisation's competitive position. Internal Resource Analysis. Resource Audit, Value Chain and the Value System, Threshold and Core Competencies and SWOT Analysis. .
Strategy Formulation and Evaluation - Competitive/Generic Strategies, Directions and Methods of Growth.
Strategic Implementation - Culture and Management of Change.

Learning Outcomes for module:

LO1: Discuss what is meant by strategic management and the different levels and approaches to
strategic decision making
LO2. Analyse the relationship between the organisation's environment, resource position and subsequent choice of strategy
LO3. Critically evaluate the alternative strategies and directions/methods of development open to organisations and the challenges encountered in their implementation
LO4. Identify, analyse and formulate solutions to problems through application of a range of strategic management frameworks to current situations and published case studies

Full Details of Teaching and Assessment
2022/3, Trimester 3, FACE-TO-FACE,
Occurrence: 001
Primary mode of delivery: FACE-TO-FACE
Location of delivery: HONG KONG
Member of staff responsible for delivering module: Ronnie Lannon
Module Organiser:

Learning, Teaching and Assessment (LTA) Approach:
The module follows a Block lecturing approach, where the lectures are delivered by the Module Leader or Napier colleague in a four session block near the beginning of the trimester, and tutorials are delivered by a local tutor on a thereafter. The local tutor works to a Tutor Guide produced by the Module Leader, who also provides the students with their own Study Guide and slides on Moodle. Constant communication between the Programme Team in Hong Kong and on email between the local tutor and the Module Leader ensure that the tutor’s queries are resolved and that the module is delivered in the manner recommended by the Module Leader.

The Edinburgh Napier lecturer will deliver lecture material covering LOS 1-3 which represents key concepts and authors. Class analysis of these strategic issues will take place during tutorials. In general, tutorials delivered by local tutors will cover particularly LO4 but also LOS 1-3 are designed to encourage deep learning and will complement the lecture material. Tutorials will involve a mix of case study analysis, review of articles and readings. papers and student presentations, the latter involving student groups selecting and analysing a strategic issue.

Formative Assessment:
You will be provided with formative feedback in tutorials as you progress through the module. Specific guidance on assessments will be provided in your Lecture Programme/Study guide and complemented by two live sessions delivered by the module leader to address and discuss your approaches to each of the assessments which you will undertake

Summative Assessment:
A 2000 word essay, worth 50% of the overall module mark, is due in Week 7. An exam worth 50% of the overall module mark will be held at the end of trimester.

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Centrally Time Tabled Examination 2.5
Face To Face Lecture 12
Face To Face Tutorial 12
Independent Learning Guided independent study 171.5
Online On-demand Webinar 2
Total Study Hours200
Expected Total Study Hours for Module200

Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Essay 50 2, 3, 4 7 HOURS= 00.00, WORDS= 2000
Centrally Time Tabled Examination 50 1,2,3, 14/15 HOURS= 02.30, WORDS= 0
Component 1 subtotal: 50
Component 2 subtotal: 50
Module subtotal: 100

Indicative References and Reading List - URL:
Contact your module leader