Module title: Economics of Business Strategy

SCQF level: 10:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: SOE10107
Module leader: Kenny Crossan
School The Business School
Subject area group: Management
Prerequisites

SOE08104
Intermediate Economics
SCQF Level 8 Economics

2019/0, Trimester 1, Face-to-Face, Edinburgh Napier University
Occurrence: 001
Primary mode of delivery: Face-to-Face
Location of delivery: CRAIGLOCKHAR
Partner: Edinburgh Napier University
Member of staff responsible for delivering module: Kenny Crossan
Module Organiser:


Learning, Teaching and Assessment (LTA) Approach:
Learning & teaching methods including their alignment to LOs
Formal lectures will be used.

Topics are introduced in the lectures and developed during a series of semi-structured tutorials based on topical issues. Tutorials are supported by guided reading. The case study assessment will integrate the key concepts of the module and will allow the students to apply their learning to a practical application. The examination will provide the opportunity to demonstrate their subject knowledge and their abilities to critique and apply key concepts.

Embedding of employability/ PDP/ scholarship skills
Key employability skills are embedded and assessed within the coursework and exam elements of the course. These include, oral and written communication skills and IT skills (Word).


Assessment (formative and summative)
There is no formal formative assesment for the module. However a series of pop quizzes are used during weeks three, six and nine to allow students to gague how well they understand the materials covered. These are related to the learning outcomes covered during each stage of the module syllabus. These quizzes do not form part of the formal examination of the module but rather are designed as formative feedback. Summative assessment takes the form of an case study/essay and an examination, both of which cover all learning outcomes. (LOs 1-5)

Research/ teaching linkages
Research papers are included in the recommended reading for a number of topics. Students will use secondary methods in researching a real organisation in preparing their case studies.

Supporting equality and diversity
Materials are provided in hard (where requested) and soft (Moodle) formats, to ensure they are available to all students.

Internationalisation
A range of relevant examples, from different areas of the world, are used throughout the module.


Formative Assessment:
The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.

Summative Assessment:
The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Lecture 26
Face To Face Other 12
Independent Learning Guided independent study 160
Face To Face Centrally Time Tabled Examination 2
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Essay 30 1-5 12 HOURS= 0, WORDS= 2000
Centrally Time Tabled Examination 70 1-5 14-15 HOURS= 2, WORDS= 0
Component 1 subtotal: 30
Component 2 subtotal: 70
Module subtotal: 100
2019/0, Trimester 1, BLENDED, Edinburgh Napier University
Occurrence: 003
Primary mode of delivery: BLENDED
Location of delivery: CRAIGLOCKHAR
Partner: Edinburgh Napier University
Member of staff responsible for delivering module: Kenny Crossan
Module Organiser:


Learning, Teaching and Assessment (LTA) Approach:
Learning & teaching methods including their alignment to LOs
This module is delivered in distance learning mode and study guides are made available to students which take them through the syllabus. Each learning outcome is allocated either one or two units in the study guide. Students work their way through the study guides which consist of a module text and a student guide with self-assessment questions and suggested answers. Support is provided by telephone, e-mail and through WebCT.

The case study assessment will integrate the key concepts of the module and will allow the students to apply their learning to a practical application. The examination will provide the opportunity to demonstrate their subject knowledge and their abilities to critique and apply key concepts.

Embedding of employability/ PDP/ scholarship skills
Key employability skills are embedded and assessed within the coursework and exam elements of the course. These include, oral and written communication skills and IT skills (Word).


Assessment (formative and summative)
There is no formal formative assesment for the module. However a series of pop quizzes are used during weeks three, six and nine to allow students to gague how well they understand the materials covered. These are related to the learning outcomes covered during each stage of the module syllabus. These quizzes do not form part of the formal examination of the module but rather are designed as formative feedback. Summative assessment takes the form of a case study/essay and an examination, both of which cover all learning outcomes (LOs 1 -5).

Research/ teaching linkages
Research papers are included in the recommended reading for a number of topics. Students will use secondary methods in researching a real organisation in preparing their case studies.

Supporting equality and diversity
Materials are provided in hard and soft (WebCT) formats.

Internationalisation
A range of relevant examples, from differen

Formative Assessment:
The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.

Summative Assessment:
The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Independent Learning Guided independent study 198
Face To Face Centrally Time Tabled Examination 2
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Essay 30 1-5 12 HOURS= 0, WORDS= 2000
Centrally Time Tabled Examination 70 1-5 14/15 HOURS= 2, WORDS= 0
Component 1 subtotal: 30
Component 2 subtotal: 70
Module subtotal: 100

Description of module content:

The costs and benefits of using the market. Transaction costs; contracts; asset specificity. Technical and agency efficiency. Economies of scale and scope. Rationale for diversification. Economics of the five forces. Market structure; structure and competition. Dynamics of pricing and non-price rivalry. Entry and exit to market. Framework for competitive advantage; value creation. Economic logic and evaluation of cost and differentiation advantage. Sustainability in different market structures. Determinants of innovation, evolution and environment.

Learning Outcomes for module:

LO1: Critically explore the vertical boundaries of the firm and understand the nature of transaction costs of the market and the economics of vertical integration.
LO2: Evaluate the economies of scale and scope in assessing the horizontal boundaries of the firm together with the economic rationale for diversification.
LO3: Analyse industry, market structure and competition and how each affects the firm’s decisions.
LO4: Critically assess the dynamics of pricing and non-price rivalry on firms’ decisions.
LO5: Analyse competitive advantage and evaluate the economics of sustaining and originating competitive advantage through innovation, evolution and the firm’s environment.

Indicative References and Reading List - URL:

Core - DAVID BESANKO, DAVID DRANOVE, MARK SHANLEY, SCOTT SCHAEFER ECONOMICS OF STRATEGY: JOHN WILEY & SONS, 6th ed. - ISBN: 9781118273630
Core - LIPCZYNSKI, J. AND WILSON, J THE ECONOMICS OF BUSINESS STRATEGY

: LIPCZYNSKI, J. AND WILSON, J. THE ECONOMICS OF BUSINESS STRATEGY (CURRENT EDITION), FT PRENTICE HALL.

: FT PRENTICE HALL., 1st ed. - ISBN: 9780273676256
Recommended - PORTER, M. (1980) COMPETITIVE STRATEGY: THE FREE PRESS, 1st ed. - ISBN: 978068484148
Recommended - PORTER, M. (1985) COMPETITIVE ADVANTAGE: THE FREE PRESS., 1st ed. - ISBN: 9780743260879
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