Modules

Core Module Information
Module title: Economics of Business Strategy - Hong Kong
SCQF level: 10:
SCQF credit value: 20.00
ECTS credit value: 10
Module code: SOE10907
Module leader: Kenny Crossan
School The Business School
Subject area group: Management
Prerequisites

There are no pre-requisites for this module to be added
Description of module content:

The costs and benefits of using the market. Transaction costs; contracts; asset specificity. Technical and agency efficiency. Economies of scale and scope. Rationale for diversification. Economics of the five forces. Market structure; structure and competition. Dynamics of pricing and non-price rivalry. Entry and exit to market. Framework for competitive advantage; value creation. Economic logic and evaluation of cost and differentiation advantage. Sustainability in different market structures. Determinants of innovation, evolution and environment.
Learning Outcomes for module:

Upon completion of this module you will be able to

LO1: Critically explore the vertical boundaries of the firm and understand the nature of transaction costs of the market and the economics of vertical integration.

LO2: Evaluate the economies of scale and scope in assessing the horizontal boundaries of the firm together with the economic rationale for diversification.

LO3: Analyse industry, market structure and competition and how each affects the firm’s decisions.

LO4: Critically assess the dynamics of pricing and non-price rivalry on firms’ decisions.

LO5: Analyse competitive advantage and evaluate the economics of sustaining and originating competitive advantage through innovation, evolution and the firm’s environment.
Full Details of Teaching and Assessment
2023/4, Trimester 3, Blended,
VIEW FULL DETAILS
Occurrence: 005
Primary mode of delivery: Blended
Location of delivery: HONG KONG
Partner:
Member of staff responsible for delivering module: Kenny Crossan
Module Organiser:


Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)NESH Description
Independent Learning Lecture 9 You will attend three, 3 hour lectures covering the main topics in the module along with revision of the key areas.
Face To Face Seminar 15 You will attend three 3-hour tutorials that are designed to help you to better understand the main topics. Discussion questions will be provided and the tutorial leader will lead the discussion and offer support to the students. Formative assessment is provided during the tutorials for you to monitor your understanding of the module content.
Online Guided independent study 176 You will read the module materials and prepare before each lecture and tutorial.
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words Description
Essay 30 1~2~3~4~5 Week 10 , WORDS= 2000 words. Component one is a 2000 word essay where you will apply economic and business concepts to a chosen orginisation to evaluate the organisation's strategy. The essay cover all five learning outcomes.
Centrally Time Tabled Examination 70 1~2~3~4~5 Exam Period HOURS= 2 hours. The final summative assessment is a 2 hour written exam and covers all leaning outcomes (1-5).
Component 1 subtotal: 30
Component 2 subtotal: 70
Module subtotal: 100

Indicative References and Reading List - URL:
SOE10907 Economics of Business Strategy
 

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