N/A

The Role and Nature of Strategic Management; Analysing the External Environment: macro-environment, industry and competitor analysis; Analysing internal resources, capabilities and core competencies; Business level and corporate level strategy; International business strategy; Strategic development: mergers and acquisitions, alliances and joint ventures; Strategy Implementation: Structure, Culture and Change.

LO1: Critically appraise the frameworks, tools, and concepts required to analyse, formulate, implement and evaluate an organisation’s strategy.
LO2: Apply theoretical concepts to practical business situations through the analysis and evaluation of published case studies; research on selected companies and where appropriate draw upon experience in current or prior work organisations.
LO3: Develop and recommend creative solutions to strategic situations in different organisational contexts.
LO4: Critically assess business performance from a holistic and integrative general management perspective.