Core Module Information
Module title: Data Analytics

SCQF level: 11:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: SOE11154
Module leader: Ben Sebian
School The Business School
Subject area group: Management
Prerequisites

There are no pre-requisites for this module to be added

Description of module content:

The module aims at introducing students to the new possibilities opened up by the digital revolution and how these can be translated into the field of global logistics. You will be exposed to several data analytic techniques, including data cleaning, data visualisation, and dashboard report development (in R) with a focus on application to global logistics and sustainability. More specifically the module will cover aspects such as:(i) Introduction to Data Analytics: understanding the big data landscape; (ii) Data Processing; (iii) Data Visualisation: telling a story; (iv) Analytical Techniques: Introduction to Descriptive, Predictive, Prescriptive and Cognitive; (v) Simulation/Network Analysis; (vi) Practical Issues: Dashboard Development

Learning Outcomes for module:

Upon completion of this module you will be able to

LO1: Critically discuss relevant methods, tools, and techniques in data analytics in a business context.

LO2: Develop a critical understanding of the practical limitations of descriptive, predictive, prescriptive, and cognitive analytical techniques.

LO3: Apply practical skills for data analytics in R.

LO4: Critically reflect on the contribution of data analytics for different industry sectors.

Full Details of Teaching and Assessment
2023/4, Trimester 1, In Person,
VIEW FULL DETAILS
Occurrence: 001
Primary mode of delivery: In Person
Location of delivery: CRAIGLOCKHAR
Partner:
Member of staff responsible for delivering module: Matthew Smith
Module Organiser:


Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Lecture 18
Face To Face Practical classes and workshops 22
Online Guided independent study 160
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Essay 50 1~2 8 , WORDS= 2000
Essay 30 2~4 Exam Period , WORDS= 1000
Oral Presentation 20 3~4 12 HOURS= 0
Component 1 subtotal: 50
Component 2 subtotal: 50
Module subtotal: 100

Indicative References and Reading List - URL:
Data Analytics