Core Module Information
Module title: Analytics Final Project

SCQF level: 11:
SCQF credit value: 40.00
ECTS credit value: 20

Module code: SOE11170
Module leader: Max Chipulu
School The Business School
Subject area group: Management
Prerequisites

There are no pre-requisites for this module to be added

Description of module content:

The final project is the most important part of the MSc Business Analytics program. It is a chance for you to independently conduct a large project on a business problem or issue of your choice or provided by a real organisation, with real datasets, using the analytics techniques covered in the program.The final project requires you to:- Choose a topic and get it approved by your supervisor.- Design and conduct a research plan.- Find and use relevant information sources.- Plan and manage your time effectively.- Communicate with your supervisor regularly.- Write a well-presented report.The final project is a test of your ability to use your analytics skills to solve a real-world problem. You will be assigned a supervisor to advise you, but it is your responsibility to manage and complete the project. It is a challenging but rewarding experience. It is your chance to apply everything you have learned in the program and to demonstrate your readiness for a career in business analytics.To be successful in the final project, you need to be able to:- Think critically and creatively to select and develop the right analytical model for the problem.- Work independently and manage your time effectively.- Handle and analyze large datasets.- Be comfortable with the uncertainty and complexity of such projects.

Learning Outcomes for module:

Upon completion of this module you will be able to

LO1: Critically evaluate the effectiveness of business analytics techniques to facilitate a thorough investigation.

LO2: Demonstrate ability to work with real-world datasets, which may be incomplete, noisy, or biased.

LO3: Critically evaluate the techniques you use, highlighting their reliability, validity, and limitations, and identifying opportunities for future work to improve the analysis.

LO4: Communicate your analysis results clearly and concisely, using both written and visualisation communication skills.

Full Details of Teaching and Assessment
2024/5, Trimester 3, IN PERSON, Edinburgh Napier University
VIEW FULL DETAILS
Occurrence: 002
Primary mode of delivery: IN PERSON
Location of delivery: CRAIGLOCKHAR
Partner: Edinburgh Napier University
Member of staff responsible for delivering module: Max Chipulu
Module Organiser:


Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)NESH Description
Face To Face Lecture 6 There will be a few lectures to introduce the module and specialist topics around secondary data retrieval and methods selection.
Online Guided independent study 382 Independent study with guidance and support from your final project supervisor.
Independent Learning Project Supervision 12 Supervisory guidance, comprising: - One-to-one meetings with the supervisor (about 6 hours) - Typically, written asynchronous feedback on drafts of selected chapters of your project report (about 6 hours).
Total Study Hours400
Expected Total Study Hours for Module400


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words Description
Project - Written 85 1~2~3~4 10 , WORDS= 10000 You will write a report of around 10,000 words for your final project. The report must include the following chapters:1. Extended introduction: The extended introduction should inform the reader about the relevance and importance of the business issue you have addressed, a state-of-the-art literature review summarising the current state of knowledge regarding the relevant topic(s), the aim and specific objectives of the proposed project and a brief outline of how you intend to conduct the project.2. Methods: A description of the methodology adopted, which explains the rationale of your approach (why? what? when? how? who is involved?). 3. Results: The results chapter should tell a story, taking the reader from the questions posed/objectives stated earlier to the answers obtained from the analysis. 4. Discussion: The discussion should examine the results in the context of existing knowledge (i.e. according to the literature you reviewed) and consider how the findings may influence business practice and future research.
Reflective Log 15 3~4 10 , WORDS= 1000-1500 words You will reflect on the process of executing your final project
Component 1 subtotal: 100
Component 2 subtotal: 0
Module subtotal: 100

Indicative References and Reading List - URL:
SOE11170 Analytics Final Project