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The large majority of businesses today operate in a variety of economic environments and their leaders must make economic decisions taking into account market specific information. This module covers the most essential analytical tools required for economic decision making such as: the concepts of economic systems, profit and utility maximisation, demand elasticity, market equilibrium, market structures, macroeconomic objectives, government policies’ (monetary, fiscal and trade policies) tools and their impact on businesses etc.
Businesses also require funding from shareholders and lenders at the outset and subsequently need to profits and positive cash flows for investment. They are in competition with other businesses for funding, just as much as they are competition for labour and market share. On this course, you will learn to evaluate the advantages and disadvantages to the business of a range of sources of finance. You will also learn how managers report on the financial affairs and financial position of the business and how financial reports can be analysed to evaluate business performance.

Upon completion of this module you will be able to:
LO1: Analyse various types of market structures in which companies operate
LO2: Comparatively analyse major macroeconomic indicators and establish their impact on an international firm’s economic activity
LO3: Critically evaluate the effects that macroeconomic and trade policies have on an international company’s economic activity
LO4: Critically evaluate the allocation and use of resources to achieve business goals
LO5: Make judgments on the advantages and disadvantages of a range of sources of business finance
LO6: Evaluate a range of theories on the purposes and use of financial reports