Core Module Information
Module title: Data Analysis for Business Decision-making

SCQF level: 11:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: SOE11446
Module leader: Christina Kelly
School The Business School
Subject area group: Management
Prerequisites

There are no pre-requisites for this module to be added

Timetables
Description of module content:

Data literacy and the ability to critically evaluate information are crucial skills for responsible business management. Data analysis is a process that involves the formulation of a research question and the acquisition and analysis of the data that is needed to help answer that question. In this module, you will be taken through the practicalities of developing a business research question and acquiring and analyzing data to answer that question. You will learn about the key sources of business data and information and about how data is created for specific project purposes through survey design. You will learn about the practical steps that researchers must take to create useful business information from data and how to visualize this information in an understandable way. You will be equipped with the tools, methods, and skills required for acquiring, exploring, and analyzing both quantitative and qualitive data.This module will cover the following topics: • Introduction to data for business & sources of data (primary and secondary)• Developing business research questions (descriptive, normative and cause/effect)• Primary and secondary data • Ethical aspects of primary data collection• Survey design and measuring concepts Quantitative Methods • Introduction to The Data Problem Solving Cycle (PPDAC)• Sampling and data quality (validity, reliability, comparability etc.)• Data cleaning and preparation • Exploring and analyzing quantitative data (with excel or SPSS)• Visualizing data to communicate business information Qualitative Methods • Deconstruction and reconstruction of Discourse • Thematic Analysis • Critical Reflection on qualitative analysis.

Learning Outcomes for module:

Upon completion of this module you will be able to

LO1: Appraise and critique the suitability of quantitative and qualitative methods for answering business management questions.

LO2: Critically analyse, evaluate, and interpret quantitative data.

LO3: Critically analyse, evaluate, and interpret qualitative data.

LO4: Present and critically discuss findings from data analysis in a clear, logical, and systematic manner, while indicating their practical implications for business management.

Full Details of Teaching and Assessment
2023/4, Trimester 1, ONLINE, Edinburgh Napier University
VIEW FULL DETAILS
Occurrence: 001
Primary mode of delivery: ONLINE
Location of delivery: ONLINE
Partner: Edinburgh Napier University
Member of staff responsible for delivering module: Paul Wagner
Module Organiser:


Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Online Practical classes and workshops 12
Online Guided independent study 188
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Project - Written 50 LO1 LO2 LO4 13 , WORDS= 1500
Project - Written 50 LO1 LO3 LO4 13 , WORDS= 2000
Component 1 subtotal: 50
Component 2 subtotal: 50
Module subtotal: 100
2023/4, Trimester 1, Online (fully o,
VIEW FULL DETAILS
Occurrence: 002
Primary mode of delivery: Online (fully o
Location of delivery: ONLINE
Partner:
Member of staff responsible for delivering module: Christina Kelly
Module Organiser:


Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Independent Learning Practical classes and workshops 12
Independent Learning Guided independent study 188
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Project - Written 50 1~2~4 13 , WORDS= 1500 words
Project - Written 50 1~3~4 13 , WORDS= 2000 words
Component 1 subtotal: 50
Component 2 subtotal: 50
Module subtotal: 100
2023/4, Trimester 2, Online (fully o,
VIEW FULL DETAILS
Occurrence: 001
Primary mode of delivery: Online (fully o
Location of delivery: ONLINE
Partner:
Member of staff responsible for delivering module: Paul Wagner
Module Organiser:


Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Independent Learning Guided independent study 188
Independent Learning Practical classes and workshops 12
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Project - Written 50 1~2~4 13 , WORDS= 1500 WORDS
Project - Written 50 1~3~4 13 , WORDS= 2000 WORDS
Component 1 subtotal: 50
Component 2 subtotal: 50
Module subtotal: 100

Indicative References and Reading List - URL:
Contact your module leader