Artificial intelligence (AI), machine learning, and ethics are crucial to changing business models and decision-making. AI is changing businesses and the way they work. Businesses are facing new technological solutions connected with big data and advanced analytics. This module aims to introduce you to how we can use AI in different businesses connected with analytics. You will be exposed to different areas of AI and analytics, like business intelligence, concepts, drivers, and major technologies of AI, including machine learning techniques, deep learning, robotics, the internet of things, etc. You will learn about the different types and methods of machine learning and how businesses have applied machine learning successfully. In addition, you will be able to understand the role of risk and ethics within AI, and how AI, machine learning and ethics have an impact on the performance of organisations. You will understand the different types of models, what kind of business questions they help answer, or what kind of opportunities they can uncover. By the end of this module, you will have a foundational understanding of AI in business and be able to apply these technological solutions to your business environment.