Modules

Core Module Information
Module title: Creating Business Excellence and Marketing
SCQF level: 11:
SCQF credit value: 20.00
ECTS credit value: 10
Module code: SOE11530
Module leader: Miles Weaver
School The Business School
Subject area group: Management
Prerequisites

There are no pre-requisites for this module to be added
Description of module content:

This module will equip you with a comprehensive understanding of strategic management and operational excellence. You will learn how to evaluate strategic objectives using the Balanced Scorecard, analyse the role of operations management, project management, and supply chain management in delivering customer value and building high-performing organisations, and assess the impact of lean operations, quality management, and global marketing principles. You will also develop skills in evaluating ethical and responsible marketing practices, understanding consumer behaviour, and navigating the complexities of international marketing in different economic environments. By the end of this module, you will be well-prepared to contribute to the success of organisations in today's competitive global business landscape.
Learning Outcomes for module:

Upon completion of this module you will be able to

LO1: Critically evaluate elements of an organisation’s strategic objectives through performance measurement using facets of the Balanced Scorecard.

LO2: Critically investigate and appraise the role of operations management & strategy, project management & the significance of modern supply chain management practice to the delivery of customer value, social and environmental impact and the building of high performance organisations.

LO3: Critically investigate and appraise the impact of the philosophy or ‘lean’ operations & supply practice and models of quality and performance management with specific reference to the principles and practice of operational improvement and contribution to an organisation’s success.

LO4: Critically evaluate the global marketing concept and strategy within marketing environments and consumer & organisational buyer behaviour.

LO5: Critically assess the ethical and responsible marketing principles, the influence of marketing research, international market segmentation managing the international marketing mix & brand development upon marketing activities in different international marketing environments.

LO6: Evaluate the ways in which changes within the global economy might impact upon marketing strategies.
Full Details of Teaching and Assessment
2025/6, Trimester 2, Online (fully o,
VIEW FULL DETAILS
Occurrence: 001
Primary mode of delivery: Online (fully o
Location of delivery: ONLINE
Partner:
Member of staff responsible for delivering module: Miles Weaver
Module Organiser:


Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)NESH Description
Independent Learning Practical classes and workshops 12 A weekly online live academic session with the module teaching team. These sessions cover the content and provide opportunities for you to ask questions about the module and the assessments.
Online Guided independent study 188 For your independent learning, you will read course materials and explore topics related to the subject area at your own pace. A range of online resources (e.g., articles, textbooks, videos, case studies, etc.) will be available to help you gain a deep understanding of the module content.
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words Description
Report 50 1~2~3 Week 6 , WORDS= 2500 A 2,500-word business report analysing the performance of a chosen organisation and how they have adopted approaches to improve and sustain business excellence in a global business environment.
Oral Presentation 50 4~5~6 Week 13 HOURS= 15 mins A 15-minute recorded presentation analysing a company's marketing strategy in the context of recent macro-environmental changes and identifying potential growth opportunities.
Component 1 subtotal: 50
Component 2 subtotal: 50
Module subtotal: 100
2025/6, Trimester 3, Online (fully o,
VIEW FULL DETAILS
Occurrence: 001
Primary mode of delivery: Online (fully o
Location of delivery: ONLINE
Partner:
Member of staff responsible for delivering module: Miles Weaver
Module Organiser:


Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)NESH Description
Independent Learning Practical classes and workshops 12 A weekly online live academic session with the module teaching team. These sessions cover the content and provide opportunities for you to ask questions about the module and the assessments.
Online Guided independent study 188 For your independent learning, you will read course materials and explore topics related to the subject area at your own pace. A range of online resources (e.g., articles, textbooks, videos, case studies, etc.) will be available to help you gain a deep understanding of the module content.
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words Description
Report 50 1~2~3 Week 6 , WORDS= 2500 A 2,500-word business report analysing the performance of a chosen organisation and how they have adopted approaches to improve and sustain business excellence in a global business environment.
Oral Presentation 50 4~5~6 Week 13 HOURS= 15 mins A 15-minute recorded presentation analysing a company's marketing strategy in the context of recent macro-environmental changes and identifying potential growth opportunities.
Component 1 subtotal: 50
Component 2 subtotal: 50
Module subtotal: 100

Indicative References and Reading List - URL:
Creating Business Excellence and Marketing
Business as a Force for Good
 

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