There are no pre-requisites for this module to be added

This module will equip you with a comprehensive understanding of strategic management and operational excellence. You will learn how to evaluate strategic objectives using the Balanced Scorecard, analyse the role of operations management, project management, and supply chain management in delivering customer value and building high-performing organisations, and assess the impact of lean operations, quality management, and global marketing principles. You will also develop skills in evaluating ethical and responsible marketing practices, understanding consumer behaviour, and navigating the complexities of international marketing in different economic environments. By the end of this module, you will be well-prepared to contribute to the success of organisations in today's competitive global business landscape.

Upon completion of this module you will be able to

LO1: Critically evaluate elements of an organisation’s strategic objectives through performance measurement using facets of the Balanced Scorecard.

LO2: Critically investigate and appraise the role of operations management & strategy, project management & the significance of modern supply chain management practice to the delivery of customer value, social and environmental impact and the building of high performance organisations.

LO3: Critically investigate and appraise the impact of the philosophy or ‘lean’ operations & supply practice and models of quality and performance management with specific reference to the principles and practice of operational improvement and contribution to an organisation’s success.

LO4: Critically evaluate the global marketing concept and strategy within marketing environments and consumer & organisational buyer behaviour.

LO5: Critically assess the ethical and responsible marketing principles, the influence of marketing research, international market segmentation managing the international marketing mix & brand development upon marketing activities in different international marketing environments.

LO6: Evaluate the ways in which changes within the global economy might impact upon marketing strategies.