Requisites: AND Pre-requisite: [Module SOE11625] Research Design in Business and Management AND Pre-requisite: [Module SOE11624] The Role of Philosophy and the Literature Review in Advanced Business and Management Research

The module aims to develop a deeper understanding of particular qualitative approaches building the skills required to implement them. It will also consider the contribution of qualitative methods to business and management research.This module will also provide you with the knowledge, understanding and skills to design and conduct qualitative methods of data collection and analysis in business and management contexts. Building on the Research Philosophy module, this module will revisit methodological (ontology and epistemology) considerations and other issues specific to conducting research in business and management contexts.

Upon completion of this module you will be able to

LO1: Understand the principles, applications and implications of qualitative research methods, with specific reference to preparation/design, data collection, analysis, interpretation/reflection.

LO2: Appreciate the methodological foundations on which various advanced qualitative methods are defended.

LO3: Apply a systematic understanding and critical awareness of the strengths and limitations of qualitative methods.

LO4: Use qualitative methodology and methods in your own research with confidence.

LO5: Evaluate your practical fieldwork.