There are no pre-requisites for this module to be added

The global economy, the concepts of markets and their structures; government policies and their impact on businesses; cross country cultural differences their impact on global business decision making; the global marketing concept and strategy planning; the marketing environments and consumer & organisational buyer behaviour; ethics and responsible marketing; marketing research and international market segmentation; managing the international marketing mix & brand development

Upon completion of this module you will be able to

LO1: Analyse changes occurring within the global economy and critically discuss their impact upon business organisations.

LO2: Assess the effects that governments’ policies have on markets and business performance.

LO3: Critically evaluate the impact of cross-country cultural differences on the decision making process within transnational corporations.

LO4: Evaluate the key sources of business risk within international marketing environments.

LO5: Critically assess the impact of evolving international trading conditions upon marketing activities.

LO6: Evaluate the ways in which changes within the global economy might impact upon marketing strategies.