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Introduction
In the first instance the module introduces a number of tools and models that can be used to measure the success, or otherwise, of an organisation. The key focus is on the Balanced Scorecard, which is a set of measures that gives a fast but comprehensive view of the business. The Balanced Scorecard endeavours to collate important elements that reflect a business’s strategic position e.g. product and service quality measures, product and service development time, customer satisfaction, productivity and so on.

Financial Matters
The module then deals with the question... How does the business appear to its shareholders? This section investigates the financial performance of an organisation. The focus is on Finance and Budgetary Control – profit, cost and revenue-related measures - and the Interpreting of Financial Statements.

Internal processes
The module then deals with the question... What must a business excel at? This section takes an internal process perspective and investigates both the effectiveness and efficiency of the organisation. The focus is on Operations, Supply Chain and Information Technology and E-Business.

Innovation and learning
The module than deals with the question... How can a business continue to improve and build capabilities? This section investigates how people and information support the organisation. The focus is on Innovation, the Learning Organisation and Sustainability.

Customer focus
The module then deals with the question... How do a business’s customers see the business? This section investigates just how well an organisation is meeting the needs of, and satisfying, its customers. The focus is on managing marketing matters, sales management initiatives and the relationship management challenges for both the selling and the buying organisation.

Overall the module emphasises the concept of integrative nature of business across the FOUR key areas and what matters most in the need and desire to build high performing organisations that can endure in the complex, global business environment.

LO1: Critically evaluate an organisation’s overall strategic objectives through performance measurement of the Balanced Scorecard.
LO2: Critically investigate and appraise the role that managing finance plays and how it contributes to an organisation’s success.
LO3: Critically investigate and appraise the role of internal processes and their contribution to an organisation’s success.
LO4: Critically investigate and appraise the role of innovation and learning and its contribution to an organisation’s success.
LO5: Critically investigate and appraise the role of a customer-centric business approach and its contribution to an organisation’s success.
LO6: Critically analyse and evaluate the significance of key cross-functional processes essential to the delivery of customer value and the building of high performance organisations.