Modules

Due to Covid-19 restrictions, learning and teaching activities on campus as described in the module descriptors are currently restricted. Learning and teaching will be enabled through a mixture of scheduled online activity where you will be able to engage with your tutor and classmates in real-time and unscheduled guided activity where you will be required to complete activities and tasks at a time which best suits you. Teaching will take place on campus, wherever possible, and where this is safe to happen.

Definitive information on module delivery during 2020/21 will be provided on Module Moodle Sites. For specific enquiries please contact the module leaders directly.

Module title:	Global Economic Environment and Marketing
SCQF level:	11:
SCQF credit value:	20.00
ECTS credit value:	10
Module code:	SOE11929
Module leader:	Piotr Jaworski
School	The Business School
Subject area group:	Management

Prerequisites

There are no pre-requisites for this module to be added

2020/1, Trimester 1, Face-to-Face, Edinburgh Napier University

Occurrence:	001
Primary mode of delivery:	Face-to-Face
Location of delivery:	HONG KONG
Partner:	Edinburgh Napier University
Member of staff responsible for delivering module:	Piotr Jaworski
Module Organiser:

Learning, Teaching and Assessment (LTA) Approach:

Learning & Teaching methods including their alignment to LOs
At the beginning of the module the Edinburgh Napier staff member will deliver lectures. Thereafter students will be supported by a Local Tutor who will deliver a series of tutorials which have been developed by the module leader - where appropriate the Local Tutor provides the local context/examples etc.

Embedding of employability/PDP/Scholarship Skills
LO 1-6 Practical ‘virtual office hour’ work enhances the acquisition of the key employability skills including IT competences and collaborative learning. Further skill development is facilitated by a Discussion Forum and Chat Room facility in the Moodle presence. This program design supports and enhances information and academic literacy.

Assessment
Assessment will be principally summative through two report covering all Los in the middle and at the end of the module.

Research / teaching linkages
Research skills are developed in the preparation of materials for the online discussions where you will be required to source, analyse and present information. This is reinforced through the summative assessments in which the report draws on your information retrieval and analysis skills.

Supporting equality and diversity
Materials will be available through the VLE and you can format these in a style that best matches your needs. Where additional special needs support is required this will be organised on an individual basis with the student concerned.

Internationalisation
Materials reference international examples and case studies. Online discussion will draw upon the international perspectives from the diverse student body.

Formative Assessment:

The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.

Summative Assessment:

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activity	Learning & Teaching Activity	NESH (Study Hours)
Face To Face	Lecture	15
Face To Face	Tutorial	15
Independent Learning	Guided independent study	170
	Total Study Hours	200
	Expected Total Study Hours for Module	200

Assessment
Type of Assessment	Weighting %	LOs covered	Week due	Length in Hours/Words
Project - Written	50	1-3	7	HOURS= 0, WORDS= 2500
Report	50	4-6	13	HOURS= 0, WORDS= 2500
Component 1 subtotal:	100
Component 2 subtotal:	0
Module subtotal:	100

Description of module content:

The global economy, the concepts of markets and their structures; government policies and their impact on businesses; cross country cultural differences their impact on global business decision making; the global marketing concept and strategy planning; the marketing environments and consumer & organisational buyer behaviour; ethics and responsible marketing; marketing research and international market segmentation; managing the international marketing mix & brand development

Learning Outcomes for module:

LO1: Analyse changes occurring within the global economy and critically discuss their impact upon business organisations.
LO2: Assess the effects that governments’ policies have on markets and business performance.
LO3: Critically evaluate the impact of cross-country cultural differences on the decision making process within transnational corporations.
LO4: Evaluate the key sources of business risk within international marketing environments.
LO5: Critically assess the impact of evolving international trading conditions upon marketing activities.
LO6: Evaluate the ways in which changes within the global economy might impact upon marketing strategies.

Indicative References and Reading List - URL:

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