Core Module Information
Module title: Sociology of Media and Culture

SCQF level: 10:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: SSC10119
Module leader: Gavin Maclean
School School of Applied Sciences
Subject area group: Social Science

There are no pre-requisites for this module to be added

Description of module content:

The role of the media and cultural industries in our society is a key source of academic and policy discussion with political events and media stories constantly drawing our attention to their powerful role in society. The purpose of this module is to introduce students to these debates through the sociological study of media and culture. The module will explore theories, concepts and methodologies from sociological and wider interdisciplinary approaches to help us understand the production and consumption of media and culture. The module begins by examining what we mean by culture and media, the interdisciplinary study of the subject, the policy context of these industries and explore theoretical perspectives to the consumption and production of media and culture. The module will then explore how social inequalities -based on factors such as social class, gender and ethnicity - are perpetuated through the production and consumption of culture. We will explore who gets to work in these industries, and who gets to be seen in these industries. The module will then explore a number of contexts within the media and cultural industries, including: TV & film; fashion; music; news production; and reality TV.

Learning Outcomes for module:

LO1. Compare and contrast the sociological approaches to media and culture
LO2. Critically evaluate the policy context of the cultural and creative industries
LO3. Analyse the ways in which the production and consumption of culture and media can perpetuate social inequalities
LO4. Critically apply sociological theories on the production and consumption of media and culture to specific contexts within the cultural industries
LO5. Develop existing critical reading, writing and presentation skills

Full Details of Teaching and Assessment
2022/3, Trimester 1, FACE-TO-FACE, Edinburgh Napier University
Occurrence: 001
Primary mode of delivery: FACE-TO-FACE
Location of delivery: SIGHTHILL
Partner: Edinburgh Napier University
Member of staff responsible for delivering module: Gavin Maclean
Module Organiser:

Learning, Teaching and Assessment (LTA) Approach:
Each taught input uses a variety of resources to foster your engagement including in class exercises and group discussions. A reflective and critical approach to media & culture is maintained through fostering an empirically grounded theoretical approach involving the use of detailed case studies and contemporary research materials.

Teaching is focused on your own interest in and experiences of the media and cultural industries and underpin the teaching of this module.

The delivery of the module will integrate a number of in person and online methods of engagement to allow you to learn at their own pace and offer more inclusive teaching practices.

Formative Assessment:
Throughout the module you will be able to discuss key themes and issues through the tutorial exercises to gauge your comprehension of the subject matter and to facilitate the practice of public speaking.

Tutorials are set up to be discursive and student-led with each week consisting of a variety of paper readings, media analyses and activities based on current media and culture.

You will have specific guidance in the tutorials on your first assignment with each tutorial linking to the blog-style coursework. You will be asked to submit a draft report proposal in week 11 which will then be discussed with the lecturer. This proposal is not graded but does allow you to benefit from the lecturer's suggestions and comments which you may then incorporate into your final project submission.

Summative Assessment:
Assessment 1: A 1500 word blog assessing the content of the first half of the module. The topic will assess your understanding of social inequalities in terms of the consumption and/or production of media and culture through a critique of a book, TV, film, newspaper report, etc. You will be presented with a series of cases studies or scenarios with which to provide context for this assignment.

Assessment 2: A 3000 word report which enables you to explore a particular media or cultural industries context in detail. Topic guides will be given but you are free to pursue areas of interest covered in the module or topics that have not directly covered but are relevant, appropriate or connected by the theoretical approaches of the module. The report format enables you more freedom in presentation and to draw upon media sources to support your work.

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Lecture 24
Face To Face Seminar 12
Independent Learning Guided independent study 164
Total Study Hours200
Expected Total Study Hours for Module200

Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Report 30 1,2,3,5 7 , WORDS= 1500
Essay 70 1,4,5 14/15 , WORDS= 3000
Component 1 subtotal: 30
Component 2 subtotal: 70
Module subtotal: 100

Indicative References and Reading List - URL:
SSC10119 Sociology of Media and Culture