Modules

Core Module Information
Module title: ****TEST MODULE INTEGRATION 2***** (Approved)
SCQF level: 11:
SCQF credit value: 20.00
ECTS credit value: 10
Module code: TESTMOD2
Module leader: Marie Daly
School The Business School
Subject area group: Entrepreneurship and Innovation
Prerequisites

Requisites: ( ( Pre-requisite: [Module LAW08115] Law of Human Rights) AND Pre-requisite: [Module LAW08115] Law of Human Rights AND Pre-requisite: [Module LAW08102] Business and Corporate Law AND Pre-requisite: Equivalent Learning )
Description of module content:

Develop a critical DID THIS CHNAGE COME THROUGH?????? understanding of strategic brand management theory and evaluate the value of such theory to organization's. Analyse the origin of popular brands. Strategic brand management process. Establishing brand position and values. Choosing brand elements to built brand equity. The role of advertising and the Internet in brand development. The legal protection of brands. Co-branding and brand conflict. Developing brand equity measurement and management systems. Managing brands in a global context and the not for profit sector. Branding and sustainability.
Learning Outcomes for module:

Upon completion of this module you will be able to

LO1: Critically review strategic brand management theories.xxxxxxxx

LO2: Analyse different foundations used to value brands.

LO3: Formulate, evaluate and justify brand development decisions.

LO4: Critically appraise TEST the role of the marketing mix in supporting successful brands.

LO5: Demonstrate creativity in formulating a brand and associated brand strategy.

LO6: DID THIS TEST COME THROUGH WITH MAPPINGS
Full Details of Teaching and Assessment
2024/5, Trimester 1, Independent Lea,
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Occurrence: 001
Primary mode of delivery: Independent Lea
Location of delivery: FIFE COLLEGE
Partner:
Member of staff responsible for delivering module: Marie Daly
Module Organiser:


Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)NESH Description
Face To Face Centrally Time Tabled Examination 3 EXAMS
Face To Face Tutorial 127 TUTORIALS
Online GROUPIND_STUDY 70 INDEPENDENT STUDY
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words Description
Oral Presentation 50 1~3~4~6 6 HOURS= 0 To achieve LO 1, 3 and 4, you will be asked to record an individual presentation which critically evaluates the brand management strategy of two existing brands in the same product category using appropriate brand management theoretical frameworks and secondary research. You will also be asked to critically compare and contrast the marketing mix adopted by both brands in relation to their branding strategy. The innovative assessment format will not only assess your critical thinking but also enable you to effectively express analysis verbally and enhance your communication and IT skills.
Report 50 1~2~3~4~5 12 , WORDS= 2500 To achieve the LO 1, 2, 3, 4 and 5, you will be asked to write and submit a report which focuses on the development strategy of a new brand. Using both brand management theoretical frameworks and secondary research, you will be asked to propose and justify the new brand development strategy and decisions. You will also be asked to launch the brand in an overseas market. This assessment will enable you to critically apply your brand management knowledge, use relevant secondary research to justify your brand ideas and arguments, comprehend the risks and benefits of launching a brand internationally and express your creativity in developing an imaginary brand.
Component 1 subtotal: 50
Component 2 subtotal: 50
Module subtotal: 100
2024/5, Trimester 2, In Person,
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Occurrence: 002
Primary mode of delivery: In Person
Location of delivery: BORDERS COLL
Partner:
Member of staff responsible for delivering module: Tori Spratt
Module Organiser:


Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)NESH Description
Face To Face Lecture 36 LECTURE
Online Guided independent study 164 Guided independent study
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words Description
Centrally Time Tabled Examination 50 1~2~3~4~5 Exam Period HOURS= 3 EXAM
Essay 50 1~2~3 10 , WORDS= 5000 ESSAY
Component 1 subtotal: 50
Component 2 subtotal: 50
Module subtotal: 100
2024/5, Trimester 3, Independent Lea,
VIEW FULL DETAILS
Occurrence: 003
Primary mode of delivery: Independent Lea
Location of delivery: HMP SHOTTS
Partner:
Member of staff responsible for delivering module: Marie Daly
Module Organiser:


Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)NESH Description
Face To Face Lecture 36 LECTURE
Online Guided independent study 164 Guided independent study
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words Description
Oral Presentation 50 1~3~4~6 6 HOURS= 0 To achieve LO 1, 3 and 4, you will be asked to record an individual presentation which critically evaluates the brand management strategy of two existing brands in the same product category using appropriate brand management theoretical frameworks and secondary research. You will also be asked to critically compare and contrast the marketing mix adopted by both brands in relation to their branding strategy. The innovative assessment format will not only assess your critical thinking but also enable you to effectively express analysis verbally and enhance your communication and IT skills.
Report 50 1~2~3~4~5 12 , WORDS= 2500 To achieve the LO 1, 2, 3, 4 and 5, you will be asked to write and submit a report which focuses on the development strategy of a new brand. Using both brand management theoretical frameworks and secondary research, you will be asked to propose and justify the new brand development strategy and decisions. You will also be asked to launch the brand in an overseas market. This assessment will enable you to critically apply your brand management knowledge, use relevant secondary research to justify your brand ideas and arguments, comprehend the risks and benefits of launching a brand internationally and express your creativity in developing an imaginary brand.
Component 1 subtotal: 50
Component 2 subtotal: 50
Module subtotal: 100

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