Module title: The Business of Festivals and Events

SCQF level: 07:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: TSM07103
Module leader: Gary Kerr
School The Business School
Subject area group: Tourism and Languages

There are no pre-requisites for this module to be added

2019/0, Trimester 2, Face-to-Face, Edinburgh Napier University
Occurrence: 001
Primary mode of delivery: Face-to-Face
Location of delivery: CRAIGLOCKHAR
Partner: Edinburgh Napier University
Member of staff responsible for delivering module: Gary Kerr
Module Organiser:

Learning, Teaching and Assessment (LTA) Approach:
Learning & teaching methods including their alignment to LOs
As a foundation module, the teaching approach utilises lectures to impart key concepts and knowledge base, supported by more student-centred tutorials, which include a variety of learning activities (analysis of short case studies, discussion of articles, information retrieval feedback, etc.). Seminar information is provided in advance of classes, allowing for student preparation based on planned tasks and reading suggestions. These are available online through the VLE, as are lecture slides and other material of use. Site visits to festivals and events facilities alongside guest lectures from key industry speakers are structured to complement the lectures and demonstrate the topics in applicable settings. Assessed work draws on a wide range of skills.

Embedding of employability/ PDP/ scholarship skills
Use of case studies will enhance the links between the subject matter and real life examples of employment in this area. Guest speakers and site visits will reinforce these links. Group work is required for the coursework element of the assessment.

Assessment (formative and summative)
The group work portfolio is due in Week 10 and will take the form of an Event Manual for an actual or created event. Within comprehensive guidelines for its contents and structure the students have the opportunity to explore a very broad range of issues concerned with the operational requirements of event management. An end of course exam follows in Week 14 or 15, drawing on work covered through the course and lasts for 2 hours; three questions to be answered.

Research/ teaching linkages
Reading is required for each week’s tutorial, developing ideas covered in both lectures and seminars. Coursework requires thorough investigation of the topics covered in the course and the specific subject chosen by the student’s group.

Supporting equality and diversity
Seminar guide sheets are provided online in advance – students therefore have access to them through their own devices and those provided by the university, and can manipulate the information as required to aid legibility. Lecture slides will also be available shortly before or immediately following lectures. The subject matter for the group project can be drawn from a very wide range of actual or theoretical events, reflecting the potentially diverse interests and backgrounds of the students.

A range of relevant examples, from different areas of the world and different cultures, are used throughout the module.

Formative Assessment:

Summative Assessment:

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Lecture 12
Face To Face Seminar 12
Independent Learning Guided independent study 112
Face To Face Centrally Time Tabled Examination 2
Independent Learning Groupwork (Independent Study) 62
Total Study Hours200
Expected Total Study Hours for Module200

Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Portfolio 50 2,3,4 10 HOURS= 0, WORDS= 1500
Centrally Time Tabled Examination 50 1,2,3 14/15 HOURS= 2, WORDS= 0
Component 1 subtotal: 50
Component 2 subtotal: 50
Module subtotal: 100

Description of module content:

The module establishes the range of festivals and events products and services, discusses operational structures and processes, and introduces key management functions in the context of festivals and events. Human resource issues and volunteering are discussed, as are programming, and the importance of event evaluation and impacts. The scope of relevant regulation are examined, alongside the associated themes of health and safety, risk management and licensing.

Learning Outcomes for module:

LO1: Evaluate the meaning of design examining how it is applied to planned events
LO2: Identify and discuss types, sources and implications of regulations applicable to the operation of festivals and events
LO3: Identify and appraise key operations structures and management functions, and apply these to a range of festivals and events in a problem-solving context
LO4: Communicate and present findings of investigative activity into festivals and events operations in a structured format

Indicative References and Reading List - URL:
BFE resources and materials