Module title: The Global Tourism Industry

SCQF level: 07:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: TSM07106
Module leader: Rory MacLellan
School The Business School
Subject area group: Tourism and Languages
Prerequisites

There are no pre-requisites for this module to be added

2018/9, Trimester 2, Face-to-Face, Edinburgh Napier University
Occurrence: 001
Primary mode of delivery: Face-to-Face
Location of delivery: CRAIGLOCKHAR
Partner: Edinburgh Napier University
Member of staff responsible for delivering module: Ian Solly
Module Organiser:


Learning, Teaching and Assessment (LTA) Approach:
Learning & teaching methods including their alignment to LOs
Group discussion, working in groups is used during lectures and tutorials to engage students with the study area. A number of activities are undertaken during tutorial times to support student learning that enhance presentation, critical reflection.
Embedding of employability/PDP/scholarship skills
Critical appraisal and reflection are required throughout the tutorial sessions. The students also need to evaluate and justify the choice of the materials for the construction of their proposed tour. Written skills are also enhanced through the formative assessment
Assessment (formative and summative)
Learning outcomes 1-3 & 6 are assessed by an end of module short-answer exam which will assess students' comprehension of the fundamental differences between operators, the structure of the travel industry and the impact of technology. LOs 4 & 5 are assessed by an exercise which requires students to organise and cost an inclusive tour. Students will be encouraged to submit drafts of this for formative feedback.
Research/ teaching linkages
The teaching team conducts research in the area of travel industry and the international environment for tourism.
As part of the assessment the students will have to undertake research and produce an original tour. In order to put together the tour, they will have to locate and assess tourism intelligence data and statistics to illustrate the demand for their chosen product.
Supporting equality and diversity
All materials are available on WebCT and are formed following the Napier Universities guidelines for preparing materials. A mix of teaching and learning methods and media are used throughout the class to support different learning styles.
Internationalisation (MAX 1500 CHARACTERS).
The travel industry sector where this module focuses on is internationalised by its own nature. Intermediaries in the UK, Europe and the rest of the world are used as case stud

Formative Assessment:
Coursework 1 is graded but is designed to build towards and inform assessment 2, the class test.

Summative Assessment:
The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Lecture 12
Face To Face Seminar 12
Online Guided independent study 2
Independent Learning Guided independent study 40
Independent Learning Guided independent study 134
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Oral Presentation 50 2,3,4 8 HOURS= 1, WORDS= 0
Class Test 50 1-6 12 HOURS= 0, WORDS= 800
Component 1 subtotal: 50
Component 2 subtotal: 50
Module subtotal: 100

Description of module content:

The module examines concepts and descriptions of the tourism system, primarily from an economic perspective. This includes: categorisation of supply – accommodation, attractions, transport, tour operators and travel agents; aspects of tourism demand – determinants, motivations and segmentation; intermediaries and distribution of tourism products; role of destination management and the public sector; management issues relating to the tourism sector; all aspects of organising, producing, distributing and costing an inclusive tour.

Learning Outcomes for module:

LO1: Distinguish between different tourism providers
LO2: Appreciate the roles of intermediaries in the supply of tourism products
LO3: Identify key issues in the distribution, management and operations of the travel industry
LO4: Produce an original tour idea and justify the choice of elements and demand for this product
LO5: Make informed comment on current industry issues and their effect on the travel business.
LO6: Develop an awareness of the impact of technology in the travel business

Indicative References and Reading List - URL:

Recommended - BUHALIS (2003) E TOURISM: INFORMATION TECHNOLOGY FOR STRATEGIC TOURISM MANAGEMENT: PEARSON EDUCATION, 1st ed.
Recommended - COOPER ET AL (2008) TOURISM: PRINCIPLES % PRACTICE: PRENTICE HALL, 4th ed.
Recommended - HORNER & SWARBROOKE (2007) CONSUMER BEHAVIOUR IN TOURISM: BUTTERWORTH-HEINEMANN, 1st ed.
Recommended - PAGE & CONNELL (2009) TOURISM, A MODERN SYNTHESIS: THOMSON LEARNING, 2nd ed.
Recommended - PAGE (2005) TRANSPORT & TOURISM: GLOBAL PERSPECTIVES: PRENTICE HALL, 1st ed.
Recommended - HOLLOWAY & HUMPHREYS (2012) THE BUSINESS OF TOURISM: PRENTICE HALL, 9th ed.
Recommended - LAWS (1997) MANAGING PACKAGED TOURISM: INTERNATIONAL THOMSON BUSINESS PRESS, 1st ed.
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