Module title: Introduction to International Hospitality, Tourism and Events

SCQF level: 07:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: TSM07108
Module leader: Simon Chiu
School The Business School
Subject area group: Tourism and Languages


2019/0, Trimester 1, Face-to-Face,
Occurrence: 001
Primary mode of delivery: Face-to-Face
Location of delivery: CRAIGLOCKHAR
Member of staff responsible for delivering module: Simon Chiu
Module Organiser:

Learning, Teaching and Assessment (LTA) Approach:
Learning and Teaching Methods including their alignment to Learning Outcomes

LO1, LO2, LO4 and LO5 – teaching and learning methods will include a range of lectures and class discussions which will enable students to explore and discuss the definitions, boundaries and structures of the tourism, hospitality and events sectors. A series of 3 workshops will also be used to explain the module assessments in greater detail to students.

LO3 –Software packages (namely Microsoft excel) will be used to enable students to acquire knowledge and skills of data presentation. The websites of various national and international tourism organisations will also be used to help students to search for and interpret the data provided on tourism statistics. The reports of organisations like Mintel will also be used to help students to understand and interpret data on the hospitality, tourism and event sectors in the UK.

Embedding of employability/ PDP/ scholarship skills

The use of informal presentations will develop student confidence, verbal skills and their ability to present their ideas to an audience of their peers. Informal group discussions will encourage team working and social skills.

Assessment (formative and summative)
Students will be required to undertake 3 assessments for this module (a three part portfolio – classroom test ,1,500 words for part 2 and 2,000 words for part 3) for which workshops and practice will be provided to enable students to discuss these in-depth and to address any issues and concerns they might have.

Research/ teaching linkages
The module leader undertakes scholarly activity in the areas of tourism, hospitality and events. Students are expected to read a host of books, journals and industry reports and data in the hospitality, tourism and events sectors which will help them to understand and keep abreast of changes and developments in these sectors.

Supporting equality and diversity
All lecture notes for the module will be available online through the Moodle which will also be used for discussion groups and blogs. This will encourage diverse student learning styles. The module leader will also provide individualised support for students from different backgrounds who require special help.


Tourism, by its very nature is a global industry, and so case studies will be drawn from different international contexts. With the increasing number of international students enrolling on tourism programmes, it is expected that students will draw on their own experiences in discussing some of the issues arising from the module.

Formative Assessment:
The provision of formative feedback is a key component of the LTA approach underpinning this module. Formative feedback opportunities are built into each tutorial where you will be encouraged to engage with and reflect upon module themes via a series of different learning tasks. These provide opportunities for the module tutor to help with your understanding and interpretation of module topics. This formative feedback is delivered in class time in response to student contributions both individually and collectively. Formative feedback arises via the discussion and analysis of tutorial questions, practical examples/cases and associated reflection on a range of learning tasks.

Summative Assessment:

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Lecture 12
Face To Face Tutorial 24
Independent Learning Guided independent study 164
Total Study Hours200
Expected Total Study Hours for Module200

Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Portfolio 20 1, 2 7 HOURS= 0.5, WORDS= 0
Portfolio 30 3 10 HOURS= 0, WORDS= 1000
Portfolio 50 4, 5 13 HOURS= 0, WORDS= 2000
Component 1 subtotal: 50
Component 2 subtotal: 50
Module subtotal: 100

Description of module content:

This is an introductory module intended to allow you to understand, in an international context, the hospitality, tourism and events sectors which have become vital to the overall economic and socio-cultural development of worldwide destinations. The module will discuss the boundaries of tourism, hospitality and events, their inter-relationship and inter-disciplinary nature. Definitions and terminologies of tourism, hospitality and events will be provided as will information on the structure of these sectors. The measurement of tourism, hospitality and events in terms of quantitative or statistical data and the interpretation of these data are key components of the module. You will also examine demand and motivational factors for consumers of tourism, hospitality and event products.

Description of module content:

Definitions and terminologies of tourism, hospitality and events
The inter-relationship between tourism, hospitality and events sectors
The nature of demand and consumer behaviour for tourism, hospitality and event products
Presenting and interpreting statistical data on tourism, hospitality, events
Evaluation of consumer demand and buying behaviour

Learning Outcomes for module:

LO1. Identify and explain the definitions and boundaries of hospitality, tourism and events and evaluate these definitions from conceptual and technical viewpoints
LO2. Discuss the components and structure of the international hospitality, tourism and events sectors
LO3.Interpret and present quantitative data relating to the performance of the hospitality, tourism and events sectors
LO4. Explain the significance of consumer behaviour and its influence on the demand for products and services in the international hospitality, tourism and events environment.
LO5. Identify and explain the determinants and motivators of demand for hospitality, tourism and events services and assess their influence on the growth of these sectors

Indicative References and Reading List - URL:

Please contact your Module Leader for details
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