Core Module Information
Module title: Global Tourism Distribution

SCQF level: 07:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: TSM07109
Module leader: Ross Tinsley
School The Business School
Subject area group: Tourism and Languages
Prerequisites

N/A

Description of module content:

The module examines concepts and descriptions of tourism distribution, from an economic and supply perspective. This includes: the categorisation of supply – accommodation, attractions, transport, tour operators and travel agents; aspects of tourism demand – determinants, motivations and segmentation; intermediaries and the distribution of tourism products, particularly niche products; the role of destination management and the public sector; management issues relating to the tourism sector; all aspects of organising, producing, distributing and costing a special interest tour.

Learning Outcomes for module:

LO1: Distinguish between different tourism providers
LO2: Appreciate the roles of intermediaries in the supply of tourism products
LO3: Identify key issues in the distribution, management and operations of the travel industry
LO4: Produce a niche tour idea and justify the choice of elements and demand for this product
LO5: Make informed comments on current niche industry issues and their effect on travel and tourism.
LO6: Develop an awareness of the impact of technology on travel and tourism

Full Details of Teaching and Assessment
2022/3, Trimester 2, FACE-TO-FACE, Edinburgh Napier University
VIEW FULL DETAILS
Occurrence: 001
Primary mode of delivery: FACE-TO-FACE
Location of delivery: CRAIGLOCKHAR
Partner: Edinburgh Napier University
Member of staff responsible for delivering module: Ross Tinsley
Module Organiser:


Learning, Teaching and Assessment (LTA) Approach:
Learning & teaching methods including their alignment to LOs
Group discussion, working in groups is used during lectures and tutorials to engage students with the study area. A number of activities are undertaken during tutorial times to support student learning that enhance presentation, critical reflection.
Embedding of employability/PDP/scholarship skills
Critical appraisal and reflection are required throughout the tutorial sessions. The students also need to evaluate and justify the choice of the materials for the construction of their proposed tour. Written skills are also enhanced through the formative assessment
Assessment (formative and summative)
Learning outcomes 1-3 & 6 are assessed by an end of module short-answer exam which will assess students' comprehension of the fundamental differences between operators, the structure of the travel industry and the impact of technology. LOs 4 & 5 are assessed by an exercise which requires students to organise and cost an inclusive tour. Students will be encouraged to submit drafts of this for formative feedback.
Research/ teaching linkages
The teaching team conducts research in the area of travel industry and the international environment for tourism.
As part of the assessment the students will have to undertake research and produce an original special interest tour. In order to put together the tour, they will have to locate and assess tourism intelligence data and statistics to illustrate the demand for their chosen product.
Supporting equality and diversity
All materials are available on WebCT and are formed following the Napier Universities guidelines for preparing materials. A mix of teaching and learning methods and media are used throughout the class to support different learning styles.
Internationalisation (MAX 1500 CHARACTERS).
The travel industry sector where this module focuses on is internationalised by its own nature. Intermediaries in the UK, Europe and the rest of the world are used as case stud

Formative Assessment:
Coursework 1 is graded but is designed to build towards and inform assessment 2, the class test.

Summative Assessment:
Learning outcomes 1-3 & 6 are assessed by an end of module short-answer exam which will assess students' comprehension of the fundamental differences between operators, the structure of the travel industry and the impact of technology. LOs 4 & 5 are assessed by an exercise which requires students to organise and cost an inclusive tour. Students will be encouraged to submit drafts of this for formative feedback.
Research/ teaching linkages

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Lecture 12
Face To Face Seminar 12
Online Guided independent study 2
Independent Learning Guided independent study 40
Independent Learning Guided independent study 134
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Oral Presentation 50 2,3,4 8 HOURS= 1, WORDS= 0
Class Test 50 1-6 12 HOURS= 0, WORDS= 800
Component 1 subtotal: 50
Component 2 subtotal: 50
Module subtotal: 100

Indicative References and Reading List - URL:
Global Tourism Distribution