Core Module Information
Module title: Hospitality: Principles and Consumer Experience

SCQF level: 07:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: TSM07110
Module leader: Gavin Urie
School The Business School
Subject area group: Tourism and Languages
Prerequisites

There are no pre-requisites for this module to be added

Description of module content:

This module will provide you with an understanding of a range principles and practices relating to the hospitality sector. Traditionally, the hospitality sector was made up of two component elements: the provision of overnight accommodation and the provision of sustenance for people eating away from home. While this is still the case, the growing and developing ways in which hospitality is expressed has resulted in a wide ranging, dynamic, creative, and ever-changing industry. This module has been designed with the needs of the professional Hospitality Manager in mind. It will provide you with the necessary vocabulary, terminology and service management knowledge aimed at underpinning a solid foundation to Hospitality Management. This module will provide you with exposure to a wide range of definitions, principles, examples, and approaches to hospitality provision including performance, service, culture, practice and entrepreneurship.

Full Details of Teaching and Assessment
2024/5, Trimester 2, IN PERSON,
VIEW FULL DETAILS
Occurrence: 001
Primary mode of delivery: IN PERSON
Location of delivery: CRAIGLOCKHAR
Partner:
Member of staff responsible for delivering module: Gavin Urie
Module Organiser:


Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)NESH Description
Face To Face Seminar 24 Weekly 2-hour Seminars will include lectures, tutorials, workshops, discussions, guest speakers and learning activities
Online Guided independent study 176 Guided independent study
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words Description
Essay 40 9 , WORDS= 900 Based on the definitions of hospitality created in the seminar, you should write a short paragraph on 3 key terms and provide a definition, academic context, industry example and discussion of importance.
Report 60 Exam Period , WORDS= 2500 Section 1: As a food and beverage manager of a 3-star, city centre hotel, you have been asked to produce a new menu and wine list for the new restaurant. You should discuss: the major considerations involved, the rationale for your choice of products, the characteristics of the establishment and the customer demographics expected (1500 words)Section 2: Identify and discuss 3 contemporary trends within the hospitality sector. In your discussions you should reflect with your personal understanding of these trends as well as including any supporting contextual and/or academic material to underpin each trend. (1000 words)
Component 1 subtotal: 40
Component 2 subtotal: 60
Module subtotal: 100

Indicative References and Reading List - URL:
Hospitality: Principles and Consumer Experience