Module title: Visitor Attraction Management

SCQF level: 08:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: TSM08106
Module leader: Anna Leask
School The Business School
Subject area group: Tourism and Languages
Prerequisites

Introduction to International Hospitality, Tourism and Events (TSM07108), or the previous module Introduction to Hospitality, Tourism and Events (TSM07101).
SCQF Level 7

2018/9, Trimester 2, Face-to-Face, Edinburgh Napier University
Occurrence: 001
Primary mode of delivery: Face-to-Face
Location of delivery: CRAIGLOCKHAR
Partner: Edinburgh Napier University
Member of staff responsible for delivering module: Anna Leask
Module Organiser:


Learning, Teaching and Assessment (LTA) Approach:
The module is based on one hour lecture plus one hour tutorial each week and will involve a site visit during the semester. The module is also supported by invited industry speakers and independent study. Classes will make use of a range of presentation media including DVD presentations, websites and case study material. Case studies will be used throughout the module to raise current issues and allow for the study of the application of management techniques in a variety of visitor atraction settings. Site visits will be used to demonstrate the operational issues in specific attraction contexts plus allow for the preparation for the second assessment.

Students will be encouraged to observe and reflect on the business practice in a variety of visitor attraction settings, enabling them to develop their own skills and encourage the development of practical management solutions through their synthesis of how organisations work and meet visitor needs. The practical nature of the second part of the assessment allows for their personal skills development in preparing them for a work envrionment.

The assessments will provide the student with the opportunity to demonstrate their awareness of the visitor attraction sector and then to devise an approach to enhancing the management of a visitor attraction of choice. The two assessments combined will cover the full range of Learning Outcomes, the first offering an early opportunity to demonstrate understanding, with the second being more summative in nature. Assessment One focuses on LO1 - an essay regarding definitions of visitor attractions, encouraging students to utilise a range of sources and explore the sector. The second is a report based on improving the management of a visitor attraction chosen by the student. Clear guidance will be given in class and via the VLE.

Formative Assessment:
The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.

Summative Assessment:
The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Lecture 12
Face To Face Seminar 12
Independent Learning Guided independent study 176
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Essay 25 1 5 , WORDS= 500
Report 75 2-5 13 HOURS= 0, WORDS= 2000
Component 1 subtotal: 100
Component 2 subtotal: 0
Module subtotal: 100

Description of module content:

Nature of the visitor attraction product.
Planning and development of visitor attractions
Management issues in the successful management of visitor attractions
Specific issues in managing heritage visitor attractions and World Heritage Sites
The visitor experience including the role of technology and visitor management
The future of visitor attractions

Learning Outcomes for module:

LO1: Define and explain the nature of visitor attractions.
LO2: Examine the composition and development of the visitor attraction sector.
LO3: Demonstrate an understanding of the managerial and operational issues in visitor attractions.
LO4: Investigate the application of management techniques to enhance the successful management of visitor attractions.
LO5: Devise a range of management techniques to improve the operation and management of a specific visitor attraction.

Indicative References and Reading List - URL:

Core - FYALL, GARROD, LEASK AND WANHILL (2008) MANAGING VISITOR ATTRACTIONS: ELSEVIER, 2nd ed. - ISBN: 9780750685450
Core - LEASK, A. TOURISM MANAGEMENT - PROGRESS IN VISITOR ATTRACTION RESEARCH (2010) : ELSEVIER Vol. 31, 2nd ed.
Recommended - FROCHOT, I. & BATAT, W (2013) MARKETING AND DESIGNING THE TOURIST EXPERIENCE: GOODFELLOW, 1st ed. - ISBN: 9781908999467
Recommended - SWARBROOKE J. (2002) THE DEVELOPMENT AND MANAGEMENT OF VISITOR ATTRACTIONS: BUTTERWORTH HEINEMAN, 2nd ed. - ISBN: 0750651695
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