Requisites: Pre-requisite: TSM07108

This module is about how visitor attractions across the world are managed in order to provide excellent visitor experiences. Firstly you will study the characteristics of visitor attraction experiences at locations such as theme parks, museums, heritage sites, visitor centres and national parks. Then you will explore how the planning and development of visitor attractions take place to engage a broad range of visitors within their individual contexts. Then you will learn how to identify the management issues in the effective management of visitor attractions at both new build and converted older buildings. You will consider the development of the visitor experience including interpretation and visitor management, so the visitor experience and asset management is in balance. Finally, you will learn how to identify the issues influencing the future of visitor attraction experiences across the world.

Upon completion of this module you will be able to

LO1: Define and explain the characteristics of visitor attractions.

LO2: Examine the composition of the experiences available in the visitor attraction sector.

LO3: Demonstrate an understanding of the managerial and operational issues in visitor attractions.

LO4: Investigate the application of management techniques to enhance the effective management of visitor attractions.

LO5: Devise a range of management techniques to improve the operation and management of a specific visitor attraction.