Core Module Information
Module title: Festival and Event Design and Delivery

SCQF level: 08:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: TSM08118
Module leader: Louise Todd
School The Business School
Subject area group: Tourism and Languages

To study this module you will need the learning equivalent to the module listed or to have passed this module:
TSM07103 The Business of Festivals & Events

Description of module content:

This foundation module builds on the students existing knowledge base of festivals and events and explores the design and delivery elements and principles of events examining the rationale behind a particular event being designed in a certain way. Students are encouraged to take a holistic view of design, applying it to the entire planning and production process. Event experience design is examined against actual consumer experiences and how the event was materially delivered. The elements and principles of design are explored and key areas such as creating themed environments, event artistry and an overview of design considerations examined. Various design tools are investigated such as entertainment, d├ęcor, theming, programming, and staging; alongside approaches such as semiotics, and experiencescapes. Effective event design is established focusing on artistic concepts and methods such as pop, kitsch, surrealist, installation, conceptual, and narrative art. Practical material illustrating the above points will draw from many sources including festivals and events.

Learning Outcomes for module:

LO1: Assess the implications of experience design and delivery in developing festivals and events.
LO2: Explore and apply psychological and sociological disciplines to event design.
LO3: Discuss and present key design processes, tools and considerations critical to the effective delivery of events.
LO4: Give examples of effective event design focusing especially on specific artistic, design and experience concepts
LO5: Communicate and present findings of practical and applied event design and delivery to a created event

Full Details of Teaching and Assessment
2022/3, Trimester 1, FACE-TO-FACE, Edinburgh Napier University
Occurrence: 001
Primary mode of delivery: FACE-TO-FACE
Location of delivery: CRAIGLOCKHAR
Partner: Edinburgh Napier University
Member of staff responsible for delivering module: Louise Todd
Module Organiser:

Learning, Teaching and Assessment (LTA) Approach:
Learning and teaching methods including their alignment to LOs

Lectures, tutorials and applied materials (contemporary case studies; site visits; guest lectures and a/v materials) will be the central learning tools used for the module to encourage creative, reflective and active learning. Key texts will be used to develop and deepen student knowledge and understanding alongside a wide range of journal articles; case studies and on line resources.

Embedding of employability/PDP/scholarship skills

Employability skills will be enhanced due to the practical components of the module and the use of industry relevant examples and case studies. Interaction with industry will be developed throughout the module in the form of expert led guest lectures, site visits, collaborative working and industry seminars. This will enable the students to obtain a clear picture of working in the field and develop links with, and an understanding of, the Festival and Events Design industry. Student groups will also be guided through an event design process and given the opportunity to creatively design a festival or event of their choice.

Assessment (Formative and Summative)

Formal summative assessment takes place in weeks 9-11 with a collaborative group report completed presenting the effective design and delivery for a created Festival or Event. Once the report is completed students also have to present their key findings in the form of a presentation between weeks 11 to 13. Whilst preparing their report students will be encouraged to hand-in drafts for formative feedback.

Research/Teaching Linkages

Students are required to research, in sufficient depth, the design and delivery of a chosen Festival or Event. This gives them an opportunity to build on exisiting work already completed. Extensive use of readings, seminar debates and discussions helps students further develop research skills.

Supporting equality and diversity

Lecture/Seminar materials will be made available through Moodle after the lecture to enable students to fully evaluate the points made. The subject matter for the group project is open and creative drawing from knowledge of a large, diverse range of festivals and events.


The topics will be anaylsed against a range of international contexts and development. Throughout the module international case studies, anecdotes and design principles will be used extensively.

Formative Assessment:

Summative Assessment:

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Lecture 12
Face To Face Lecture 12
Independent Learning Groupwork (Independent Study) 57
Online Guided independent study 36
Independent Learning Guided independent study 83
Total Study Hours200
Expected Total Study Hours for Module200

Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Report 70 1-5 9 HOURS= 0, WORDS= 2500
Oral Presentation 30 1-5 11 HOURS= 0.25, WORDS= 0
Component 1 subtotal: 70
Component 2 subtotal: 30
Module subtotal: 100

Indicative References and Reading List - URL:
Festival and Event Design and Delivery