Core Module Information
Module title: Festival and Event Design and Delivery

SCQF level: 08:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: TSM08118
Module leader: Afiya Holder
School The Business School
Subject area group: Tourism and Intercultural Business Communication
Prerequisites

Requisites: AND Pre-requisite: To study this module you will need the learning equivalent to the module listed or to have passed this module: TSM07103 The Business of Festivals & Events AND Pre-requisite: [Module TSM07103] The Business of Festivals and Events

Description of module content:

This foundation module builds on the students existing knowledge base of festivals and events and explores the design and delivery elements and principles of events examining the rationale behind a particular event being designed in a certain way. Students are encouraged to take a holistic view of design, applying it to the entire planning and production process. Event experience design is examined against actual consumer experiences and how the event was materially delivered. The elements and principles of design are explored and key areas such as creating themed environments, event artistry and an overview of design considerations examined. Various design tools are investigated such as entertainment, décor, theming, programming, and staging; alongside approaches such as semiotics, and experiencescapes. Effective event design is established focusing on artistic concepts and methods such as pop, kitsch, surrealist, installation, conceptual, and narrative art. Practical material illustrating the above points will draw from many sources including festivals and events.

Learning Outcomes for module:

Upon completion of this module you will be able to

LO1: Assess the implications of experience design and delivery in developing festivals and events.

LO2: Explore and apply psychological and sociological disciplines to event design.

LO3: Discuss and present key design processes, tools and considerations critical to the effective delivery of events.

LO4: Give examples of effective event design focusing especially on specific artistic, design and experience concepts.

LO5: Communicate and present findings of practical and applied event design and delivery to a created event.

Full Details of Teaching and Assessment
2024/5, Trimester 1, FACE-TO-FACE, Edinburgh Napier University
VIEW FULL DETAILS
Occurrence: 001
Primary mode of delivery: FACE-TO-FACE
Location of delivery: CRAIGLOCKHAR
Partner: Edinburgh Napier University
Member of staff responsible for delivering module: Louise Todd
Module Organiser:


Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)NESH Description
Face To Face Lecture 12 Contact Module Leader
Face To Face Lecture 12 Contact Module Leader
Independent Learning Groupwork (Independent Study) 57 Contact Module Leader
Online Guided independent study 36 Contact Module Leader
Independent Learning Guided independent study 83 Contact Module Leader
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words Description
Report 70 1-5 9 HOURS= 0, WORDS= 2500 Contact Module Leader
Oral Presentation 30 1-5 11 HOURS= 0.25, WORDS= 0 Contact Module Leader
Component 1 subtotal: 70
Component 2 subtotal: 30
Module subtotal: 100

Indicative References and Reading List - URL:
Festival and Event Design and Delivery