Requisites: AND Pre-requisite: To study this module you will need the learning equivalent to the module listed or to have passed this module: TSM07103 The Business of Festivals & Events AND Pre-requisite: [Module TSM07103] The Business of Festivals and Events

This foundation module builds on the students existing knowledge base of festivals and events and explores the design and delivery elements and principles of events examining the rationale behind a particular event being designed in a certain way. Students are encouraged to take a holistic view of design, applying it to the entire planning and production process. Event experience design is examined against actual consumer experiences and how the event was materially delivered. The elements and principles of design are explored and key areas such as creating themed environments, event artistry and an overview of design considerations examined. Various design tools are investigated such as entertainment, décor, theming, programming, and staging; alongside approaches such as semiotics, and experiencescapes. Effective event design is established focusing on artistic concepts and methods such as pop, kitsch, surrealist, installation, conceptual, and narrative art. Practical material illustrating the above points will draw from many sources including festivals and events.

Upon completion of this module you will be able to

LO1: Assess the implications of experience design and delivery in developing festivals and events.

LO2: Explore and apply psychological and sociological disciplines to event design.

LO3: Discuss and present key design processes, tools and considerations critical to the effective delivery of events.

LO4: Give examples of effective event design focusing especially on specific artistic, design and experience concepts.

LO5: Communicate and present findings of practical and applied event design and delivery to a created event.