Module title: Event Management

SCQF level: 08:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: TSM08121
Module leader: Jane Ali-Knight
School The Business School
Subject area group: Tourism and Languages

To study this modules you will need the learning equivalent to the module listed or to have passed TSM07103 - The Business of Festivals and Events

2020/1, Trimester 2, Face-to-Face,
Occurrence: 001
Primary mode of delivery: Face-to-Face
Location of delivery: CRAIGLOCKHAR
Member of staff responsible for delivering module: Jane Ali-Knight
Module Organiser:

Learning, Teaching and Assessment (LTA) Approach:
This module will encourage independent learning, challenging students to define, discuss, examine and develop insight into the planning and management of events. Students will be encouraged to complete a collaborative group learning assessment and develop appropriate skills when working in group situations.

Face-to-face delivery of lectures, associated participatory workshops and applied materials (site visits; guest lectures and a/v materials) will be the central teaching and learning tools used for the module to encourage reflective and active learning. Application of theory will be developed through a wide range of key texts, case studies and on-line resources enabling students to deepen their knowledge and understanding of the subject area. Students will develop research skills by researching, in sufficient depth, current issues and practicalities related to the management of festivals and events, not only in the UK but also in a range of international contexts. Practical event management skills will be developed through the planning and management of an original practical event.

Formative Assessment:
Students will work in smaller workshop-based groups to help develop their event plans. They will be encouraged to seek formative feedback on their developing plans throughout the semester, as well as completing exercises each week which will test a variety of skills relating to a specific practical aspect of event planning and management.

Summative Assessment:
Summative assessment takes place between weeks 8 and 10 when students present an original Event, working in groups (50%, LOs: 1, 2, 3 and 4). The event is attended and assessed against event management theory and key practical criteria.

A corresponding collaborative Event Report is presented by the students in week 14 (40%, LOs: 1, 2, 3, and 5). This is also assessed against event management theory and practical criteria. A Self- and Peer Assessment element is also submitted in week 14, allowing students to evaluate the effectiveness of themselves and their peers in the group work setting (10%, LO 4).

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Lecture 12
Face To Face Seminar 24
Independent Learning Guided independent study 164
Total Study Hours200
Expected Total Study Hours for Module200

Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Practical Skills Assessment 50 1, 2, 3, 4 8 HOURS= 2, WORDS= 0
Report 40 1, 2, 3, 5 14 HOURS= 0, WORDS= 3500
Reflective Log 10 4 14 HOURS= 0, WORDS= 500
Component 1 subtotal: 50
Component 2 subtotal: 50
Module subtotal: 100

Description of module content:

This module engages students through allowing them to develop a practical, problem-solving approach to the management of events. The module opens by defining a range of festivals and events, and their contexts. Key functions of event design and management are then introduced and applied: both through the use of illustrative examples of different types and forms of events; and through students planning and implementing their own events. The growth, role and consolidation of the events industry in the UK are also considered. The major management functions of events are examined therefore with particular attention paid to areas including: event planning, experience design and staging, marketing, financial management and sponsorship, risk management, safety, and reflective evaluation of events.

Learning Outcomes for module:

LO1: Describe and define a wide range of events
LO2: Determine and examine the management issues and demands of events.
LO3: Identify the emergence and growth of the UK events industry and the importance of event impacts.
LO4: Demonstrate the ability to work collaboratively towards developing, planning and delivering an event.
LO5: Communicate and present findings of the management and evaluation of a chosen Event.

Indicative References and Reading List - URL:
TSM08121 Event Management