Module title: Visitor Attraction Management

SCQF level: 08:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: TSM08831
Module leader: Anna Leask
School The Business School
Subject area group: Tourism and Languages

There are no pre-requisites for this module to be added

2019/0, Trimester 2, Face-to-Face,
Occurrence: 001
Primary mode of delivery: Face-to-Face
Location of delivery: LCA_NOT_LIST
Member of staff responsible for delivering module: Anna Leask
Module Organiser:

Learning, Teaching and Assessment (LTA) Approach:
Learning & teaching methods including their alignment to learning outcomes - the module is based on one hour lecture plus two hour tutorial each week. The tutorials will include two site visits to local visitor attractions. The module is also supported by invited local industry speakers and independent study. Classes will make use of a range of presentation media including websites and case study material. Case studies will be used throughout the module to raise current issues and allow for the study of the application of management techniques in a variety of visitor atraction settings. Site visits will be used to demonstrate the operational issues in specific attraction contexts plus allow for the preparation for the second assessment.

Embedding of employability/PDP/scholarship skills
Students will be encouraged to observe and reflect on the business practice in a variety of visitor attraction settings, enabling them to develop their own skills and encourage the development of practical management solutions through their synthesis of how organisations work and meet visitor needs. The practical nature of the second part of the assessment allows for their personal skills development in preparing them for a work environment.

Research/teaching linkages
The module materials will make full use of the available resources in this area, specifically via the use of case studies to demonstrate previous, current and potential operational and managerial business practices in a variety of visitor attractions. Students will have the opportunity to participate in tutorials via site visit feedback, case study preparation, project work and class discussions.

Supporting equality and diversity
The international nature of visitor attractions makes this module appropriate for study by students from all backgrounds and nationalities. A range of international case studies will be used plus the individual choice of attraction for the second assessment allows students to make use of their specific knowledge and sources.
Students will be able to access a significant range of materials in relation to the module content from websites, their own site visits and previous experience.

As above, the very individual nature of visitor attractions and their existence in all countries allows for the module to be international in nature. The key resources are international in content, as will the case studies in class.

Formative Assessment:
The University is currently undertaking work to improve the quality of information provided on methods of assessment and feedback. Please refer to the section on Learning and Teaching Approaches above for further information about this module’s learning, teaching and assessment practices, including formative and summative approaches.

Summative Assessment:
Assessment (formative and summative)
The assessments will provide the student with the opportunity to demonstrate their awareness of the visitor attraction sector and then to devise an approach to enhancing the management of a visitor attraction of choice. The two assessments combined will cover the full range of Learning Outcomes, the first offering an early opportunity to demonstrate understanding, with the second being more summative in nature. Assessment One focuses on LO1 - an essay regarding definitions of visitor attractions, encouraging students to utilise a range of sources and explore the sector. The second is a report based on improving the management of a visitor attraction chosen by the student. Clear guidance will be given on the structure of this report and the areas to be covered. The students should also be able to apply core areas of their wider studies to the practical management of visitor attractions, for example modules such as Facilities Planning and Marketing. The assessments allow students to work individually to develop their observation, analysis and management skills in a practical setting.

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Face To Face Tutorial 12
Independent Learning Guided independent study 176
Face To Face Lecture 12
Total Study Hours200
Expected Total Study Hours for Module200

Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Essay 25 1 5 HOURS= 0, WORDS= 500
Report 75 2-5 12 HOURS= 0, WORDS= 2000
Component 1 subtotal: 100
Component 2 subtotal: 0
Module subtotal: 100

Description of module content:

The module will cover the:
Nature of the visitor attraction product.
Planning and development of visitor attractions
Management issues in the successful management of visitor attractions
Specific issues in managing heritage visitor attractions and World Heritage Sites
The visitor experience including the role of technology and visitor management
The future of visitor attractions

Learning Outcomes for module:

LO1: Define and explain the nature of visitor attractions.
LO2: Examine the composition and development of the visitor attraction sector.
LO3: Demonstrate an understanding of the managerial and operational issues in visitor attractions.
LO4: Investigate the application of management techniques to enhance the successful management of visitor attractions.
LO5: Devise a range of management techniques to improve the operation and management of a specific visitor attraction.

Indicative References and Reading List - URL:

Please contact your Module Leader for details
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