Modules

Core Module Information
Module title: Hospitality Business Development
SCQF level: 09:
SCQF credit value: 20.00
ECTS credit value: 10
Module code: TSM09101
Module leader: Ahmed Hassanien
School The Business School
Subject area group: Tourism and Intercultural Business Communication
Prerequisites

There are no pre-requisites for this module to be added
Description of module content:

This module explores the unique nature and characteristics of hospitality products and their connection to consumer behavior and demand patterns, both in current contexts and future predictions. It examines the challenges involved in effective market and product research, feasibility studies, and evaluation. A key focus is placed on the creative and efficient design and delivery of hospitality products, emphasizing the integration of quality and service. The importance of distinctive and effective differentiation within the industry is highlighted, alongside an analysis of common ownership and operating models. Best practices in planning, resourcing, operation, and control of hospitality businesses are discussed, including performance appraisal, evaluation, and benchmarking. The module also addresses current issues, emerging trends, and the impacts of change on the development of hospitality businesses.
Learning Outcomes for module:

Upon completion of this module you will be able to

LO1: Critically analyse the nature and characteristics of hospitality products as related to the consumer.

LO2: Evaluate the principles entailed in the effective formulation and development of hospitality products.

LO3: Identify and analyse the essential components of successful hospitality product delivery and differentiation.

LO4: Critically appraise strategies for evaluating and improving the performance of hospitality businesses.

LO5: Evaluate alternative ownership and operating models commonly utilised within the hospitality industry.
Full Details of Teaching and Assessment
2024/5, Trimester 1, In Person,
VIEW FULL DETAILS
Occurrence: 001
Primary mode of delivery: In Person
Location of delivery: CRAIGLOCKHAR
Partner:
Member of staff responsible for delivering module: Ahmed Hassanien
Module Organiser:


Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)NESH Description
Face To Face Lecture 12 This module will be delivered in a series of 12 lectures by your Tutor. A copy of the slides which will be used during these lectures will be provided to you via Moodle.
Face To Face Tutorial 12 These will include practical activities, class and group discussion, assesssment workshops and skills building exercises throughout the workshops.
Online Guided independent study 176 Outside class activity to prepare for assessment and enhance understanding through independent research.
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words Description
Essay 50 1~2 Week 7 , WORDS= 2500 The overall aim of this first Assignment is to help you achieve the first two Learning Outcomes for the Module whilst, at the same time, giving you an opportunity to develop skills in written communication, in investigating both academic and industrial information sources for hospitality, and in self-management (e.g. working under pressure, managing time, setting work targets etc).
Portfolio 50 3~4~5 Exam Period , WORDS= 2500 The second assessment assesses Learning Outcomes 3, 4 and 5 only. It comprises a critical and reflective Portfolio, which represents the remaining 50% of the overall module mark. You are required to select a hospitality business brand of your choice and undertake a critical and reflective evaluation of its business development strategy.
Component 1 subtotal: 50
Component 2 subtotal: 50
Module subtotal: 100

Indicative References and Reading List - URL:
Hospitality Business Development
 

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