Core Module Information
Module title: Planning & Public Policy for Festival and Events

SCQF level: 09:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: TSM09102
Module leader: David Jarman
School The Business School
Subject area group: Tourism and Languages

TSM07108 - Introduction to International Hospitality, Tourism and Events, or equivalent

Description of module content:

This module encourages you to view, assess and help develop festivals and events in their political environments. Together, we will critically examine the "instrumental" purposes to which festivals and events may be applied. This will be done in the light of a range of policy domains, including economic, social and cultural. The module draws on a wide variety of festivals, events, policy-related documents, and public sector organisations. These include local, regional and national examples from a variety of countries as appropriate. You are encouraged to bring your own experiences and interests into the discussion. The module also examines the role of international organisations and programmes, such as the IOC, FIFA and the European City of Culture scheme, in the development and pursuit of policy objectives in their host countries. Consideration is also given to festival and event stakeholder relationships, from theoretical and applied perspectives.

Learning Outcomes for module:

Upon completion of this module you will be able to:
LO1: Evaluate the relationships between festival and event development and public sector policy, in both domestic and international contexts.
LO2: Identify and examine relevant public sector agencies, events rights holders and associated organisations, operating within local, national and international environments.
LO3: Interpret and evaluate relationships between festivals and events and associated stakeholders and host communities.
LO4: Devise and construct policy related responses to festival and event development scenarios, based on theoretical and industry evidence.

Full Details of Teaching and Assessment
2022/3, Trimester 1, BLENDED, Edinburgh Napier University
Occurrence: 001
Primary mode of delivery: BLENDED
Location of delivery: CRAIGLOCKHAR
Partner: Edinburgh Napier University
Member of staff responsible for delivering module: Joanna McVicar
Module Organiser:

Learning, Teaching and Assessment (LTA) Approach:
The module has a blended delivery of classes. Lectures are split between in-person and online delivery, on a broadly alternating schedule. Seminars are delivered in-person, on campus. This model is designed to benefit from the strengths and advantages of both modes of delivery. This includes providing opportunities for you to engage with other students, and the lecturer, in different environments. This is to help enhance avenues for engagement and a sense of class identity. The module will also be more adaptable to changing circumstances and requirements, including opportunities to bring in guest speakers, prepare for and review assessment requirements, and develop discussions in lectures that can be followed-up in student focused seminars. Between them, these classes systematically build knowledge of linkages between festivals and events on the one hand, and government and public policy on the other.

Lectures are designed to introduce the different themes, following the structure and progress of the module’s key themes through learning outcomes 1, 2 and 3. Lectures are informed by the growing body of academic literature that places festivals and events in their political contexts. Text books provide well-structured and accessible interpretations of such topics, while journal articles focus on case studies from domestic and international perspectives. Over time the literature is developing a more critical perspective on event policy, and this is brought into the classes for us to review and consider.

Seminars are student focused, encouraging discussion and application of the module’s themes and topics. In- class research, debates, presentations and other task-based activities facilitate the examination of key topics from a variety of perspectives. The interconnected nature of these topics is highlighted and reinforced where appropriate, particularly towards the end of the module’s delivery. You are encouraged to contribute to these discussions throughout the module, raising ideas, questions and considerations as we go.

Online resources are used in association with the taught elements of the module. These include advance posting of learning and teaching materials, industry and academic sources, and further resources (such as podcasts) where appropriate.

Formative Assessment:
Throughout the module you are expected to critically reflect on the subject area. Formative assessment therefore has an ongoing nature, as exemplified through the weekly seminar activities. These provide you with a structured, task based framework in which to consider your own progress. Feedback from the tutor is an integral part of most seminar activities, provided as part of the class activities. Some classes offer the potential for you to offer comment and feedback on the work of your peers, primarily through discussion.

The module features two credit-bearing assessments, the first of which is designed to offer written feedback that has a formative dimension. Formative feedback on the first credit-bearing assessment will inform the more substantial second summative assessment. The first assessment is an essay, designed so that you can consider and address fundamental concepts from the module. The second assessment is a report, requiring you to apply the same concepts and skills in a devised scenario of your own construction. Looking beyond this module, both assessments have an explicit literature based dimension that is intended to inform your work in other modules, such as the honours dissertation.

Summative Assessment:
The module contains two credit-bearing, summative assessments.

Assessment 1 (25%; L.O. 1 and 2): a 750- to 1,000-word essay, focusing on relevant academic literature as applied to an appropriate case study (such as a publicly funded event, or a public sector organisation). You are required to critically examine relevant academic literature, with a sample of potential sources provided by way of suitable initial materials. Different perspectives on the relationships between policy, festivals and events are examined, some advocating a relatively instrumental focus while others take a more critical perspective. Applying these themes to a chosen case study (from a selection prepared by the module team) has the potential to make the assessment more accessible to you, while also providing the challenge of linking your conceptual literature review to a clearly defined industry scenario.

Assessment 2 (75%; L.O. 1, 2, 3 and 4): a 3,000- to 3,500-word report, proposing a policy-based development to a festival or event of the your choosing. You are required to bring together material from across the module and deliver a development proposal for an existing or potential festival or event. The proposal is to be presented as a response to public sector policy objectives, demonstrating the potential for festivals and events to be supported in pursuit of relatively instrumental goals. This assessment builds on the previous summative work by requiring reference to similar themes and sources, which are then applied in a scenario of your own construction. As such there are opportunities for you to bring creativity and innovation to the development proposal, making use of work carried out in previous modules.

Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)
Online Lecture 10
Face To Face Lecture 12
Face To Face Seminar 11
Independent Learning Guided independent study 167
Total Study Hours200
Expected Total Study Hours for Module200

Type of Assessment Weighting % LOs covered Week due Length in Hours/Words
Essay 25 1-2 7 HOURS= 0, WORDS= 750
Report 75 1-4 14 HOURS= 0, WORDS= 3000
Component 1 subtotal: 25
Component 2 subtotal: 75
Module subtotal: 100

Indicative References and Reading List - URL:
Planning & Public Policy for Festival and Events