TSM07108 - Introduction to International Hospitality, Tourism and Events, or equivalent

This module encourages you to view, assess and help develop festivals and events in their political environments. Together, we will critically examine the "instrumental" purposes to which festivals and events may be applied. This will be done in the light of a range of policy domains, including economic, social and cultural. The module draws on a wide variety of festivals, events, policy-related documents, and public sector organisations. These include local, regional and national examples from a variety of countries as appropriate. You are encouraged to bring your own experiences and interests into the discussion. The module also examines the role of international organisations and programmes, such as the IOC, FIFA and the European City of Culture scheme, in the development and pursuit of policy objectives in their host countries. Consideration is also given to festival and event stakeholder relationships, from theoretical and applied perspectives.

Upon completion of this module you will be able to:
LO1: Evaluate the relationships between festival and event development and public sector policy, in both domestic and international contexts.
LO2: Identify and examine relevant public sector agencies, events rights holders and associated organisations, operating within local, national and international environments.
LO3: Interpret and evaluate relationships between festivals and events and associated stakeholders and host communities.
LO4: Devise and construct policy related responses to festival and event development scenarios, based on theoretical and industry evidence.