Core Module Information
Module title: Planning & Public Policy for Festival and Events

SCQF level: 09:
SCQF credit value: 20.00
ECTS credit value: 10

Module code: TSM09102
Module leader: David Jarman
School The Business School
Subject area group: Tourism and Intercultural Business Communication
Prerequisites

There are no pre-requisites for this module to be added

Description of module content:

This module supports you to view, assess and help develop festivals and events in their political and public sector environments. Together, we will critically examine the "instrumental" purposes to which festivals and events may be applied, within different policy domains. The module also considers project planning within the events industry, and tools that can support such approaches. We will also consider different forms of sustainability, analysis of stakeholder relationships, and other event creation considerations. The module draws on a wide variety of festivals, events, policy-related documents and relevant organisations, from domestic and international contexts. You are encouraged to bring your own experiences and interests into the discussion, as the module benefits from case study analysis.

Learning Outcomes for module:

Upon completion of this module you will be able to

LO1: Evaluate the relationships between festival and event development and public sector policy, as experienced in different contexts.

LO2: Identify and examine relevant public sector agencies and associated organisations, operating within local, national and international environments.

LO3: Interpret and evaluate relationships between festivals and events and associated stakeholders and host communities.

LO4: Devise and construct policy related responses to festival and event development opportunities, informed by theoretical, industry, public sector and project management sources.

Full Details of Teaching and Assessment
2025/6, Trimester 1, In Person,
VIEW FULL DETAILS
Occurrence: 001
Primary mode of delivery: In Person
Location of delivery: CRAIGLOCKHAR
Partner:
Member of staff responsible for delivering module: David Jarman
Module Organiser:


Student Activity (Notional Equivalent Study Hours (NESH))
Mode of activityLearning & Teaching ActivityNESH (Study Hours)NESH Description
Face To Face Lecture 22 Lecture sessions on this module are where we look at different weekly themes and topics. Each session will be a combination of a lecture presentation from the tutor, opportunities for student group work, and reflections on how that theme links to the assessments. We will welcome guest speakers during the course of the module.
Face To Face Seminar 11 Seminars are primarily assessment focused sessions. You will be introduced to the assessments, and be guided on different aspects of what is expected of you in each piece of work. Many discussions will be relevant to assessments on other modules. Typical topics will include: critical analysis; working with different source materials; writing executive summaries; structuring your submissions; reflecting on your work.
Online Guided independent study 167 Independent study is very important in this module, helping you to prepare for both our classes and the assessments. You will be guided towards specific sources as you are introduced to our topics, from academic, industry and public sector sources. This will help prepare you for independent research related to the second assessment, and the development of your own creative proposals.
Total Study Hours200
Expected Total Study Hours for Module200


Assessment
Type of Assessment Weighting % LOs covered Week due Length in Hours/Words Description
Essay 60 1~2~3 Week 9 , WORDS= 2,500 words This assessment is an individual essay. You will select one essay question/title from a selection provided within the module. Typical themes focus on the critical analysis of relationships between events and the public sector. You will be required to consider the relevance or application of your analysis to a given industry context.
Oral Presentation 40 1~2~3~4 Exam Period HOURS= 20 minutes This assessment is a presentation, to be prepared and carried out in small groups. In this assessment you will work with other students to research, develop and present an event-based response to stated public sector objectives or priorities. This will be done with reference to: the suitability of your chosen event as a basis for development; an understanding of the chosen public sector objectives and what they are trying to achieve; one or more project management frameworks and tools that inform your work. The presentation is to be recorded, and submitted online. You will also submit the slides used in your presentation.
Component 1 subtotal: 60
Component 2 subtotal: 40
Module subtotal: 100

Indicative References and Reading List - URL:
Planning & Public Policy for Festival and Events